How to Eliminate Affiliate Fraud 100%
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Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other Niche/vertical: FTC Rey Pasinli, Executive Director, Total Apps, Inc.
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How to Eliminate Affiliate Fraud 100%
- 1. Affiliate Summit East 2010 How to Eliminate Affiliate Fraud 100% Rey Pasinli Executive Director, Total-Apps
- 3. Causes of Chargebacks
- 4. Traffic flow
- 5. Flags for Affiliate Fraud
- 7. Operations
- 10. Affiliate Fraud
- 11. Stolen Cards
- 13. Publisher
- 14. Network
- 15. Advertiser
- 16. Gateway
- 17. Processor
- 20. # Approved Transactions / # of Submitted Transactions
- 21. Factors affecting Approval Ratio:
- 22. Fraud Scrubbing
- 23. Transaction Size
- 24. Affiliate Fraud
- 25. What to look for:
- 26. 80% - 95% is IDEAL
- 27. 65% - 80% is MARGINAL
- 28. Below 65% means there’s a problem
- 30. # Refund Transactions / # of Submitted Transactions
- 31. Factors affecting Refund Ratio:
- 32. Price
- 33. Product Quality
- 35. Customer Service
- 37. Affiliate Fraud
- 38. What to look for:
- 39. Refund ratio less than 5%
- 41. # Bad Decline Transactions / # of Submitted Transactions
- 42. What are the Bad Decline Codes:
- 43. Card Stolen
- 44. Pick up card
- 45. Call Card Issuer
- 46. What to look for:
- 47. Multiple Bad Decline code transactions in a row
- 49. # Bad Customer Calls/ # Total Customer Calls
- 50. What are Call Dispositions:
- 51. Used by inbound customer service centers
- 52. Each call is given a disposition or reason code
- 53. Bad Disposition Codes:
- 54. Did not authorize
- 55. Card stolen
- 56. Never placed order
- 57. What to look for:
- 58. Bad Disposition Code Ratio above 25%
- 60. # Verified Calls / # of Total Outbound Calls Attempted
- 61. What are Verification Calls:
- 62. Use outbound calls to verify each order
- 63. People who just ordered online should pick up the phone
- 64. Make calls in real time, not the following day
- 65. What to look for:
- 66. Calls not being answered
- 67. Customers should answer phone 50% of the time
- 69. # of Chargebacks / # of Total Transactions
- 70. Why are Chargebacks Bad:
- 71. They cost you lots of MONEY
- 72. Get over 50/100 and you’ll lose your merchant account
- 73. Get too many chargebacks and you’ll get fined $100K!
- 74. What to look for:
- 76. # of Rebills / # Initial Transactions
- 77. What affects the Rebill Ratio:
- 78. Price
- 79. Customer Service
- 80. Fulfillment
- 81. Affiliate Fraud
- 82. What to look for:
- 84. Questions & Answers Rey Pasinli Executive Director rey@total-apps.com (949) 274-8975 X108 www.total-apps.com
- 85. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for How to Eliminate Affiliate Fr...
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