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Scott Kaufmann's presentation at agencyside's "Back in the Black" account team training.

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Search Marketing Insider Info Scott Kaufmann | Lucid Agency Back in the Black: April 28 – 29, 2011
Nice to meet you. Although I may look __________, my wife tells me my ________ isn’t getting any ______ since entering my _____. I’ve spent the last _________ working with lots of great ____________ you may have _______ of. So, hopefully that means I’ve got at least a few _________ ___ ‘s to share with you about the world of modern __________ ____________.
Why does it matter? ,[object Object]
The only thing you can depend on is change.
Search
 
 
 
 
B2B Marketing in Web 3.0 (tomorrow) ,[object Object],[object Object],[object Object],[object Object],Free Tips: We have a list of 7 effective [& free] strategies for LinkedIn marketing on our blog. www.lucidagency.com/blog
Don’t forget Mobile
Today ,[object Object],Google Bing Today
Types of Search Paid Search (Pay Per Click) Free Search (Organic Search, Search Engine Optimization, Organic Optimization, etc) Free Search (Google Local / Maps) Paid Search (Pay Per Click)
Search Lingo
Rankings Matter
Click Through Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5%-15% <1%
Technical Optimization Link Building Facebook, Twitter, LinkedIn, Youtube, Blogs, Forums,etc. Image Optimization Local Directories Optimized Press Releases Content Syndication
Click Through Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5%-15% <1%
Conversion Rates ,[object Object],[object Object],[object Object],Free: We have a list of top websites by conversion rate on our blog. www.lucidagency.com/blog
ROI
Strategies Change Have a Website. Be Found . Be Found. Be Usable. Be Real. Be Compelling. Be a part of my life.
Be a part of their life.
Take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info ,[object Object],[object Object],[object Object],Lucid Agency 51 W. 3 rd St., Suite E101 Tempe, AZ 85281 I like phone calls and emails . (g ood ones at least )

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BITB -- Search Marketing

  • 1. Search Marketing Insider Info Scott Kaufmann | Lucid Agency Back in the Black: April 28 – 29, 2011
  • 2. Nice to meet you. Although I may look __________, my wife tells me my ________ isn’t getting any ______ since entering my _____. I’ve spent the last _________ working with lots of great ____________ you may have _______ of. So, hopefully that means I’ve got at least a few _________ ___ ‘s to share with you about the world of modern __________ ____________.
  • 3.
  • 4. The only thing you can depend on is change.
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.
  • 11.
  • 13.
  • 14. Types of Search Paid Search (Pay Per Click) Free Search (Organic Search, Search Engine Optimization, Organic Optimization, etc) Free Search (Google Local / Maps) Paid Search (Pay Per Click)
  • 17.
  • 18. Technical Optimization Link Building Facebook, Twitter, LinkedIn, Youtube, Blogs, Forums,etc. Image Optimization Local Directories Optimized Press Releases Content Syndication
  • 19.
  • 20.
  • 21. ROI
  • 22. Strategies Change Have a Website. Be Found . Be Found. Be Usable. Be Real. Be Compelling. Be a part of my life.
  • 23. Be a part of their life.
  • 24.
  • 25.

Notas do Editor

  1. Like people, search changes