www.Addimon.com is an online jewellery retail brand that specializes in diamonds and solitaires at a very unique price range and offers unmatched choices to customers in the category. We offer the best deals in IGI/GIA certified loose diamonds. The unique pricing strategy adopted us distinguishes ourselves from the rest of the players in the market. Our prices are 5-15% lower than other online stores and up to 40% lower than offline stores, with product range starting from Rs. 3000. Besides, we also provide made to order services within a selected budget range. We have been featured in various mainline media like ET, Hindu, TOI, Indian Express , Financial chronicle etc. Best offers on diamond Jewellery. Certified by international gemological laboratory and hallmarked gold. All at reasonable prices at www.addimon.com .

1. % Share 2011-12
14
Diamond
38
Gold jewellery
54
Colored Gemstones
Rough diamonds
Source: FICCI Report
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3. USA 12%
Hongkong 25%
100%
80%
36%
60%
15%
40%
21%
20%
29%
23%
19%
32%
21%
28%
31%
2005-06
2006-07
UAE 44%
20%
47%
22%
0%
2009-10
UAE
Hongkong
25%
20%
Others
US
11%
2010-11
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5. 
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SWOT Analysis
Market Overview- Domestic
Market Overview- Export
Market Overview- Luxury
Value Chain Analysis
Demographic clusters in India
Factors Impacting G&J industry
Porter’s Five forces in jewellery industry
Key demand drivers
Government regulations and support
Budget 2012-13 Impact
Key Players
Future Outlook
Recent News and its implications
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6. An Overview
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10. 
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Asia is second fastest growing region in Asia
Pacific for luxury products
The Indian market is expected to grow at the rate
of 25% for the next 5 years
Apparel , Jewellery and personal care are the
biggest sells in luxury market
Indian luxury market worth USD 4.9 Bn but still
forms only 2% of global share – hence huge scope
for expansion
There are 109,000 millionaires in the country and
16000 more are getting added every year. So the
consumer base for luxury products is increasing at
a fast pace
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11. 
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SWOT Analysis
Market Overview- Domestic
Market Overview- Export
Market Overview- Luxury
Market Overview – Online Retailing
Value Chain Analysis
Demographic clusters in India
Factors Impacting G&J industry
Porter’s Five forces in jewellery industry
Key demand drivers
Government regulations and support
Budget 2012-13 Impact
Key Players
Future Outlook
Recent News and its implications
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12. Top 10 COUNTRIES WITH HIGHEST NUMBER OF INTERNET USERS – JUNE
30, 2012
Source: http://www.internetworldstats.com/top20.htm
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Store

14. In 2011 The online jewellery sale was
approximately 13 % ($4 billion) of the total
jewellery sale ($30 billion)
6PM.com (3.4 million visitors)
Zale Corp. (2.3 million)
Kay Jewelers (2.2 million)
BradfordExchange.com (1.9
million)
RedEnvelope.com (1.7
million).
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Store