4. BREA
www.breanet.com
North America is the principal source market for the global cruise
industry. However its share is steadily declining as the European
steadily expands. The Rest of the World, principally Asia and
South America, are emerging rapidly.
Region 1995 2000 2005 2006 2007 2008 2009 2010 2011
Million passengers
N. America 4.35 6.88 9.96 10.38 10.45 10.29 10.40 11.41 11.52
Europe 1.00 2.07 3.19 3.48 4.05 4.46 5.00 5.54 6.18
Sub-total 5.35 8.95 13.15 13.86 14.50 14.75 15.40 16.95 17.70
RoW 0.37 0.78 1.21 1.29 1.37 1.45 2.18 2.25 2.91
Total 5.72 9.73 14.36 15.15 15.87 16.20 17.58 19.20 20.61
% N America 76.0% 70.7% 69.4% 68.5% 65.8% 63.5% 59.2% 59.4% 55.9%
• Including Russia and Eastern European countries outside the EU-25 and EEA.
6. While the growth of bed-day capacity in the Caribbean has
lagged behind Europe since 2005, it still exceeded the growth
in other North American markets.
The Caribbean also remains the largest destination market.
Regions 2000 Share 2005 Share 2011 Share
Avg. Ann . Growth
2005-2011
Cariibean 21,510,142 39.9% 21,450,239 27.8% 36,293,418 33.7% 9.2%
Bahamas 3,200,346 5.9% 4,397,472 5.7% 6,510,300 6.0% 6.8%
Canada/New England 1,107,689 2.1% 1,174,160 1.5% 1,918,103 1.8% 8.5%
Bermuda 988,391 1.8% 1,329,274 1.7% 1,914,886 1.8% 6.3%
Alaska 4,197,332 7.8% 6,417,134 8.3% 6,652,200 6.2% 0.6%
Hawaii 857,930 1.6% 2,907,444 3.8% 2,193,986 2.0% -4.6%
Mexico West 2,680,934 5.0% 5,759,636 7.5% 3,514,152 3.3% -7.9%
Europe 10,021,757 18.6% 15,256,353 19.8% 30,467,166 28.3% 12.2%
All Other 9,298,296 17.3% 18,539,244 24.0% 18,166,167 16.9% 6.3%
Total 53,862,817 77,230,956 107,630,378 5.7%
Source: CLIA
7. Constrained by ships (supply),
not passengers (demand)
High levels of repeat clientele
demand different experiences
Major deployment factors are:
PASSENGER DEMAND
YIELDS
Opportunities for ports
are increasing worldwide
SATURATION OF TRADITIONAL PORTS AND
REGIONS
Controlled by a handful of US based
profitable operators…but it is no longer
a US passenger industry
Weather
LINES ARE EXTENDING INTO WINTER SAILINGS
Generally recession resistant by
CONTROLLING AND REDUCING COSTS
SHIFTING CAPACITY BETWEEN LONGER AND
SHORTER CRUISES
HAVE ROOM TO OFFER DISCOUNTING AND STAY
PROFITABLE