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5 by pp
1. 5by – Video Concierge
By Stephanie Mocherniak and Allie Novack
2.
3. What is 5by?
Video Technology
Smartphone
Online
Finds the best video’s and hand-delivers them to you
FREE!
4. Why 5by?
1.5M videos uploaded to Youtube everyday
The “Songza” of video
Finds what YOU like
Categorizes into moods
Videos will account for the majority of online content by 2016
5. Okay… but why, 5by?
Old Radio Saying
Highest signal strength
“You’re coming in loud and clear!”
6. How does it know!?
Based on your past activity
Algorithm designed to bring in high-level videos
Like/ Dislike
7. What’s Next for 5by?
Recently acquired by Stumble Upon
Companies are signing on as curators to push their own
videos
Target users to receive their videos/ ads
Make money by sharing 3rd party
8. So… what does this mean for
charities!?
Online videos are exploding
1/3 millennial watch online videos and NO television
Many organizations have Youtube channels
But how do they get views?
Share on FB and twitter
9. Why Video’s?
Grabs attention
Get message across quickly
Greater retention
Better able to paint a picture
10. 5by Can Help!
Help get more views
Help to connect to a particular audience
You generate video’s you want users to see
Marketing tool
Create your own channel
12. Let’s Check it Out!
http://www.5by.com/not-okay/posts/3hj/how-the-mediafailed-women-in-2013
http://www.5by.com/motivating-inspiring/posts/3hD/proinfirmis-because-who-is-perfect
13. Ready… Set… GO!
App Store
5by
Download for FREE
Create Personal Account
Kill time
Happy Holidays
*Slides are on slideshare, posted on our private FB group
ALLIEPretend we can’t hear each other, coming in loud and clear – start quiet, then get rly excited Mobile and Web ApplicationCreated by a friend of mineI introduced this to StephSo lets get startedSo the conversation went like this… HEY STEPH CHECK THIS OUT
ALLIE
ALLIE5by is a video technology that is accessible online but also in the form of a smartphone app. 5by scours the internet for the best videos, and hand-delivers the ones you want to watch. It's curated, free, and awesome.
ALLIEIt is the best way to watch videos online. With 1.5M videos being uploaded to YouTube everyday, how do you find the videos worth watching? With 5by. 5by is being called the songza of video. This is important because the CEO of stumble upon says that video will account for the majority of online content consumed by 2016
ALLIEAn old radio saying that means the highest signal strength – like you’re coming in loud and clear – they are trying to do that with video
ALLIE5by curates videos based on what you like and categorizes it in moods like geeking out or catching up. By clicking any of those categories you are brought back to a slightly more granular set of options, then you choose the video you want, which is chosen by 5by from YouTube or Vimeo, like I said based on your past activity.Right now all the content curator is handled by 5By – they have help from an algorithm designed to bring in high-value videos from multiple sources. The videos are brought in and them sorted into proper categories for users to discover. When you are watching a video you can say if you like it or dislike it
ALLIEHowever, they were just acquired by Stumble Upon in September so going forward they will be able to have the same model as stumble upon. First acquisition since they started in 2001However, companies are starting to sign on as curators and are pushing their own videos to views who like certain videos or categories so now third party curators can target certain types of users to receive videos and ads. We're not monetizing yet, but that’s how we would make $. Prob charge 10-20 cents per view
STEPHThis is good for charities / organizations because online video is exploding. 1 in 3 millennial watch online video and no TV. Brands and organizations are creating YouTube videos because that's where their ideas is. Problem is, it's hard to get views unless you already have a big YouTube audience. you can share and like the video on facebook and on twitter
STEPH
STEPH5by can help you (the charity) get more views. It allows you to connect with a particular audience and get eyeballs.So you can generate videos that you want users to see and this could be a great marketing tool for a number of things such as advertising, or social media/ online videos, sharing stories, mandate, trying to reach out to people. (Videos can be amateur and professional) CHANNELS! – 5by is exploding and we can see potential in the future where the NPO sector could have their own channel
ALLIE
ALLIEThought how the charitable sector can be integrated into this