Key Affiliate Program Components You’re Probably Missing

Key Affiliate Program Components You're Probably Missing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],… in reality: we’re not affiliate managers but affiliate program managers

Be a Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be a Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leaks - Definition ,[object Object]

Leaks - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leak #2 – Live Chat Good answer:

Leak #4 – Affiliate Links Amazon widget example:

Leak #5 – Related Stores/Sites

Leak #7 – Links to Affiliates

Dedicated Landing Pages ,[object Object]

Dedicated Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing & Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing & Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Don’t confuse with affiliate network ’s agreement!

[object Object],Merchant naïvete -- loss of defensive behaviors and adaptations needed to deal with “predators”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ How often do you read TOS?”

[object Object],[object Object],[object Object]

Monitor Trademark Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],What % of your current affiliates are active ?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ What’s the maximum acceptable affiliate program application response time?”

Unrealistic/Demotivating Goals ,[object Object],[object Object],[object Object],[object Object]

Commission Drops As a valued [Merchant Name] affiliate partner, I wanted to let you know that we are currently working to make our program, and our partnerships, as successful as possible . In order to continue to support the success of our current partnership we are unable to continue to offer you a flat 4% commission on all goods. Starting at the end of February, our new offer will be lowered to 1.5% on all goods.

5 Ways to Spy on Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Proactive Management ,[object Object]

Communication Channel ,[object Object]

Preferred Communication Methods Email - over 62% Website - 14% Social media - 12% Source: 2010 AffStat Report

Communication Frequency Source: 2010 AffStat Report

Motivate Through Communication Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star . All the members of this group have been able to bring in a significant amount of traffic to our sites over the last few month. We want to help you make sure those visits lead to sales and commissions! For the next month, April 1st- May 1st, the CSN Stores Affiliate program will be offering an exclusive promotion to the members of this Rising Stars group. If in the month of April you can convert just 10 sales you will receive an additional $150 bonus on top of your commissions.

Motivate Through Communication To motivate others effectively, managers must have “a clear, unbiased understanding of the situation at hand, deep insights into the vagaries of human nature, the establishment of appropriate and reasonable expectations and goals, and the constructions of a balanced set of… incentives.” Bronwyn Fryer, "Moving Mountains“ ( Harvard Business Review on Motivating People , 2003) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recruitment Through Their Eyes Source: 2010 AffStat Report Google - 18% Research - 5.7% Blog - 5.7% TOTAL: ~30%

Affiliate Program Mini-Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Perhaps the most important part of offensive basketball is the part played by each man without the ball. ~ John Woden, Naismith Hall of Fame Coach One of the most difficult coaching tasks is to teach players to carry out actions that don’t involve the basketball — the magnet of the game. ~ Krause, Meyer & Meyer, Basketball Skills & Drills Moving without the ball requires you to be adept at starting, stopping, faking, and changing directions. You must have excellent court awareness and vision… ~ Ralph Pim, Winning Basketball

[object Object],Perhaps the most important part of offensive basketball is the part played by each man without the ball . ~ John Woden, Naismith Hall of Fame Coach One of the most difficult coaching tasks is to teach players to carry out actions that don’t involve the basketball — the magnet of the game . ~ Krause, Meyer & Meyer, Basketball Skills & Drills Moving without the ball requires you to be adept at starting, stopping, faking, and changing directions. You must have excellent court awareness and vision … ~ Ralph Pim, Winning Basketball

[object Object],[object Object],Mistakes & Areas to Rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],www.amnavigator.com/blog | 1-888-588-8866 | geno@amnavigator.com Mistakes & Areas to Rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Affiliate Program Components You’re Probably Missing

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Key Affiliate Program Components You’re Probably Missing