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Hmt watch
1.
2.
BRANDS
3.
4.
5.
6.
7.
8.
Brand Value… MEANS
OF IDENTIFICATION PROMISE RISK REDUCTION IMAGE DRIVER CONVENIENCE
9.
10.
11.
12.
Brand Equity Concept
& Its Importance
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
CBBE Consumer Based
Brand Equity
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
CBBE for Amazon
Books, Music & Videos BRAND AWARENESS Conv., Variety, Low Prices For Every Internet User BRAND KNOWLEDGE Good Value / Credibility Smart Shopper BRAND ATTITUDE Loyalty, Community, Engagement BRAND RELATION
35.
Declining Brands
36.
Defying Newton
37.
38.
Top 10 Reasons
for Declining of Brands
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
Revitalising the Brand
51.
52.
Ways to Revitalise
53.
54.
55.
56.
57.
58.
59.
60.
61.
What if nothing
works?
62.
63.
64.
Brand Extensions Why?
When? How?
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
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