Exec MBA in Product Management & Strategic Marketing.

1. in Product Management &
Product Marketing (ICPM)
Fast track your career in Product Management
& Product Marketing
Product Design & Product Product Leadership &
Management Innovation Operations Marketing Soft Skills

2. The AIPMM advantage ICPM
Relevant Management
As the world’s largest professional
association of product managers, professional networking opportunities
Program for Product
brand managers, product marketing that help you stay abreast of the Professionals
managers, and professionals from requisite tools. In addition, AIPMM’s
CPM® and CPMM® programs allow With the sole focus to assist working
only organization that represents you to demonstrate your level of professionals transition and transform
you through the product life-cycle, expertise and operate at peak from technical and functional roles
across any industry. IAIPM offers performance levels. to business leadership roles, ICPM is
It aims to accelerate the journey in
Product Management and Product
Several Fortune 500 companies Marketing that is accepted by industry
and endorsed by AIPMM, USA.
The integrated curriculum is delivered
by best-in-class global practitioners
and faculty. ICPM’s experiential
learning will be made actionable
1800+* MNCs have already started through real-world projects, Harvard
building Product Management functions case study-led discussions, and
interaction with industry executives.
in India
72% Project Managers and 66% Business
Analysts see Product Management as the
next career path
Program focusing
14.6% more
on Productizing
salary++ Innovation
2
++
NASSCOM Product Conclave

3. We usually talk about product
management in the context
 Experiential Learning. Learn and apply best practices of creating,
of high-tech but coming from an
validating, managing, and launching product innovation from real-world
automotive industry I was thrilled to
practitioners
experience the program and realize
 Industry Connect. Engage and network during and after the program
how the productizing process can be
with the most sought-after product management alumni community,
truly applied to my role in the company.
senior executives, and venture capitalists
With actionable learnings delivered by
 Global Recognition. Be part of a global network of recognized and
senior industry executives, I strongly
industry-accepted Product Management and Product Marketing
recommend the program to anybody
who is serious about accelerating their
 Leadership skills. Special focus on soft skills (e.g., cross culture
career path from PM to CEO.
3
)
Nitin Shotri, Mahindra & Mahindra

4. Delivery ICPM course
timelines modules
Month 1 Product Management
7 online sessions on Wed  PM 102: Customer Connect &
(6.45-9.45 pm) + Sun (10-1 pm) Market Research Techniques
 PM 103: Competitive Strategy &
Month 2 Win/Loss Analysis
8 online sessions on Wed
Ideal
 PM 104: Target Market Sizing
(6.45-9.45 pm) + Sun (10-1 pm) & Segmentation
attendee Month 3
 PM 105: Business Model & Plan
 PM 106: Project Life Cycle
8 online sessions on Wed Management (Lean Agile)
(6.45-9.45 pm) + Sun (10-1 pm)  PM 107: Customer Life Cycle
Management
 Program Managers, Project
Month 4
Managers
6 days Campus Immersion
Product Design and Innovation
 Engineering Leaders (Dev/BA Week
QA/UX)  PI 201: Usability & User-Experience
 Architects & Technologists 5 themes, 23 courses, Design
 PI 202: Usability Audit
 Product Managers, Product 6 credit hours/course  PI 203: Corporate & Product
Marketing Managers, Solutions Total 120 + contact hours Strategy
Managers
 Pre/Post-Sales, Tech Support, BD
Our personalized learning Product Operations
experience includes
Those with a minimum of 3 years  PO 101: Finance & Accounting for
getting online access to:
of work experience, ideally in Product Professionals
product or services companies,  Discussion forums  PO 102: Requirements
and a strong desire to become a  Case studies Management & Road-mapping
leader in product management,  Reference reading material  PO 103: Personas & User Stories
are welcome to apply for this  Real-time interactive learning  PO 104: Product Portfolio Analysis
course. exprerience  PO 105: Continuous Improvement
4

5. Faculty
PRODUCT MARKETING
 PM 301: Strategic Pricing &
Monetization Models
 PM 302: Solution Management
 PM 303: Channel Development P. Shah David Fradin Rishikesha T. Krishnan
 PM 304: Marketing & Launch Product Innovation Product Management/ Professor of
Planning–Social Media &Online Associations: Purdue, Marketing Consultant Corporate
Marketing McAfee, IBM and Mentor at Digital Strategy, IIMB
 PM 305: Sales Funnel Analysis Enterprise
Leadership & Soft Skills
 LS 201: Career Path Planning in
Product Companies

Bob Tesh Rahul Abhyankar S. Deshpande
 LS 203: Building Executive Presence Product Marketing Vice President of Usability & Interface
– Impactful Communication & Associations: netIQ, Product Management at Design Associations:
Presentation Skills Sirius, Symantec McAfee Inc NID, Symantec
 LS 204: Cross-Culture Communication

from AIPMM

Manager (CPMM) Ewei Chen Vishy P. Rajshekhar
from AIPMM (optional) Strategic User Exerience, Leadership & Executive PMI-ACP Agile,
 Agile Associations: BSkyB, Coach Associations: Project Management
(PMI-ACP) (optional) Kingston University ITC, Motorola Associations: Deloitte, IBM
5

6. Application Testimonials
1 Submit filled application
form to:
applyICPM@adaptivemarketing.in
With my technical background I
was a bit skeptical initially about
When I planned to transition to
a business management role I
signing up for this program — now I looked at MBA as an option but it was
Download Application Form
feel like I have an MBA after attending
click here the program! Thanks to Adaptive I came across Adaptive Marketing
Marketing, I managed my transition as I looked for some professional
2
from being an Architect to a Product corporate training. This has been an
Timelines
Manager in my organization. wonderful experience with excellent
Last date to apply: 24 Oct, 2012
training. I’d recommend to anybody
Ongoing Interview & Counselling: Rahul D. Sadafule,
who looks at Product Management as
8 Oct - 25 Oct, 2012 NXP Technologies
a career path.
Program orientation:
To connect to cross industry alumni
31 October, 2012 network and read their views visit Vineeth Kumar, Project Manager,
Program starts: 18 November, 2012 http://adaptivemarketing.in/customers McAfee
3 To download the
Program Calendar
A sample of our past participant’s organizations
click here
Fee
ICPM Fees: 2.5 lakhs + service tax.
Program pre-approved for HDFC
Education Loan.
The fee is inclusive of all academic
charges, examinations, reference &
study materials. The fee does not cover
travel costs.
Maximum 30 participants in each batch.
6

7. Industry connect
 Participants will have one on-one
interaction with industry executives
Work, Interact, Engage
during the program and the
campus immersion sessions; as well
through live case
as through networking sessions post
the program studies with senior
 Participants will have an opportunity
to interact with reputed venture executives of the
capitalists during the business plan
presentations Product Industry Council
7

8. CLASSROOMS ACROSS INDIA
Eduspire
Bangalore M G Road
Ulsoor EduSpire Services Pvt. Ltd. was incorporated in 2005 with an objective of
Whitefield contributing to the betterment of the lives it would touch by imparting good
Vittal Mallya Road quality education. In line with its mission, the motto of the Company is
Malleshwaram “Inspire to Aspire”.
The young, dynamic and vibrant staff coupled with experienced Managers
Chennai Radhakrishna Salai
and Directors provide a balanced learning atmosphere which is interactive,
Guindy
supportive and achievement oriented.
Hyderabad Banjara Hills
Hi-Tech City
Begumpet Classroom Pictures
Mumbai Andheri (East)
Andheri(west) Link Road
Bandra Kurla Complex 1
Bandra Kurla Complex 2
Churchgate
Santacruz
Thane
Vashi
Fort
Pune Connaght Place
Hadapsar
Nagpur Wardha Road
New Delhi Jasola
Nehru Place
Saket
Gurgaon Golf Course Road
DLF Cyber City
Mehrauli-Gurgaon Road
Kolkata Minto Park
Salt Lake – Sector V Presence in 9 Cities and 29 Locations.
Classrooms may be started at international locations as per requirements and viability
Ahmedabad

9. adaptivePM http://linkd.in/adaptiveGroup www.adaptivemarketing.in
The Adaptive edge
Headquarted in Silicon Valley, Adaptive
Marketing is a global academy focused
on Product Management & Product
Marketing with practice areas in User
Experience Design and Agile. With
India operations, we have worked with
the best-in-class product companies to
help transform their talent into global
business leaders.
Adaptive Productizing
ProcessTM
A Practice, Process, and Performance
oriented approach to productizing,
managing, and marketing products and
services predictably.
III Floor, AMBER, #132, 15th Main, IV Block, Koramangala Adaptive Marketing Solutions Inc.
Bangalore 560 035, Karnataka, India 11 Loyola Ter, San Francisco, CA 94117
P: +91 9886301161, E: info@adaptivemarketing.in P: +1-713-568-8154, E: engage-us@adaptivemarketing.in