This is a brief summary of an MBA class that we hold about "Innovation Principles". This class was highly interactive and we worked mostly our intuition, questening a lot and provoking our mental models.

1. INNOV
O
ATION
PRINCIPLES
2nd part
ideas

2. Anderson Penha
A d P h André Coutinho
A d éC i h Daniel Egger
D i lE Marcelo Fernandes
M l F d
@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050

5. idea

6. What i
Wh t is an
idea?
id ?

8. everthing
thi
you known, wear,
eat, like, follow,
eat like follow use
was once anidea

9. insights
i i ht ideas
id things
thi
= = =
possibility
whatever something
to create

10. insights ideas things

11. Act
Inspirations Exploration Production &
experimentation
Exploit
Inspiração
Inspiração
Conceituation
C it ti
FREE Integration
Think Creation Extrapolation
Create
Inspiração
Prototyping

12. creation
0 1
chaos order
(fonte: Jason Theodor)

13. I
reality world of ideas and things
( j
(subjective or
“individual”)
(Realität)
perception
cognition Group Social
conscious understand, concepts, memori we
es, appearance, introspection
insights
Reality
subconscious (objective or “social”
imagination, fantasy, you
dream, intuition, attention (Wirklichkeit)
affects, emotions

14. Breakthrough Substantial
EU
reality perception
(subjective or
“individual”)
individual ) cognition
(Realität)
understand, concepts, memori
es, appearance, introspection
Incremental
conscious
insights
imagination, fantasy, you

15. How would you classify:
facebook, twitter and i-phone?
Some say incremental some
breakthrough?

16. Perhaps only a “social wave”
social
can be seen as breakthrough,
and companies and products
“ride and influence it” by
ride it
adding incremental an
substantial value.
b i l l

17. creation extrapolation
Inspiração
prototyping

18. Why create ideas?

19. What do we need
to create ideas?

22. symbols
y
rituals
myths
+
paradigm
paradoxes
parado es
+
circumstances
contexts
t t

23. rituals

25. the act of...

26. CREATION extrapolation
Inspiração
prototyping

27. Creative
space

29. All innovative companies
have space for creativity myth
(cool).
We have space for
creativity.
symbol
b l
Nobody uses our creative
space.
ritual

30. 10%
the
the
myth

32. individual
collective

34. sociometry
y

35. how?

36. EXPANSIVE
(quantity)
INTENSIVE
(quality)

37. oriented
(outside > inside)
spontaneous
(inside > outside)

38. let`s create

40. creation EXTRAPOLATION
Inspiração
prototyping

41. limits

43. p
premises

44. example:
We have to change
the traffic in São
Paulo!

45. quality of life
city rhythm
status
flooding

46. KALI

47. SHIVA

48. 1 2 Desconstruir
3
free ideation deconstruct reconstruct
exploration
extrapolation

49. ideas
premises
ideas

50. complexity
simplicity

52. creation extrapolation
Inspiração
PROTOTYPING

53. “Language is convincing
Seeing is believing
S i i b li i
Touching is reality”
(Alan Kay)
www.symnetics.com.br . .

54. Prototyping is the creation of something incomplete
and simple. It is whatever thing that allows the
individuals to
to...
• see
• feel
• understand
• explore
• reflect
• recreate

56. Anderson Penha
A d P h André Coutinho
A d éC i h Daniel Egger
D i lE Marcelo Fernandes
M l F d
@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050