The slide prepared for EMBA presentation, IPAD case study. Thanks to all original writers for the good information related to IPAD. Some info, pictures, graph here is originally from various slides available in the web. This is for educationa purposes only. TQ

1. Is
the
IPAD
a
Disrup/ve
Technology?
Based
on
2010
data
and
technology

3. April 2010

5. Case
contents
:
ü E-­‐Books
pla?orm
ü Publishers
ü Music
industry
ü Movies
ü TV
Kindle

6. Can
IPAD
success
as
IPHONE
?

8. Q1
:
PORTER’S
COMPETITIVE
FORCES
MODEL

9. +
Threat
of
subs/tute
-­‐
Very
low
-­‐
Market
is
uncertain
-­‐
+
Bargaining
Bargaining
power
of
power
of
customer
Compe//ve
Rivalry
supplier
between
Exis/ng
-­‐
Consider
low
due
to
Players
-­‐
Consider
high
due
to
unavailability
of
-­‐
Consider
very
low
similar
products
&
Apple
offered
higher
because
of
royalty
(developer)
features
in
the
technology
varience
market
-­‐
High
due
to
quality
preferences
-­‐
IPAD
offer
various
applica/ons
+
+
compared
to
Kindle
Threats
of
new
entrance
-­‐
Low
due
to
high
investment
-­‐
Other
industry
player
have
the
capability
&
ability

10. Ques/on
2
• What
makes
IPAD
a
disrup/ve
technology?
• Who
is
winners
and
losers
if
IPAD
becomes
a
hit?
• Why?

11. IPAD
SPECIFICATION

12. Combina/on
of
MAC
&
Iphone

16. WINNERS
LOSERS
The
iPad
makes
exis/ng
eReaders
The
iPad
could
be
the
device
that
makes
eReaders
including
the
Kindle,
Sony
eReader,
eBooks
and
eReaders
go
mainstream.
Plas/c
Logic
Que
and
B&N
Nook
look
Cheap
eReaders
could
prosper
very
ordinary
and
obsolete
Handheld
Nintendo
DS
and
Sony
PSP
have
seen
It's
hard
to
see
how
iPad's
success
could
Gaming
sales
decline,
partly
because
of
iPod
create
any
winners
in
the
gaming
Devices
Touch
and
iPhone.
The
iPad
could
hardware
industry
cause
further
problems
Personal
Video
iPad
could
kick-­‐start
this
slow-­‐burn
The
portable
DVD
player
market
will
be
Players
market
wiped
out
Apple
will
con/nue
to
control
the
music
Record
distribu/on
business
and
the
industry
By
controlling
iTunes,
Apple
will
be
able
Labels,
will
have
to
accept
what
they
do
and
to
maintain
their
premium
pricing
Movies
say.
The
consumer
will
also
lose
because
of
the
lack
of
compe//on
The
book
industry
could
go
the
same
eBooks
and
audio
books
could
go
way
as
the
record
industry
and
lose
Book
mainstream
and
if
Apple
does
what
they
control
of
digital
distribu/on
of
their
Publishers
have
done
with
music
they
will
use
their
products.
Again
the
consumer
will
pay
monopoly
posi/on
to
keep
prices
high
the
price
of
Apple
controlling
the
sale
of
books
on
all
their
devices

17. WINNERS
LOSERS
As
with
book
publishers,
if
Apple
The
iPad
could
be
a
helping-­‐hand
to
the
Newspaper
dominates
the
portable
reader
sector,
struggling
newspaper
and
magazine
&
Magazine
magazine
and
newspaper
publishers
publishing
(prin/ng)
sector
by
providing
Publishers
will
become
dependent
on
them
for
a
format
that
readers
will
again
pay
their
ongoing
success.
A
weak
posi/on
online
for
them
in
long
run
iPhone
Apps
have
been
an
incredible
Apps
have
been
so
successful
that
innova/on
which
have
created
a
mul/-­‐
Apps
compe//on
has
meant
every
niche
has
billion
dollar
market
in
just
a
few
years.
Market
dozens
of
compe/tors
and
the
prices
Apps
are
here
to
stay
and
App
are
being
squeezed
ever
lower.
This
developers
will
con/nue
to
see
their
downward
trend
is
likely
to
con/nue
market
grow
Maps
with
direc/ons
and
enhanced
Atlas/Map
Publishers
of
printed
maps
and
road
informa/on
are
becoming
an
important
Publishers
atlases
will
con/nue
to
see
their
sales
driver
for
portable
devices.
Google
market
shrink
Maps
will
con/nue
to
extend
their
reach
The
biggest
poten/al
loser
will
be
As
Apple
becomes
more
dominant
in
Google
who
are
doing
everything
in
Mobile
their
audience
reach
via
mobile
devices,
their
power
to
stay
in
the
mobile
game.
AdverRsing
so
the
opportuni/es
to
generate
income
There
are
also
other
mobile
ad
from
adver/sing
grows
exponen/ally
companies
who
are
likely
to
be
swept
aside
or
consumed
by
the
giants

18. Ques/on
3
• Effects
on
APPLE
business
model,
content
creators
and
distributors

19. Apple
Business
Model

20. IMPACT
OF
IPAD
Apple
Buss.
Content
Distributors
Model
Creators
• E-­‐book
• More
niche
• Offer
more
• E-­‐mag
contents
freedom
to
• E-­‐Newspaper
• Specific
publisher
• Paperless
customer
• Act
as
agent
needs
and
• 30%
fees
on
• TV
on
the
go
want
sales
• Bigger
• Personalise
• $12-­‐14
per
e-­‐
segment
• High-­‐quality
book
applica/on
• Cheaper
e-­‐
for
various
book
in
media
future

21. MIS
in
Ac/on
IPAD vs KINDLE

23. IPAD
LIMITATION
• Itunes
sync
–
cant
install
directly
• OS
Updates
• Some
websites
(Flash)
• Some
documents
• Prin/ng
(par/ally
solved)
• Backup
• No
USB

24. Reading
Books
KINDLE
IPAD
Features
For
the
purpose
of
Mul/purpose
reading
only
Clear
formaied
Extensive
reading
Strains
eyes
easily
text
Airac/ve
color
Less
airac/ve
Airac/ve
Weight
Lighter
light
E-­‐books
price
Cheaper
($9.90)
$12-­‐14
Baiery
life
Over
a
month
10
hours
baiery
Support
Less
add
in
More
add
in
applica/on

25. Kindle

29. Tablet
Market
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