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                       CEED 2010 Question paper




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                        Visual Perception and Design Sensitivity

                        Question 1 (Answer all the questions) [15 Marks]



      Marks]           [2
                        1.1

                        The drawing below shows a closed box made out of cardboard. Next to it are three unfolded
                        (developed) views of the same cardboard box. Two of these options are correct. Select the
                        wrong one by marking X in the box provided below.




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                       1.2

                       Below are 5 images of Telephones that were used across different time periods, placed in a
                       random order. Write down the correct sequence of the telephones according to the time scale,
                       from past to present, in the box provided below.




                              A                   B                  C                  D                            E

                       Past > Present




    [1                 1.3

                       Below is an image of a triangle with some pattern on it. This triangle is mirrored four times
                       as shown below. Draw the correct position of the pattern on the last triangle.




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    [2                 1.4

                       Below are images of different Typefaces belonging to different families. There are two
                       families comprising of four letters each. Identify these letters and write them in the box
                       provided.




                             A                      C                     M                                H
                              I                     D                       B                                Z
                             K                      Y                       J                              N

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                               Q                        F                       L                                 P

                         Family One:




                         Family Two:




Marks]          [4       1.5

                         Below is an image of a pair of Shoes. Color the shoes to depict the following two expressions
                         – Angry on the left shoe and Friendly on the right shoe.




                                Angry


                                                                                                                    Friendly




       Marks]           [2
                         1.6




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                        Below is schematic diagram of a room 2m long,2m wide and 3m high. An ant is at position A
                        on the ground and a lizard is at position B on the ceiling. Calculate the  shortest distance the
                        lizard has to travel to eat the ant. Write the answer in the box provided.




                                                                                                B




                                              A




marks]          [3      1.7

                        Below is an image of a reflective Steel Tumbler kept on a table cloth with grid pattern.

                        Draw the pattern as reflected on the steel tumbler in the image provided




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                        Drawing Abilities and Skills

Marks]        [20 2     Question

                        Illustrate in perspective, a composition with a CUP, SAUCER and a SPOON placed on a flat
                        surface. The Cup is made of Rubber, the saucer is made of Glass and the spoon is made of
                        Wood.




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                       The drawing needs to be done in Freehand using Black Pencil . (Do not use any drawing
                       instruments)


                       Evaluation criteria:
                       1. Composition and correctness of perspective [5 marks]
                       2. Quality of surface representation through shading [5 marks]
                       3. Quality of lines [5 marks]
                       4. Correctness of relative proportions [5 marks]


                       Rough Work




                       Final Drawing




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                       Creativity I

                       Question 3                                                                             [10 Marks]

                       Imagine five distinct uses of discarded Compact Disc (CD).




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                       The CD’s can be cut, bent, pasted or used in multiples to execute your ideas.

                       Represent your ideas with five neat sketches along with brief notes (if necessary) in the space
                       provided.


                       Evaluation criteria:
                       1. Originality of ideas



                       Sketch 1




                       Notes……………………………………………………………………………………………

                       ……………………………………………………………………………………………………

                       ……………………………………………………………………………………………………
                       Sketch 2




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                       Notes……………………………………………………………………………………………

                       ……………………………………………………………………………………………………

                       ……………………………………………………………………………………………………



                       Sketch 3




                       Notes……………………………………………………………………………………………

                       ……………………………………………………………………………………………………

                       ……………………………………………………………………………………………………
                       Sketch 4




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                       Notes……………………………………………………………………………………………

                       ……………………………………………………………………………………………………

                       ……………………………………………………………………………………………………



                       Sketch 5




                       Notes……………………………………………………………………………………………

                       ……………………………………………………………………………………………………

                       ……………………………………………………………………………………………………




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                       Problem Identification and Analysis

                       Question 4                                                                                 [20 Marks]

                       Answer any one of the following questions A or B irrespective of the discipline you wish to
                       pursue.


                       [A]

                       Below is an image of a Pressure Cooker commonly used in the Indian households.




                       Identify five unique problems from the point of view of the users.

                       a. Write these unique problems briefly in the space provided.

                       b. Briefly justify each of these problems in the space provided.

                       c. Illustrate a solution for each of the identified problems with a sketch in the space provided.

                       Evaluation criteria:
                       1. Identification of unique problems and proper justification [10 marks]
                       2. Appropriateness of your solutions [10 marks]



                       OR

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                        [B]

                       Below is an image of a typical Railway Platform in India.




                       Identify five unique communication design related problems from the point of view of the
                       users.

                       a. Write these unique problems briefly in the space provided.

                       b. Briefly justify each of these problems in the space provided.

                       c. Illustrate a solution for each of the identified problems with a sketch in the space provided.


                       Evaluation criteria:
                       1. Identification of unique problems and proper justification [10 marks]
                       2. Appropriateness of your solutions [10 marks]




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                       Problem Identification
                       ……………………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Justification………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Sketch




                       Problem Identification
                       ……………………………………………………………………………………………………
                       …………………………………………………………………………………………


                       Justification………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Sketch




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                       Problem Identification
                       ……………………………………………………………………………………………………
                       …………………………………………………………………………………………

                       Justification………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Sketch




                       Problem Identification
                       ……………………………………………………………………………………………………
                       …………………………………………………………………………………………

                       Justification………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Sketch




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                       Problem Identification
                       ……………………………………………………………………………………………………
                       …………………………………………………………………………………………

                       Justification………………………………………………………………………………………
                       ……………………………………………………………………………………………………

                       Sketch




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                       Creativity II

                       Question 5                                                                                [10 Marks]

                       You have at your disposal the following five objects – 1 Cone, 3 Discs and 1 flexible Wire as
                       given below.




                       Imagine five interesting products made out of a combination of all five objects. You can scale
                       the objects to any size or dimension.

                       Represent your ideas with neat sketches, name them along with brief notes (if necessary) in
                       the space provided



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                       Evaluation criteria:
                       Originality of Ideas



                       Sketch




                       Name of the Product ……………………………………………………………………………
                       Brief Note
                       ………………………………………………………………………………………………….
                       ……………………………………………………………………………………………………



                       Sketch




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                       Name of the Product
                       …………………………………………………………………………………..
                       Brief Note
                       ……………………………………………………………………………………………….
                       ……………………………………………………………………………………………………
                       Sketch




                       Name of the Product
                       …………………………………………………………………………………..
                       Brief Note
                       ……………………………………………………………………………………………….……
                       …………………………………………………………………………………………………….



                       Sketch




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                       Name of the Product
                       …………………………………………………………………………………..
                       Brief Note
                       ……………………………………………………………………………………………….……
                       ……………………………………………………………………………………………………


                       Sketch




                       Name of the Product
                       …………………………………………………………………………………..
                       Brief Note
                       ……………………………………………………………………………………………….……
                       …………………………………………………………………………………………………….




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                       Design Problem Solving

                       Question 6 [25
                        Marks]

                       Answer any one of the following questions A or B or C irrespective of the discipline you
                       wish to pursue.


                       [A]
                       Problem Area: Product Design / Interaction Design

                       In the world of the Visually Impaired (Fully Blind), there is a need to equip them with special
                       products that will help them carry out their day to day activities with an ease. One such product
                       is a pair of scissors, which can be used for cutting liquid pouches, cloth, paper, etc.

                       Your task here is to Design a new pair of Scissors for the visually impaired.
                       You can make use of new technologies (if needed).

                       a. Identify at least five distinct factors essential for designing a pair of scissors for the blind.
                       Write this briefly in the space provided.

                       b. Generate at least three concepts through pencil sketches based on the factors identified
                       above. Present these pencil sketches along with brief notes (if necessary) in the space provided.

                       c. Synthesize your final concept and present this through drawing, showing the overall form and
                       its construction details, mentioning the materials, in the space provided.

                       Evaluation criteria:
                       1. Identification of distinct factors [5 marks]
                       2. Novelty of your alternate concepts [5 marks]
                       3. Appropriateness of your final solution [10 marks]
                       4. Quality of your presentation [5 marks]




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                       Answer A
                       Five distinct factors

                       1…………………………………………………………………………………………………
                       ………………………………………………………………………………………………

                       2…………………………………………………………………………………………………
                       ………………………………………………………………………………………………

                       3…………………………………………………………………………………………………
                       ….……………………………………………………………………………………………

                       4…………………………………………………………………………………………………
                       …….…………………………………………………………………………………………


                       5…………………………………………………………………………………………………
                       …….…………………………………………………………………………………………



                       Three Concepts

                       Sketch




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................
                       Sketch




                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................



                       Sketch




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................
                       c. Final concept




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       ……………………………………………………………………………………………………
                       Material……………………………………………………………………………………………
                       ……............................................................................................................................................

                       [B]

                       Problem Area: Communication Design

                       Influenza-A (H1N1), also known as the Swine Flu virus is a new influenza virus causing illness
                       in people. This virus is contagious and spreads rapidly.

                       Your task here is to Design a new Symbol to capture the essence of this disease. You can make
                       use of Text, Graphics or both.

                       a. Identify at least five distinct factors essential for representing the disease. Write this briefly
                       in the space provided.

                       b. Generate at least three concepts through pencil sketches, taking into consideration the factors
                       identified above. Make these pencil sketches along with brief notes (if necessary) in the space
                       provided.


                       c. Synthesize your final concept and present this through drawing. You may use colours, if
                       necessary.

                       d. Design a poster to create awareness about this disease among school children. You need to
                       make use of your final symbol in the design of poster. Present this in the space provide
                                                                     the
                       along with brief notes (if necessary).



                       Evaluation criteria:
                       1. Identification of Distinct Factors [5 marks]
                       2. Novelty of your alternate concepts [5 marks]
                       3. Appropriateness of your final symbol [5 marks]




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                       4. Clarity of your final poster design [10 marks]




                       Answer B
                       Five distinct factors

                       1…………………………………………………………………………………………………
                       ………………………………………………………………………………………………

                       2…………………………………………………………………………………………………
                       ………………………………………………………………………………………………

                       3…………………………………………………………………………………………………
                       ….……………………………………………………………………………………………

                       4…………………………………………………………………………………………………
                       …….…………………………………………………………………………………………

                       5…………………………………………………………………………………………………
                       …….…………………………………………………………………………………………



                       Three Concepts

                       Sketch




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................
                       Sketch




                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................



                       Sketch




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................
                       c. Final Symbol




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................
                       d. Poster Design




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                       Brief Note
                       ………………………………………………………………………………………………..…
                       …………………………………………………………………………………………………….
                       .................................................................................................................................

                       [C]

                       Problem Area: Animation Design

                       Drought is major problem faced by our country. This is going to effect our agricultural sector
                       badly and would have a negative impact on our national economy.

                       Create a comic strip of five key frames involving a Farmer, Politician and God with the use
                       of text and images.

                       a. Make at least three alternate sketches for each of the characters in the space provided.

                       b. Represent your storyboard in five key frames in the space allotted. If necessary, you can
                       make use of colours.


                       Evaluation criteria:
                       1. Appropriate portrayal of the characters [10 marks]
                       2. Originality of your storyboard (text and images) [10 marks]
                       3. Quality of your presentation [5 marks]




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                       Answer C

                       a. Three alternate sketches

                       Character 1.Farmer




                       Character 2. Politician




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                       Character 3. God




                       b. Storyboard




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                       b. Storyboard




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                       b. Storyboard




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                       [Rough Work]




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                       [Rough Work]




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                       [Rough Work]




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                       [Rough Work]




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                       INSTRUCTIONS TO CANDIDATES:

                       Read these instructions carefully.



                       1.   ■Write your name, CEED Registration number and the Examination Centre in the space provided on
                            the cover page of this answer book.

                            ■Make sure that you sign in the space provided on the cover page.




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                            ■Entering your name or registration number anywhere else (other than in the space provided on the
                            cover page) is strictly forbidden.

                            ■No distinctive mark of any sort is to be put anywhere in the answer book.

                            ■Violation of these instructions or adoption of malpractices in the examination hall will lead to
                            disqualification.


                       2.   Write your answers ONLY IN ENGLISH.

                       3.   Write or draw your answers only in the space provided for each question.

                       4.   Space for rough work has been provided at the end of this booklet.
                            This should be used for ROUGH WORK ONLY. DO NOT DETACH any of these pages.

                       5.   DO NOT REMOVE ANY SHEET from this answer book.

                       6.   Before leaving the examination hall, submit this question-cum-answer paper to the invigilator.




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CEED 2010 question papers - view & download for free

  • 1. Academy of Fashion and Design Email:info@afdindia.com Ph:08971296752 Beat the Competition CEED 2010 Question paper Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 2. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Visual Perception and Design Sensitivity Question 1 (Answer all the questions) [15 Marks] Marks] [2 1.1 The drawing below shows a closed box made out of cardboard. Next to it are three unfolded (developed) views of the same cardboard box. Two of these options are correct. Select the wrong one by marking X in the box provided below. Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 3. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 1.2 Below are 5 images of Telephones that were used across different time periods, placed in a random order. Write down the correct sequence of the telephones according to the time scale, from past to present, in the box provided below. A B C D E Past > Present [1 1.3 Below is an image of a triangle with some pattern on it. This triangle is mirrored four times as shown below. Draw the correct position of the pattern on the last triangle. Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 4. Academy of Fashion and Design Email:info@afdindia.com Ph:08971296752 Beat the Competition [2 1.4 Below are images of different Typefaces belonging to different families. There are two families comprising of four letters each. Identify these letters and write them in the box provided. A C M H I D B Z K Y J N Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 5. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Q F L P Family One: Family Two: Marks] [4 1.5 Below is an image of a pair of Shoes. Color the shoes to depict the following two expressions – Angry on the left shoe and Friendly on the right shoe. Angry Friendly Marks] [2 1.6 Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 6. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Below is schematic diagram of a room 2m long,2m wide and 3m high. An ant is at position A on the ground and a lizard is at position B on the ceiling. Calculate the shortest distance the lizard has to travel to eat the ant. Write the answer in the box provided. B A marks] [3 1.7 Below is an image of a reflective Steel Tumbler kept on a table cloth with grid pattern. Draw the pattern as reflected on the steel tumbler in the image provided Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 7. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Drawing Abilities and Skills Marks] [20 2 Question Illustrate in perspective, a composition with a CUP, SAUCER and a SPOON placed on a flat surface. The Cup is made of Rubber, the saucer is made of Glass and the spoon is made of Wood. Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 8. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 The drawing needs to be done in Freehand using Black Pencil . (Do not use any drawing instruments) Evaluation criteria: 1. Composition and correctness of perspective [5 marks] 2. Quality of surface representation through shading [5 marks] 3. Quality of lines [5 marks] 4. Correctness of relative proportions [5 marks] Rough Work Final Drawing Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 9. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Creativity I Question 3 [10 Marks] Imagine five distinct uses of discarded Compact Disc (CD). Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 10. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 The CD’s can be cut, bent, pasted or used in multiples to execute your ideas. Represent your ideas with five neat sketches along with brief notes (if necessary) in the space provided. Evaluation criteria: 1. Originality of ideas Sketch 1 Notes…………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Sketch 2 Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 11. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Notes…………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Sketch 3 Notes…………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Sketch 4 Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 12. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Notes…………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Sketch 5 Notes…………………………………………………………………………………………… …………………………………………………………………………………………………… …………………………………………………………………………………………………… Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 13. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Problem Identification and Analysis Question 4 [20 Marks] Answer any one of the following questions A or B irrespective of the discipline you wish to pursue. [A] Below is an image of a Pressure Cooker commonly used in the Indian households. Identify five unique problems from the point of view of the users. a. Write these unique problems briefly in the space provided. b. Briefly justify each of these problems in the space provided. c. Illustrate a solution for each of the identified problems with a sketch in the space provided. Evaluation criteria: 1. Identification of unique problems and proper justification [10 marks] 2. Appropriateness of your solutions [10 marks] OR Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 14. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 [B] Below is an image of a typical Railway Platform in India. Identify five unique communication design related problems from the point of view of the users. a. Write these unique problems briefly in the space provided. b. Briefly justify each of these problems in the space provided. c. Illustrate a solution for each of the identified problems with a sketch in the space provided. Evaluation criteria: 1. Identification of unique problems and proper justification [10 marks] 2. Appropriateness of your solutions [10 marks] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 15. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Problem Identification …………………………………………………………………………………………………… …………………………………………………………………………………………………… Justification……………………………………………………………………………………… …………………………………………………………………………………………………… Sketch Problem Identification …………………………………………………………………………………………………… ………………………………………………………………………………………… Justification……………………………………………………………………………………… …………………………………………………………………………………………………… Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 16. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Problem Identification …………………………………………………………………………………………………… ………………………………………………………………………………………… Justification……………………………………………………………………………………… …………………………………………………………………………………………………… Sketch Problem Identification …………………………………………………………………………………………………… ………………………………………………………………………………………… Justification……………………………………………………………………………………… …………………………………………………………………………………………………… Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 17. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Problem Identification …………………………………………………………………………………………………… ………………………………………………………………………………………… Justification……………………………………………………………………………………… …………………………………………………………………………………………………… Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 18. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Creativity II Question 5 [10 Marks] You have at your disposal the following five objects – 1 Cone, 3 Discs and 1 flexible Wire as given below. Imagine five interesting products made out of a combination of all five objects. You can scale the objects to any size or dimension. Represent your ideas with neat sketches, name them along with brief notes (if necessary) in the space provided Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 19. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Evaluation criteria: Originality of Ideas Sketch Name of the Product …………………………………………………………………………… Brief Note …………………………………………………………………………………………………. …………………………………………………………………………………………………… Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 20. Academy of Fashion and Design Email:info@afdindia.com Ph:08971296752 Beat the Competition Name of the Product ………………………………………………………………………………….. Brief Note ………………………………………………………………………………………………. …………………………………………………………………………………………………… Sketch Name of the Product ………………………………………………………………………………….. Brief Note ……………………………………………………………………………………………….…… ……………………………………………………………………………………………………. Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 21. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Name of the Product ………………………………………………………………………………….. Brief Note ……………………………………………………………………………………………….…… …………………………………………………………………………………………………… Sketch Name of the Product ………………………………………………………………………………….. Brief Note ……………………………………………………………………………………………….…… ……………………………………………………………………………………………………. Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 22. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Design Problem Solving Question 6 [25 Marks] Answer any one of the following questions A or B or C irrespective of the discipline you wish to pursue. [A] Problem Area: Product Design / Interaction Design In the world of the Visually Impaired (Fully Blind), there is a need to equip them with special products that will help them carry out their day to day activities with an ease. One such product is a pair of scissors, which can be used for cutting liquid pouches, cloth, paper, etc. Your task here is to Design a new pair of Scissors for the visually impaired. You can make use of new technologies (if needed). a. Identify at least five distinct factors essential for designing a pair of scissors for the blind. Write this briefly in the space provided. b. Generate at least three concepts through pencil sketches based on the factors identified above. Present these pencil sketches along with brief notes (if necessary) in the space provided. c. Synthesize your final concept and present this through drawing, showing the overall form and its construction details, mentioning the materials, in the space provided. Evaluation criteria: 1. Identification of distinct factors [5 marks] 2. Novelty of your alternate concepts [5 marks] 3. Appropriateness of your final solution [10 marks] 4. Quality of your presentation [5 marks] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 23. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Answer A Five distinct factors 1………………………………………………………………………………………………… ……………………………………………………………………………………………… 2………………………………………………………………………………………………… ……………………………………………………………………………………………… 3………………………………………………………………………………………………… ….…………………………………………………………………………………………… 4………………………………………………………………………………………………… …….………………………………………………………………………………………… 5………………………………………………………………………………………………… …….………………………………………………………………………………………… Three Concepts Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 24. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. Sketch Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 25. Academy of Fashion and Design Email:info@afdindia.com Ph:08971296752 Beat the Competition Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. c. Final concept Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 26. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… …………………………………………………………………………………………………… Material…………………………………………………………………………………………… ……............................................................................................................................................ [B] Problem Area: Communication Design Influenza-A (H1N1), also known as the Swine Flu virus is a new influenza virus causing illness in people. This virus is contagious and spreads rapidly. Your task here is to Design a new Symbol to capture the essence of this disease. You can make use of Text, Graphics or both. a. Identify at least five distinct factors essential for representing the disease. Write this briefly in the space provided. b. Generate at least three concepts through pencil sketches, taking into consideration the factors identified above. Make these pencil sketches along with brief notes (if necessary) in the space provided. c. Synthesize your final concept and present this through drawing. You may use colours, if necessary. d. Design a poster to create awareness about this disease among school children. You need to make use of your final symbol in the design of poster. Present this in the space provide the along with brief notes (if necessary). Evaluation criteria: 1. Identification of Distinct Factors [5 marks] 2. Novelty of your alternate concepts [5 marks] 3. Appropriateness of your final symbol [5 marks] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 27. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 4. Clarity of your final poster design [10 marks] Answer B Five distinct factors 1………………………………………………………………………………………………… ……………………………………………………………………………………………… 2………………………………………………………………………………………………… ……………………………………………………………………………………………… 3………………………………………………………………………………………………… ….…………………………………………………………………………………………… 4………………………………………………………………………………………………… …….………………………………………………………………………………………… 5………………………………………………………………………………………………… …….………………………………………………………………………………………… Three Concepts Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 28. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. Sketch Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. Sketch Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 29. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. c. Final Symbol Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 30. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. d. Poster Design Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 31. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Brief Note ………………………………………………………………………………………………..… ……………………………………………………………………………………………………. ................................................................................................................................. [C] Problem Area: Animation Design Drought is major problem faced by our country. This is going to effect our agricultural sector badly and would have a negative impact on our national economy. Create a comic strip of five key frames involving a Farmer, Politician and God with the use of text and images. a. Make at least three alternate sketches for each of the characters in the space provided. b. Represent your storyboard in five key frames in the space allotted. If necessary, you can make use of colours. Evaluation criteria: 1. Appropriate portrayal of the characters [10 marks] 2. Originality of your storyboard (text and images) [10 marks] 3. Quality of your presentation [5 marks] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 32. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Answer C a. Three alternate sketches Character 1.Farmer Character 2. Politician Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 33. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 Character 3. God b. Storyboard Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 34. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 b. Storyboard Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 35. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 b. Storyboard Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 36. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 [Rough Work] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 37. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 [Rough Work] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 38. Academy of Fashion and Design Beat the Competition Email:info@afdindia.com Ph:08971296752 [Rough Work] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 39. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 [Rough Work] Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 40. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 INSTRUCTIONS TO CANDIDATES: Read these instructions carefully. 1. ■Write your name, CEED Registration number and the Examination Centre in the space provided on the cover page of this answer book. ■Make sure that you sign in the space provided on the cover page. Get into premier design school in India and Abroad with AFD www.afdindia.com
  • 41. Academy of Fashion and Design Email:info@afdindia.com Beat the Competition Ph:08971296752 ■Entering your name or registration number anywhere else (other than in the space provided on the cover page) is strictly forbidden. ■No distinctive mark of any sort is to be put anywhere in the answer book. ■Violation of these instructions or adoption of malpractices in the examination hall will lead to disqualification. 2. Write your answers ONLY IN ENGLISH. 3. Write or draw your answers only in the space provided for each question. 4. Space for rough work has been provided at the end of this booklet. This should be used for ROUGH WORK ONLY. DO NOT DETACH any of these pages. 5. DO NOT REMOVE ANY SHEET from this answer book. 6. Before leaving the examination hall, submit this question-cum-answer paper to the invigilator. Get into premier design school in India and Abroad with AFD www.afdindia.com