Sales & Marketing Automation software for educational instititutes

1. Worlds first analytical & data driven
student acquisition platform
HowExtraaEdge platform drives LEADS toENROLLMENTS

2. Abhishek Ballabh – Co-Founder
Ex MindTickle (Accel, NEA backed – Series A), Ex
HSBC, SLP Fellow, 7 years exp in
Enterprise Product Engg. & Management, Sales, Big
Data Analytics & Ops
Sushil Mundada - Co-Founder
Ex HSBC-GLT ( Lead BA & Architect – Global CRM) , SLP
Fellow, 11 years of exp in Cloud CRM, Enterprise Prod
Management & Customer Success
Founding Team
Investor Team
Ritesh Dwivedy
(CEO – Justeat.in | Petoo.in)
Anup Pani
(Principal Engineer – Nesuite Inc.)
Accelerator Programs

3. QUALIFY LEADSGENERATE LEADS PERSUADE LEADS
Student Acquisition platform
MEASURE – Enrollments & Performance

4. Some of our happy customers
INSTITUTES & UNIVERSITY

5. Some of our happy customers
VOCATIONAL & TRAINING

6. Some of our happy customers
COACHING

7. 1.INCREASING LEAD VOLUME:
Lead Capture
QUALIFY LEADS

8. PPCAds College Webinar & Seminars
Phone & SMS leadcapture
WebsiteFacebookAds
LandingPages API & WebForms WebChat
VIA
ExtraaEdge
IN
All Leads integrated to ExtraaEdge
Offline Leads
(Events, walk-ins,print
media, hoardings)
Third-party Integration
(Shiksha, Just Dial)

9. Auto communication : E-mailers & SMS

10. Benefits: Increase Lead Volume
Benefits
Built for marketing-ledbusinesses
Helps you Convert more Visitors to Leads
Integrates with Google Adwords
Integrates with Facebook Ads
Integrates with website
Integrates with web chat
Captures leads directly from college seminars
Inbound Lead Capture
ExtraaEdge
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

11. Using beautiful &
customised landing
pages

12. Mobile friendly
responsive landing
pages

13. Center/Branch 1
ExtraaEdge
Automated Lead Distribution from Headquarters to Different Centers
And Distributing them to VariousCenters
Power you multi-center business & call centres today
Center/Branch 2 Center/Branch 3 Center/Branch 4

14. 2. LEAD TO CUSTOMER CONVERSION:
b) Lead Nurturing Tools
PERSUADE LEADS

15. And Using Intelligent Lead Insights
Email
Opens
Email
Clicks
Time Spent on
Website
Application Brochure
/ Scholarships
Applications etc
DownloadedCommunication
made by
students to the
counselors
Entrance Test
Fees Paid
Campaigns
Completed
Communication
made by
counselors to
the students

16. Know who the prospect students are
PROSPECT STUDENTS
SOCIAL IDENTITY & WHO THEY ARE
RICHER LEAD DATA SETS FOR NURTURING

17. 4. IMPROVE SALES EFFICIENCY
Sales Prioritization
IMPROVE BUSINESS
RESULTS

18. Inquiry / Walk-in Followup Counselling Interview Admission
Aid in Lead Movement between Stages
The percentage indicates how engaged the student leads are in differentstages
Benefits ExtraaEdge
Monitor your sales pipeline as leads move through different stages Yes
Understand which lead stages have the most engaged leads Yes
Automate engagement tasks to move leads from one stage to another Yes

19. Improve Sales Efficiency
Benefits ExtraaEdge
Contact management Yes
Advanced Lead Intelligence Yes
Unified view of all interactions (walk-ins, counselling calls, emails, etc.) Yes
Advanced sales intelligence, including course pages viewed, admission-
fees breakup downloaded, etc.
Yes
Assign tasks, add notes, alerts etc. Yes
Lead capture alerts to counsellors via email to speed up initial contact Yes
Helps counsellors prioritize and deprioritize leads based on their lead
score and engagement
Yes

20. 1.Incoming & Outgoing Call
Integration:
Automation of centres & institute telephone calling
CALL INTEGRATION

21. Click to call & logging: Inbuild Auto Calling

22. Flow: Click to Call - Outgoing Call to prospects
Upload Customer
Data
ExtraaEdge Panel
1
Agent Clicks on Click-to-
dial button at ExtraaEdge2
Telephone Server
generates two calls.
One to Agent and one
to customer
Prospect Student
Counselor
4 4
3
Real Time
Reporting of Call
Details & Recording

23. Flow post call landing and pre IVR fetch
Prospect
students
Calls at institute
Single Number
1
Customer
Calling Server
Checks whether
customer is new or
existing. For existing
customer, name is
returned
New customer
Flow
Existing
customer Flow
2
3
a
b
Flow: Incoming Call from prospects

24. Flow: Incoming Call from existing prospects
a
As it is existing student, so
system will fetch data and
forward call to the last
agent, student had a talk
with
Counselor
Real Time Reporting
In case of an existing customer, his
name and information about last
centre he called, are retrieved from
ExtraaEdge
1.A personalized message is played
to caller asking him to connect the
last centre he visited or if he wants
to talk to agent (Main Centre) and
accordingly call will be routed to
desired centre.
2.Post call logs would be updated

25. Flow: Incoming Call from new prospects
b
New Customer Call Flow
Centre Manager
1
Centre Manager
2
Counselor 2
Counselor 1
Single Nmber
Branches
Call Center Agent dials
*1201 to connect to
another centre
Main Centre Agent dials
*1201 to connect to
another branch
3
3
4
4

26. 1.MOBILE PRESENCE HELPS
COUNSELORS MANAGE DAILY LEAD
FUNNEL EFFICIENTLY :
Lead Capture & Management
MOBILE ACCESS FOR
AGILITY

27. Dashboards | Quick Access | Lead Priority

28. Easy Filtering | Reminders | Communication

29. 3. LEAD TO STUDENT CONVERSION:
a) Prompt Response
PERSUADE LEADS

30. By sending automated
email and SMS
responses
1. Personalize emails based on
prospect student funnel & status.
2. Engage with prospective students,
and get more information from
them using auto-responders

31. Speed Up The Follow-Up Process
Benefits ExtraaEdge
Send follow up auto-responders on lead capture Yes
Automatically assign specific student leads to counsellors Yes
Send counsellors notification emails instantly on lead capture Yes
Automatically assign specific student leads based on priority Yes
Use tools to keep students engaged till the counsellor calls Yes

32. 4. MARKETING AND SALESANALYTICSMEASURE RESULTS

33. Complete FUNNEL at your fingertips

34. What counselors are doing TODAY

35. ROI - Lead flows across my sources

36. Are my counselors & Institute doing well ?

37. By Sales Prioritization
Hot leads
(High leadscore)
Warm leads
(Mid leadscore)
Cold Leads
(Low leadscore)
WebsiteVisit
+30
EmailOpened
+20
Unsubscribed
-20
Attendedwebinar
+30
Lead Scoring based on various activities, helps counsellors prioritize their leads

38. Analyse Marketing and Sales ROI
Benefits ExtraaEdge
Helps you identify the best lead sources Yes
Helps you identify the best marketing campaigns Yes
Helps you identify the best lead location (for online and offline leads) Yes
Helps you analyze individual counsellor performance Yes

39. Available Insights
Benefits ExtraaEdge
Web Analytics (course pages viewed, fee structure downloaded) Yes
Keyword Analytics (keywords used by prospective students to land on
your website)
Yes
Lead Source Reports (which sources are most profitable) Yes
Landing Page Analytics (campaign analysis) Yes
Advanced Email Analytics Yes
Engagement Index of your Leads Yes

40. 2. HIGHLY TARGETED VIA SOCIAL
ENGAGEMENT
GENERATE LEADS

41. Choose a beautiful Template e.g Video
contest, image quiz, essay etc.
App LIVE on
Institute FB Page
Lead gets captured with
email/mobile etc.
Promote your App on FB as ADS
e.g. target on location,
demographics, interests,
behaviour etc.
Add your Digital
Marketing Content
Apps placed on
News Feed of
targeted audience
Prospect CLICKS &
completes the campaign
engagement
ExtraaEdge - Communication
starts & behavior tracked
Lead Generation – via Social FB Apps
Publish you App
on FB Page
Institutes create Social Campaign
e.g. Scholarships Contest, Portfolio Submission,
Referral Award Schemes etc
DESIGN SOCIAL APP CAMPAIGNS IN MINUTES
TARGET APP CAMPAIGNS FOR BETTER CONVERSIONS
START
HERE
END
HERE

42. Lead Generation - Why Social App ?
DESIGN & CONTEXT
AWARD & INCENTIVE
ENGAGEMENT & GAMIFICATION

43. 2. HIGHLY TARGETED VIAALUMNI &
STUDENT REFERAL PROGRAMS
GENERATE LEADS

44. Existing students & Alumni
Lead Generation
Institute
LEVERAGE ALUMNI AS SOURCE OF LEAD GENERATION
ALUMNI SHARE INTO THEIR TRUSTED NETWORKS
Brand Building
Lead Generation – via alums & students

45. Lead Generation – Why Referral App ?
BRAND RECALL
APT COMMUNICATION
REFERRALS VIA NETWORK

46. Copyright 2015 © ExtraaEdge46
Contact Us
Sushil Mundada
sushilm@theextraaedge.com
+91 9850811825
Abhishek Ballabh
aballabh@theextraaedge.com
+91 9096073241
Copyright © ExtraAEdge.com
Increase & Manage your admissions
today with ExtraaEdge