Date: Jan 28, 2010

1. Random Bits
When Preparing For
“Adapting For Small Screen”
January 28, 2010
Ada Yuen

2. Visual Clarity
Users expect that rotating orientation would switch between
the landscape/portrait modes, not different content. 
©2010 AddiThink 2

3. Navigation
Cannot go to next news quickly
Go to next news quickly. 
for casual browsing. 
©2010 AddiThink 3

4. Navigation
Does not tell users which news
Gray headings tell users which
they have already visited. Users
news they have already visited. 
reply on recall.  ©2010 AddiThink 4

5. Layout
Users need to know what the numbers mean, but
the description is not prominent. 
©2010 AddiThink 5

6. Layout
Put Facebook and Twitter functions on top because
they are probably more useful than the version
number, service terms and user guide. 
©2010 AddiThink 6

7. Content
English is used in Chinese app.
Inconsistency weakens credibility. 
©2010 AddiThink 7

8. Content
News headings does not Use “...” to indicate that some
look right.  text is omitted intentionally. 
©2010 AddiThink 8

9. Content
Should be “ ”, instead of
“ .” 
©2010 AddiThink 9

10. Content
How good is “4”? How good is “2.6”?
5-point scale? 10-point scale?  What is the scale? 
©2010 AddiThink 10

11. Content
How much do users need to pay? What
is the difference between the prices? 
©2010 AddiThink 11

12. Content
What is “All Data”? Users cannot determine
if they should clear it. 
©2010 AddiThink 12

13. Functionality
Does not pre-fill book information
in email to save time. 
©2010 AddiThink 13

14. Form Design
What are “TICKET TYPE” and “IPHONE_ATR_ADULT_3D_P02...”?
Number of ticket? But, the app knows what seats are selected. 
©2010 AddiThink 14

15. Form Design
Users do not know the current font size. To see bigger
text, should they select “Big” or “Medium”? 
©2010 AddiThink 15

16. Content Structure
Themes on TED.com are ambiguous. E.g., what is “Power of
Cities”? iPhone app re-uses the ambiguous themes. 
©2010 AddiThink 16