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Practical Solutions to Legal Compliance The Email Compliance Authority Email Compliance for Affiliate Marketing James O’Brien Director of Marketing 314.754.1795 [email_address]
CAN WHAT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obligation to Monitor and Resolve ,[object Object],[object Object],[object Object]
Compliance Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compliance Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Types of CAN-SPAM Compliance
Unsubscribe Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unsubscribe Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sending and Data Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sending and Data Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Custom Email Policy Enforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compliance Impacts Reputation Consumers and Receivers Report Key Metrics to Centralized Data System Marketers Use Feedback To Improve Sending Practices Data Linked to Sending IP and Domain ISPs and Receivers Consume Reputation Data for Delivery Decisions Marketers Consume FeedBack
Benefits of Compliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Solutions to Legal Compliance The Email Compliance Authority Email Compliance for Affiliate Marketing James O’Brien Director of Marketing 314.754.1795 [email_address]

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Practical Solutions To Internet Marketing Legal Compliance, pt 2

  • 1. Practical Solutions to Legal Compliance The Email Compliance Authority Email Compliance for Affiliate Marketing James O’Brien Director of Marketing 314.754.1795 [email_address]
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  • 8. Three Types of CAN-SPAM Compliance
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  • 16. Compliance Impacts Reputation Consumers and Receivers Report Key Metrics to Centralized Data System Marketers Use Feedback To Improve Sending Practices Data Linked to Sending IP and Domain ISPs and Receivers Consume Reputation Data for Delivery Decisions Marketers Consume FeedBack
  • 17.
  • 18. Practical Solutions to Legal Compliance The Email Compliance Authority Email Compliance for Affiliate Marketing James O’Brien Director of Marketing 314.754.1795 [email_address]