This document discusses several marketing campaigns using social media platforms like Facebook in India. It describes Esprit's campaign asking Indian couples to submit photos for a contest to win a trip to California. It also mentions the Tourism Ministry opening an "Incredible India" Facebook page and a Nissan campaign combining Bollywood with Facebook. Finally, it outlines Pepsi India's campaign organizing a T20 Football championship to shift focus from cricket to football among 64 Indian teams.

1. International University of Japan
Pawan S. R.
Marketing Strategy Class
Professor: Adam Acar

6. Titled ” It Takes Two”, this Facebook campaign is aimed at asking Indian couples to submit a picture of them
which reflects their “style sensibility” (whatever that means!) on Esprit’s India Facebook page . Esprit would
then adjudge the couple with the best picture, and award them a free trip to California along with free Esprit
apparel and goodies!
Though the campaign till now has only 252 fans and there does not seem to be too much of activity around it,
at least on Facebook ( I mean couples are not yet feverishly rummaging their digital archives and sending in
their best moments for Esprit to mull over) it is interesting to see the “Facebook-isation” of Indian brands.

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8. East Meets West in Nissan Social Media-Bollywood Film.
India campaign combines Bollywood with Facebook in bid to
own both spaces

11. Harping on the growing trend of social media marketing,
Tourism Ministry has decided to open an Incredible India page
on the Facebook as part of an aggressive campaign showcasing
Indian destinations.

12. Cricket is a religion in our country but then there are football-loving crazies out
there too. Keeping them in mind, keeping the future in mind Pepsi India is trying to
change the rules of the game. It is shifting gears from cricket to football. And to
make this a bold message it is organizing a T20 Football championship among 64
teams from across India. The T20 Football will be an action packed game for 20
minutes among 7 young players in a one large cage. The final winning team would be
coached by an international football star, which will then play the grand finale
against the Indian cricket stars.