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                                  25
Monopolistic Competition                                                   r
Characteristics
                                                                    Cheese
                                          CHAPTER
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms


                                                               Monopolistic
 Previous         Next
                                                                Competition
                                                               and Oligopoly
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    End
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        25 - 1
                           Copyright McGraw-Hill/Irwin, 2002
FOUR MARKET MODELS
                            Monopolistic Competition:
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition

                             • Relatively Large
Monopolistic Competition and Efficiency
Oligopoly



                               Number of Sellers
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership             • Differentiated Products
                             • Easy Entry and Exit
Oligopoly and Efficiency
Key Terms




                                Pure                    Monopolistic                 Pure
                             Competition                Competition    Oligopoly   Monopoly

 Previous         Next
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    End                                Market Structure Continuum
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        25 - 2
                           Copyright McGraw-Hill/Irwin, 2002
CHARACTERISTICS
Monopolistic Competition
Characteristics
                           Relatively Large Number
Price and Output in Monopolistic Competition



                            of Sellers
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory         •Small Market Shares
                             •No Collusion
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms
                             •Independent Action

 Previous         Next
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    End
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        25 - 3
                           Copyright McGraw-Hill/Irwin, 2002
CHARACTERISTICS
Monopolistic Competition
Characteristics
                             Differentiated Products
Price and Output in Monopolistic Competition


                                    • Product Attributes
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
                                    • Service
Cartels and Collusion
Price Leadership                    • Location
                                    • Brand Names and
Oligopoly and Efficiency
Key Terms



                                      Packaging
                                    • Some Control Over Price
 Previous         Next
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    End
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                             Role of Advertising
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        25 - 4
                           Copyright McGraw-Hill/Irwin, 2002
PRICE AND OUTPUT IN
Monopolistic Competition                     MONOPOLISTIC COMPETITION
                                               Expect New Competitors MC
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
                                                                               ATC
Oligopolies and Mergers
Three Oligopoly Models
                           Price and Costs

Kinked-Demand Theory
Cartels and Collusion                        P1
Price Leadership
Oligopoly and Efficiency                     A1
Key Terms

                                                  Economic
                                                   Profits                     D
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                                                                          MR
    End
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        25 - 5                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
PRICE AND OUTPUT IN
Monopolistic Competition                     MONOPOLISTIC COMPETITION
                                               Expect New Competitors MC
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
                                                                               ATC
Oligopolies and Mergers
Three Oligopoly Models
                                             New competition drives down the
                           Price and Costs

Kinked-Demand Theory
Cartels and Collusion
Price Leadership
                                             price level – leading to economic
                                              P
                                              1


Oligopoly and Efficiency
Key Terms
                                              A
                                              1   losses in the short run
                                                  Economic
                                                   Profits                     D
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    End
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        25 - 6                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
PRICE AND OUTPUT IN
Monopolistic Competition                     MONOPOLISTIC COMPETITION
Characteristics                                                                MC
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
                                                                                ATC
Oligopolies and Mergers
Three Oligopoly Models                       A2
                           Price and Costs

Kinked-Demand Theory
                                             P2
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms
                                                  Economic
                                                   Losses

                                                                                    D
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                                                                          MR
    End
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        25 - 7                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
PRICE AND OUTPUT IN
Monopolistic Competition                     MONOPOLISTIC COMPETITION
Characteristics                                                                MC
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
                                                                                ATC
Oligopolies and Mergers

                                         A
                                        With economic losses, firms will
Three Oligopoly Models
                                             2
                           Price and Costs

Kinked-Demand Theory
                                         P   2

                                        exit the market – Stability occurs
Cartels and Collusion
Price Leadership


                                         when economic profits are zero
                                             Economic
Oligopoly and Efficiency
Key Terms

                                                 Losses

                                                                                    D
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    End
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        25 - 8                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
PRICE AND OUTPUT IN
Monopolistic Competition                     MONOPOLISTIC COMPETITION
                                                 Long-Run Equilibrium MC
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency                           Normal
Oligopoly
Oligopolies and Mergers                                            Profit        ATC
Three Oligopoly Models
                                                                   Only
                           Price and Costs

Kinked-Demand Theory
                                          P3
Cartels and Collusion
Price Leadership
                                         = A3
Oligopoly and Efficiency
Key Terms




                                                                                  D
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                                                                            MR
    End
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        25 - 9                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
MONOPOLISTIC COMPETITION
Monopolistic Competition
Characteristics
                               AND EFFICIENCY
                           • Not Productively Efficient
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly



                                       ≠ Minimum ATC
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency   • Not Allocatively Efficient
Key Terms



                                                     Price ≠ MC
 Previous
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                           • Excess Capacity
    End
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       25 - 10
                                      Graphically…
                           Copyright McGraw-Hill/Irwin, 2002
MONOPOLISTIC COMPETITION
Monopolistic Competition
                                AND EFFICIENCY
Characteristics
                                                   Long-Run Equilibrium         MC
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency                         Price is Not
Oligopoly
Oligopolies and Mergers
                                                                = Minimum        ATC
Three Oligopoly Models                                             ATC
                           Price and Costs

Kinked-Demand Theory
                                          P3
Cartels and Collusion
Price Leadership
                                         = A3
Oligopoly and Efficiency
Key Terms
                                                Price ≠ MC


                                                                                     D
 Previous
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                  Next
                  Slide
                                                                           MR
    End
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       25 - 11                                                 Quantity
                           Copyright McGraw-Hill/Irwin, 2002
MONOPOLISTIC COMPETITION
Monopolistic Competition
Characteristics
                               AND EFFICIENCY
                             Product Variety
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory       • Benefits of Product Variety
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency   • Nonprice Competition
Key Terms


                           • Advertising Role
                           • Trial & Error Search for
 Previous         Next


                                Maximum Profits
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    End
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       25 - 12
                           Copyright McGraw-Hill/Irwin, 2002
FOUR MARKET MODELS
                            Oligopoly:
Monopolistic Competition
Characteristics


                             • A Few Large Producers
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency


                             • Homogeneous or
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Differentiated Products
Price Leadership
Oligopoly and Efficiency
                             • Control Over Price, But
Key Terms
                               Mutual Interdependence
                             • Entry Barriers
                                Pure                    Monopolistic                 Pure
 Previous         Next       Competition                Competition    Oligopoly   Monopoly
  Slide           Slide
    End
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       25 - 13
                                       Market Structure Continuum
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLIES AND MERGERS
                           Mergers
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition

                           Measures of Industry
Monopolistic Competition and Efficiency
Oligopoly


                             Concentration
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership
                           • Concentration Ratio
Oligopoly and Efficiency
Key Terms                  • Localized Markets
                           • Interindustry Competition
 Previous         Next
                           • World Trade
  Slide
    End
                  Slide
                              •Import Competition
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       25 - 14
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLIES AND MERGERS
                           Herfindahl Index
Monopolistic Competition
Characteristics


                               Sum of the squared percentage
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
                               market
Three Oligopoly Models         shares for all firms in the industry –
Kinked-Demand Theory
Cartels and Collusion          Places greater weight upon the larger
Price Leadership
Oligopoly and Efficiency
                               firms
                              (%s1)2 + (%s2)2 + (%s3)2 + … + (%sn)2
Key Terms

                             A greater Herfindahl Index
                             indicates a greater concentration
 Previous         Next       of market power in the industry
  Slide           Slide
    End                      (Pure competition is near zero)
   Show
       25 - 15
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLIES AND MERGERS
Monopolistic Competition
Characteristics
                           Mutual Interdependence
Price and Output in Monopolistic Competition



                           Game-Theory Model
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory       Collusive Tendencies
                             •Collusion
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency



                           Incentive to Cheat
Key Terms




                           Introduction to Game
 Previous
  Slide
    End
                  Next
                  Slide     Theory…
   Show
       25 - 16
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers



                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory
Cartels and Collusion
Price Leadership                                     High
Oligopoly and Efficiency
Key Terms
                                                            $12           $6


                                                            C     $6     D     $8
 Previous         Next                               Low
  Slide           Slide
                                                            $15           $8
    End
   Show
       25 - 17
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers



                                                            A            B
Three Oligopoly Models

                                                                  $12          $15      Greatest
                           Uptown’s Price Strategy

Kinked-Demand Theory
Cartels and Collusion                                                                  Combined
Price Leadership                                     High                                Profit
Oligopoly and Efficiency
Key Terms
                                                            $12           $6


                                                            C     $6     D     $8
 Previous         Next                               Low
  Slide           Slide
                                                            $15           $8
    End
   Show
       25 - 18
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers



                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory                                                                   Independent
Cartels and Collusion                                                                     Actions
Price Leadership                                     High                                Stimulate
Oligopoly and Efficiency
Key Terms
                                                            $12           $6             Response




                                                            C     $6     D     $8
 Previous         Next                               Low
  Slide           Slide
                                                            $15           $8
    End
   Show
       25 - 19
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers



                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory                                                                   Independent
Cartels and Collusion                                                                     Actions
Price Leadership                                     High                                Stimulate
Oligopoly and Efficiency
Key Terms
                                                            $12           $6             Response


                                                                                       Gravitating
                                                            C     $6     D     $8        to the
                                                     Low                               Worst Case
 Previous         Next
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                                                            $15           $8
    End
   Show
       25 - 20
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers

                                                                                       Collusion
                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory
Cartels and Collusion
                                                                                       Invites a
Price Leadership                                     High                              Different
Oligopoly and Efficiency
                                                            $12           $6           Solution
Key Terms




                                                            C     $6     D     $8
 Previous         Next                               Low
  Slide           Slide
                                                            $15           $8
    End
   Show
       25 - 21
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers

                                                                                       Collusion
                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory
Cartels and Collusion
                                                                                       Invites a
Price Leadership                                     High                              Different
Oligopoly and Efficiency
                                                            $12           $6           Solution
Key Terms




                                                            C     $6     D     $8
 Previous         Next                               Low
  Slide           Slide
                                                            $15           $8
    End
   Show
       25 - 22
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY BEHAVIOR
                                   A Game-Theory Overview
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                            RareAir’s Price Strategy
Oligopoly
                                                                High       Low
Oligopolies and Mergers

                                                                                       Collusion
                                                            A            B
Three Oligopoly Models

                                                                  $12          $15
                           Uptown’s Price Strategy

Kinked-Demand Theory
Cartels and Collusion
                                                                                       Invites a
Price Leadership                                     High                              Different
Oligopoly and Efficiency
                                                            $12           $6           Solution
Key Terms

                                                                                        But, the
                                                                                       incentive
                                                            C     $6     D     $8       to cheat
 Previous         Next                               Low                                 is very
  Slide           Slide
                                                            $15           $8               real
    End
   Show
       25 - 23
                           Copyright McGraw-Hill/Irwin, 2002
THREE OLIGOPOLY MODELS
Monopolistic Competition
Characteristics             No Standard Model due to...
                           Diversity of Oligopolies
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
                           Complications of
                           Interdependence
Kinked-Demand Theory
Cartels and Collusion
Price Leadership


                            Alternative Models:
Oligopoly and Efficiency
Key Terms



                           1 - Kinked Demand Curve
 Previous         Next
                           2 - Collusive Pricing
                           3 - Price Leadership
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       25 - 24
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                               The firm’s demand and
Oligopoly                                                      marginal revenue curves
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms




 Previous         Next
  Slide           Slide                                                      D1
    End
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       25 - 25
                                                   Quantity        MR1
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                               The rival’s demand and
Oligopoly                                                      marginal revenue curves
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                                   D2


 Previous         Next                                                             MR2
  Slide           Slide                                                       D1
    End
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       25 - 26
                                                   Quantity         MR1
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition        Rivals tend to
Monopolistic Competition and Efficiency
Oligopoly
                                                  follow a price cut
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                          D2


 Previous         Next                                                    MR2
  Slide           Slide                                              D1
    End
   Show
       25 - 27
                                                   Quantity    MR1
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition        Rivals tend to
Monopolistic Competition and Efficiency
Oligopoly
                                                  follow a price cut
Oligopolies and Mergers
Three Oligopoly Models
                                                      or ignore a
Kinked-Demand Theory                                price increase
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                          D2


 Previous         Next                                                    MR2
  Slide           Slide                                              D1
    End
   Show
       25 - 28
                                                   Quantity    MR1
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                                 Effectively creating
Oligopoly                                                      a kinked demand curve
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                                 D2


 Previous         Next                                                           MR2
  Slide           Slide                                                     D1
    End
   Show
       25 - 29
                                                   Quantity       MR1
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                                 Effectively creating
Oligopoly                                                      a kinked demand curve
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms




 Previous         Next
  Slide           Slide                                                     D
    End
   Show
       25 - 30
                                                   Quantity
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                                 Effectively creating
Oligopoly                                                      a kinked demand curve
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory                                                     MC1
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                          MC2


 Previous         Next
  Slide           Slide                                                     D
    End
   Show
       25 - 31
                                                   Quantity       MR
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
                                          Profit maximization
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
                                           MR = MC occurs
Oligopolies and Mergers
Three Oligopoly Models
                                               at the kink
Kinked-Demand Theory                                                MC1
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                    MC2


 Previous         Next
  Slide           Slide                                               D
    End
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       25 - 32
                                                   Quantity    MR
                           Copyright McGraw-Hill/Irwin, 2002
KINKED DEMAND THEORY:
Monopolistic Competition               NONCOLLUSIVE OLIGOPOLY
Characteristics
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
                                                               This behavior can set
Oligopoly
Oligopolies and Mergers
                                                                  off a price war
Three Oligopoly Models
Kinked-Demand Theory                                                       MC1
Cartels and Collusion
                               Price


Price Leadership
Oligopoly and Efficiency
Key Terms

                                                                           MC2


 Previous         Next
  Slide           Slide                                                      D
    End
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       25 - 33
                                                   Quantity          MR
                           Copyright McGraw-Hill/Irwin, 2002
CARTELS AND OTHER COLLUSION

                             Oligopoly is conducive to
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition


                             collusion
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
                             If a few firms face identical
                             or highly similar demand
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms
                             and costs...
                             They will tend to seek joint
 Previous
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                  Next
                  Slide      profit maximization...
    End
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       25 - 34
                                                               Graphically…
                           Copyright McGraw-Hill/Irwin, 2002
CARTELS AND OTHER COLLUSION
Monopolistic Competition
Characteristics
                                                      Colluding Oligopolists Will
Price and Output in Monopolistic Competition          Split the Monopoly Profits
                                                                Economic
Monopolistic Competition and Efficiency
Oligopoly


                                                                  Profit
Oligopolies and Mergers        Price and costs
Three Oligopoly Models
Kinked-Demand Theory
                                                                              MC
Cartels and Collusion
Price Leadership                                 P0
Oligopoly and Efficiency
Key Terms                                        A0                            ATC
                                                                                 D

 Previous         Next                                    MR = MC
  Slide           Slide                                                     MR
    End
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       25 - 35
                           Copyright McGraw-Hill/Irwin, 2002
CARTELS AND OTHER COLLUSION
Monopolistic Competition
Characteristics
                            Overt Collusion
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
                             •Cartel
                             •OPEC
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion



                            Covert Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms



                             •Recent Examples
 Previous         Next
                             •Tacit Understandings
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       25 - 36
                           Copyright McGraw-Hill/Irwin, 2002
CARTELS AND OTHER COLLUSION
Monopolistic Competition
Characteristics             Obstacles to Collusion
Price and Output in Monopolistic Competition

                                  • Demand and Cost
Monopolistic Competition and Efficiency
Oligopoly



                                    Differences
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership                  • Number of Firms
                                  • Cheating
Oligopoly and Efficiency
Key Terms




                                  • Recession
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                                  • Potential Entry
    End
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       25 - 37
                                  • Antitrust Law
                           Copyright McGraw-Hill/Irwin, 2002
PRICE LEADERSHIP MODEL
Monopolistic Competition
Characteristics
                             Leadership Tactics
Price and Output in Monopolistic Competition



                              •Infrequent Price
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers



                               Changes
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership
Oligopoly and Efficiency
Key Terms
                              •Communications
                              •Limit Pricing
 Previous         Next
                             Breakdowns in Price
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    End
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                              Leadership
       25 - 38
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY AND ADVERTISING
                             Less Easily Duplicated
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition



                             Adequate Resources
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers



                             Positive Effects of
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion



                              Advertising
Price Leadership
Oligopoly and Efficiency
Key Terms



                             Potential Negative
 Previous
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                  Next
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                              Effects of Advertising
    End
   Show
       25 - 39
                             Brand Development
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY AND EFFICIENCY
                             Productive Efficiency
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition



                              P = Minimum ATC
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory       Oligopoly: No Productive Efficiency
Cartels and Collusion



                             Allocative Efficiency
Price Leadership
Oligopoly and Efficiency
Key Terms



                                   P = MC
                           Oligopoly: No Allocative Efficiency
 Previous         Next


                            Qualifications
  Slide           Slide
    End
   Show
       25 - 40
                           Copyright McGraw-Hill/Irwin, 2002
OLIGOPOLY AND EFFICIENCY
                             Productive Efficiency
Monopolistic Competition
Characteristics
Price and Output in Monopolistic Competition



                              P = Minimum ATC
Monopolistic Competition and Efficiency
Oligopoly




                                  Chapter
Oligopolies and Mergers
Three Oligopoly Models
Kinked-Demand Theory       Oligopoly: No Productive Efficiency
Cartels and Collusion




                               Conclusions
                             Allocative Efficiency
Price Leadership
Oligopoly and Efficiency
Key Terms



                                                       P = MC
                           Oligopoly: No Allocative Efficiency
 Previous         Next


                            Qualifications
  Slide           Slide
    End
   Show
       25 - 41
                           Copyright McGraw-Hill/Irwin, 2002
monopolistic competition          interindustry competition
 product differentiation           import competition
                                   Herfindahl index
 nonprice competition
                                   game-theory model
 excess capacity
                                   collusion
 oligopoly                         kinked-demand curve
 homogeneous oligopoly             price war
 differentiated oligopoly          cartel
 mutual interdependence            tacit understandings
 concentration ratio               price leadership
Copyright McGraw-Hill/Irwin 2002                    BACK       END
Monopolistic Competition
Characteristics
                                Next...
                            Technology,
Price and Output in Monopolistic Competition
Monopolistic Competition and Efficiency
Oligopoly
Oligopolies and Mergers




                            R&D,
Three Oligopoly Models
Kinked-Demand Theory
Cartels and Collusion
Price Leadership




                            and
Oligopoly and Efficiency
Key Terms




 Previous
  Slide
                  Next
                  Slide
                            Efficiency
    End
   Show                                                        Chapter 26
       25 - 43
                           Copyright McGraw-Hill/Irwin, 2002

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Mono comp __oligopoly___game_theory

  • 1. Superio 25 Monopolistic Competition r Characteristics Cheese CHAPTER Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership Oligopoly and Efficiency Key Terms Monopolistic Previous Next Competition and Oligopoly Slide Slide End Show 25 - 1 Copyright McGraw-Hill/Irwin, 2002
  • 2. FOUR MARKET MODELS Monopolistic Competition: Monopolistic Competition Characteristics Price and Output in Monopolistic Competition • Relatively Large Monopolistic Competition and Efficiency Oligopoly Number of Sellers Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership • Differentiated Products • Easy Entry and Exit Oligopoly and Efficiency Key Terms Pure Monopolistic Pure Competition Competition Oligopoly Monopoly Previous Next Slide Slide End Market Structure Continuum Show 25 - 2 Copyright McGraw-Hill/Irwin, 2002
  • 3. CHARACTERISTICS Monopolistic Competition Characteristics Relatively Large Number Price and Output in Monopolistic Competition of Sellers Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory •Small Market Shares •No Collusion Cartels and Collusion Price Leadership Oligopoly and Efficiency Key Terms •Independent Action Previous Next Slide Slide End Show 25 - 3 Copyright McGraw-Hill/Irwin, 2002
  • 4. CHARACTERISTICS Monopolistic Competition Characteristics Differentiated Products Price and Output in Monopolistic Competition • Product Attributes Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory • Service Cartels and Collusion Price Leadership • Location • Brand Names and Oligopoly and Efficiency Key Terms Packaging • Some Control Over Price Previous Next Slide End Slide Role of Advertising Show 25 - 4 Copyright McGraw-Hill/Irwin, 2002
  • 5. PRICE AND OUTPUT IN Monopolistic Competition MONOPOLISTIC COMPETITION Expect New Competitors MC Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly ATC Oligopolies and Mergers Three Oligopoly Models Price and Costs Kinked-Demand Theory Cartels and Collusion P1 Price Leadership Oligopoly and Efficiency A1 Key Terms Economic Profits D Previous Slide Next Slide MR End Show Q1 25 - 5 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 6. PRICE AND OUTPUT IN Monopolistic Competition MONOPOLISTIC COMPETITION Expect New Competitors MC Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly ATC Oligopolies and Mergers Three Oligopoly Models New competition drives down the Price and Costs Kinked-Demand Theory Cartels and Collusion Price Leadership price level – leading to economic P 1 Oligopoly and Efficiency Key Terms A 1 losses in the short run Economic Profits D Previous Slide Next Slide MR End Show Q1 25 - 6 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 7. PRICE AND OUTPUT IN Monopolistic Competition MONOPOLISTIC COMPETITION Characteristics MC Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly ATC Oligopolies and Mergers Three Oligopoly Models A2 Price and Costs Kinked-Demand Theory P2 Cartels and Collusion Price Leadership Oligopoly and Efficiency Key Terms Economic Losses D Previous Slide Next Slide MR End Show Q2 25 - 7 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 8. PRICE AND OUTPUT IN Monopolistic Competition MONOPOLISTIC COMPETITION Characteristics MC Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly ATC Oligopolies and Mergers A With economic losses, firms will Three Oligopoly Models 2 Price and Costs Kinked-Demand Theory P 2 exit the market – Stability occurs Cartels and Collusion Price Leadership when economic profits are zero Economic Oligopoly and Efficiency Key Terms Losses D Previous Slide Next Slide MR End Show Q2 25 - 8 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 9. PRICE AND OUTPUT IN Monopolistic Competition MONOPOLISTIC COMPETITION Long-Run Equilibrium MC Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Normal Oligopoly Oligopolies and Mergers Profit ATC Three Oligopoly Models Only Price and Costs Kinked-Demand Theory P3 Cartels and Collusion Price Leadership = A3 Oligopoly and Efficiency Key Terms D Previous Slide Next Slide MR End Show Q3 25 - 9 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 10. MONOPOLISTIC COMPETITION Monopolistic Competition Characteristics AND EFFICIENCY • Not Productively Efficient Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly ≠ Minimum ATC Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership Oligopoly and Efficiency • Not Allocatively Efficient Key Terms Price ≠ MC Previous Slide Next Slide • Excess Capacity End Show 25 - 10 Graphically… Copyright McGraw-Hill/Irwin, 2002
  • 11. MONOPOLISTIC COMPETITION Monopolistic Competition AND EFFICIENCY Characteristics Long-Run Equilibrium MC Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Price is Not Oligopoly Oligopolies and Mergers = Minimum ATC Three Oligopoly Models ATC Price and Costs Kinked-Demand Theory P3 Cartels and Collusion Price Leadership = A3 Oligopoly and Efficiency Key Terms Price ≠ MC D Previous Slide Next Slide MR End Show Q3 25 - 11 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 12. MONOPOLISTIC COMPETITION Monopolistic Competition Characteristics AND EFFICIENCY Product Variety Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory • Benefits of Product Variety Cartels and Collusion Price Leadership Oligopoly and Efficiency • Nonprice Competition Key Terms • Advertising Role • Trial & Error Search for Previous Next Maximum Profits Slide Slide End Show 25 - 12 Copyright McGraw-Hill/Irwin, 2002
  • 13. FOUR MARKET MODELS Oligopoly: Monopolistic Competition Characteristics • A Few Large Producers Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency • Homogeneous or Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Differentiated Products Price Leadership Oligopoly and Efficiency • Control Over Price, But Key Terms Mutual Interdependence • Entry Barriers Pure Monopolistic Pure Previous Next Competition Competition Oligopoly Monopoly Slide Slide End Show 25 - 13 Market Structure Continuum Copyright McGraw-Hill/Irwin, 2002
  • 14. OLIGOPOLIES AND MERGERS Mergers Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Measures of Industry Monopolistic Competition and Efficiency Oligopoly Concentration Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership • Concentration Ratio Oligopoly and Efficiency Key Terms • Localized Markets • Interindustry Competition Previous Next • World Trade Slide End Slide •Import Competition Show 25 - 14 Copyright McGraw-Hill/Irwin, 2002
  • 15. OLIGOPOLIES AND MERGERS Herfindahl Index Monopolistic Competition Characteristics Sum of the squared percentage Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers market Three Oligopoly Models shares for all firms in the industry – Kinked-Demand Theory Cartels and Collusion Places greater weight upon the larger Price Leadership Oligopoly and Efficiency firms (%s1)2 + (%s2)2 + (%s3)2 + … + (%sn)2 Key Terms A greater Herfindahl Index indicates a greater concentration Previous Next of market power in the industry Slide Slide End (Pure competition is near zero) Show 25 - 15 Copyright McGraw-Hill/Irwin, 2002
  • 16. OLIGOPOLIES AND MERGERS Monopolistic Competition Characteristics Mutual Interdependence Price and Output in Monopolistic Competition Game-Theory Model Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Collusive Tendencies •Collusion Cartels and Collusion Price Leadership Oligopoly and Efficiency Incentive to Cheat Key Terms Introduction to Game Previous Slide End Next Slide Theory… Show 25 - 16 Copyright McGraw-Hill/Irwin, 2002
  • 17. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Cartels and Collusion Price Leadership High Oligopoly and Efficiency Key Terms $12 $6 C $6 D $8 Previous Next Low Slide Slide $15 $8 End Show 25 - 17 Copyright McGraw-Hill/Irwin, 2002
  • 18. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers A B Three Oligopoly Models $12 $15 Greatest Uptown’s Price Strategy Kinked-Demand Theory Cartels and Collusion Combined Price Leadership High Profit Oligopoly and Efficiency Key Terms $12 $6 C $6 D $8 Previous Next Low Slide Slide $15 $8 End Show 25 - 18 Copyright McGraw-Hill/Irwin, 2002
  • 19. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Independent Cartels and Collusion Actions Price Leadership High Stimulate Oligopoly and Efficiency Key Terms $12 $6 Response C $6 D $8 Previous Next Low Slide Slide $15 $8 End Show 25 - 19 Copyright McGraw-Hill/Irwin, 2002
  • 20. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Independent Cartels and Collusion Actions Price Leadership High Stimulate Oligopoly and Efficiency Key Terms $12 $6 Response Gravitating C $6 D $8 to the Low Worst Case Previous Next Slide Slide $15 $8 End Show 25 - 20 Copyright McGraw-Hill/Irwin, 2002
  • 21. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers Collusion A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Cartels and Collusion Invites a Price Leadership High Different Oligopoly and Efficiency $12 $6 Solution Key Terms C $6 D $8 Previous Next Low Slide Slide $15 $8 End Show 25 - 21 Copyright McGraw-Hill/Irwin, 2002
  • 22. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers Collusion A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Cartels and Collusion Invites a Price Leadership High Different Oligopoly and Efficiency $12 $6 Solution Key Terms C $6 D $8 Previous Next Low Slide Slide $15 $8 End Show 25 - 22 Copyright McGraw-Hill/Irwin, 2002
  • 23. OLIGOPOLY BEHAVIOR A Game-Theory Overview Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency RareAir’s Price Strategy Oligopoly High Low Oligopolies and Mergers Collusion A B Three Oligopoly Models $12 $15 Uptown’s Price Strategy Kinked-Demand Theory Cartels and Collusion Invites a Price Leadership High Different Oligopoly and Efficiency $12 $6 Solution Key Terms But, the incentive C $6 D $8 to cheat Previous Next Low is very Slide Slide $15 $8 real End Show 25 - 23 Copyright McGraw-Hill/Irwin, 2002
  • 24. THREE OLIGOPOLY MODELS Monopolistic Competition Characteristics No Standard Model due to... Diversity of Oligopolies Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Complications of Interdependence Kinked-Demand Theory Cartels and Collusion Price Leadership Alternative Models: Oligopoly and Efficiency Key Terms 1 - Kinked Demand Curve Previous Next 2 - Collusive Pricing 3 - Price Leadership Slide Slide End Show 25 - 24 Copyright McGraw-Hill/Irwin, 2002
  • 25. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency The firm’s demand and Oligopoly marginal revenue curves Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms Previous Next Slide Slide D1 End Show 25 - 25 Quantity MR1 Copyright McGraw-Hill/Irwin, 2002
  • 26. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency The rival’s demand and Oligopoly marginal revenue curves Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms D2 Previous Next MR2 Slide Slide D1 End Show 25 - 26 Quantity MR1 Copyright McGraw-Hill/Irwin, 2002
  • 27. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Rivals tend to Monopolistic Competition and Efficiency Oligopoly follow a price cut Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms D2 Previous Next MR2 Slide Slide D1 End Show 25 - 27 Quantity MR1 Copyright McGraw-Hill/Irwin, 2002
  • 28. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Rivals tend to Monopolistic Competition and Efficiency Oligopoly follow a price cut Oligopolies and Mergers Three Oligopoly Models or ignore a Kinked-Demand Theory price increase Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms D2 Previous Next MR2 Slide Slide D1 End Show 25 - 28 Quantity MR1 Copyright McGraw-Hill/Irwin, 2002
  • 29. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Effectively creating Oligopoly a kinked demand curve Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms D2 Previous Next MR2 Slide Slide D1 End Show 25 - 29 Quantity MR1 Copyright McGraw-Hill/Irwin, 2002
  • 30. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Effectively creating Oligopoly a kinked demand curve Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms Previous Next Slide Slide D End Show 25 - 30 Quantity Copyright McGraw-Hill/Irwin, 2002
  • 31. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Effectively creating Oligopoly a kinked demand curve Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory MC1 Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms MC2 Previous Next Slide Slide D End Show 25 - 31 Quantity MR Copyright McGraw-Hill/Irwin, 2002
  • 32. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Profit maximization Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly MR = MC occurs Oligopolies and Mergers Three Oligopoly Models at the kink Kinked-Demand Theory MC1 Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms MC2 Previous Next Slide Slide D End Show 25 - 32 Quantity MR Copyright McGraw-Hill/Irwin, 2002
  • 33. KINKED DEMAND THEORY: Monopolistic Competition NONCOLLUSIVE OLIGOPOLY Characteristics Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency This behavior can set Oligopoly Oligopolies and Mergers off a price war Three Oligopoly Models Kinked-Demand Theory MC1 Cartels and Collusion Price Price Leadership Oligopoly and Efficiency Key Terms MC2 Previous Next Slide Slide D End Show 25 - 33 Quantity MR Copyright McGraw-Hill/Irwin, 2002
  • 34. CARTELS AND OTHER COLLUSION Oligopoly is conducive to Monopolistic Competition Characteristics Price and Output in Monopolistic Competition collusion Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory If a few firms face identical or highly similar demand Cartels and Collusion Price Leadership Oligopoly and Efficiency Key Terms and costs... They will tend to seek joint Previous Slide Next Slide profit maximization... End Show 25 - 34 Graphically… Copyright McGraw-Hill/Irwin, 2002
  • 35. CARTELS AND OTHER COLLUSION Monopolistic Competition Characteristics Colluding Oligopolists Will Price and Output in Monopolistic Competition Split the Monopoly Profits Economic Monopolistic Competition and Efficiency Oligopoly Profit Oligopolies and Mergers Price and costs Three Oligopoly Models Kinked-Demand Theory MC Cartels and Collusion Price Leadership P0 Oligopoly and Efficiency Key Terms A0 ATC D Previous Next MR = MC Slide Slide MR End Show Q0 25 - 35 Copyright McGraw-Hill/Irwin, 2002
  • 36. CARTELS AND OTHER COLLUSION Monopolistic Competition Characteristics Overt Collusion Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers •Cartel •OPEC Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Covert Collusion Price Leadership Oligopoly and Efficiency Key Terms •Recent Examples Previous Next •Tacit Understandings Slide Slide End Show 25 - 36 Copyright McGraw-Hill/Irwin, 2002
  • 37. CARTELS AND OTHER COLLUSION Monopolistic Competition Characteristics Obstacles to Collusion Price and Output in Monopolistic Competition • Demand and Cost Monopolistic Competition and Efficiency Oligopoly Differences Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership • Number of Firms • Cheating Oligopoly and Efficiency Key Terms • Recession Previous Slide Next Slide • Potential Entry End Show 25 - 37 • Antitrust Law Copyright McGraw-Hill/Irwin, 2002
  • 38. PRICE LEADERSHIP MODEL Monopolistic Competition Characteristics Leadership Tactics Price and Output in Monopolistic Competition •Infrequent Price Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Changes Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership Oligopoly and Efficiency Key Terms •Communications •Limit Pricing Previous Next Breakdowns in Price Slide End Show Slide Leadership 25 - 38 Copyright McGraw-Hill/Irwin, 2002
  • 39. OLIGOPOLY AND ADVERTISING Less Easily Duplicated Monopolistic Competition Characteristics Price and Output in Monopolistic Competition Adequate Resources Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Positive Effects of Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Advertising Price Leadership Oligopoly and Efficiency Key Terms Potential Negative Previous Slide Next Slide Effects of Advertising End Show 25 - 39 Brand Development Copyright McGraw-Hill/Irwin, 2002
  • 40. OLIGOPOLY AND EFFICIENCY Productive Efficiency Monopolistic Competition Characteristics Price and Output in Monopolistic Competition P = Minimum ATC Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Oligopoly: No Productive Efficiency Cartels and Collusion Allocative Efficiency Price Leadership Oligopoly and Efficiency Key Terms P = MC Oligopoly: No Allocative Efficiency Previous Next Qualifications Slide Slide End Show 25 - 40 Copyright McGraw-Hill/Irwin, 2002
  • 41. OLIGOPOLY AND EFFICIENCY Productive Efficiency Monopolistic Competition Characteristics Price and Output in Monopolistic Competition P = Minimum ATC Monopolistic Competition and Efficiency Oligopoly Chapter Oligopolies and Mergers Three Oligopoly Models Kinked-Demand Theory Oligopoly: No Productive Efficiency Cartels and Collusion Conclusions Allocative Efficiency Price Leadership Oligopoly and Efficiency Key Terms P = MC Oligopoly: No Allocative Efficiency Previous Next Qualifications Slide Slide End Show 25 - 41 Copyright McGraw-Hill/Irwin, 2002
  • 42. monopolistic competition interindustry competition product differentiation import competition Herfindahl index nonprice competition game-theory model excess capacity collusion oligopoly kinked-demand curve homogeneous oligopoly price war differentiated oligopoly cartel mutual interdependence tacit understandings concentration ratio price leadership Copyright McGraw-Hill/Irwin 2002 BACK END
  • 43. Monopolistic Competition Characteristics Next... Technology, Price and Output in Monopolistic Competition Monopolistic Competition and Efficiency Oligopoly Oligopolies and Mergers R&D, Three Oligopoly Models Kinked-Demand Theory Cartels and Collusion Price Leadership and Oligopoly and Efficiency Key Terms Previous Slide Next Slide Efficiency End Show Chapter 26 25 - 43 Copyright McGraw-Hill/Irwin, 2002