The document discusses the importance of product design. It states that design is one of the top 20 professions that will survive in the new economy. Good design means innovation by understanding user needs, ensuring functionality, considering human factors, and developing a memorable product personality. The document outlines attributes of designers like creativity and understanding manufacturing constraints. It also describes how design thinking can help improve products, cut costs, and sell products differently through strategies like new packaging, graphics, and point-of-purchase displays.

1. Design now
A Balasubramaniam
at
APEEJAY STYA UNIVERSITY April 2013

2. Design is one of the top 20 professions
that will survive in the new economy
order.
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3. Design
• Good products are the basis of a good
business.
• Good product design is relevant to
companies of any size and in any
business.
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4. Design
Design can be applied to any company
which has achieved strength in
manufacturing, engineering or
marketing.
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5. Design
• Creativity is essential to any business.
• Design is another term for creativity at
work.
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6. What is good product design?
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7. Good Product Design means
Innovation
By seeing a product from the point of
view of the user, rather than the
viewpoint of the manufacturer, may be
a source of product innovation.
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8. Good Product Design means
Innovation
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9. Good Product Design means
Innovation
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10. Good Product Design means
Function
The idea “ Form follows Function” is
basic to industrial design. This not only
means that design must fulfil the given
function of the product , it is also a
continuous interpretation of what
function is about, of setting new
functional demands and meeting them.
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11. Good Product Design means
Function
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12. Good Product Design means
Function
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13. Good Product Design means
Human Factors
Human factors or ergonomics is the
science of adapting products to
match the human body and mind.
Getting human factors right is an
essential part of getting the design of
a product right.
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14. Good Product Design means
Human Factors
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15. Good Product Design means
Human Factors
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16. Good Product Design means
Human Factors
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17. Good Product Design means
Product Personality
Awell-defined, memorable product
personality is part of the design.
Yet , good looks cannot make a poor
product into a good one. Aesthetics
of a product combined with
excellence of materials, function, and
manufacturing actually contribute to a
product’s personality.
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18. Good Product Design means
Product Personality
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19. Attributes of a designer
Creative thinking.
Excellent understanding of a problem
from the users’ point of view.
Understanding manufacturing constraints.
Good sense of aesthetics.
Ability to work in a team.
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20. Areas of work for a designer
Functional improvement.
Form and aesthetics.
Ergonomics and User comforts.
Rationalisation of manufacturing
processes.
Reduction of parts, assembly and costs.
Packaging and presentation.
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21. Designers vs Engineers
Designers and engineers are both
concerned with planning,
development and production of
products.
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22. Designers vs Engineers
Designers deal with concepts,
human factors, appearance and
performance.
Engineers deal with details,
functional performance and
production.
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23. The Difference!
Designers work with “thing-to-people”
relationships.
Engineers deal with “thing-to-thing”
relationships.
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24. Design Thinking
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25. Build Product Personality
• Eveready
changes design
to:
• improve the
product
• refresh market
• upgrade to new
materials
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26. Build Product Personality
NEHHDC
changes design
to:
• Build new range
• Reflect Naga
personality
• Capture new
markets
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27. Improve Functionality
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28. Make them sustainable
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29. Explore new materials
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30. Make Small improvements
• HERO decides to
upgrade engine:
• to improve the
product
• to upgrade to new
technology
• to give the product a
distinction
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32. Cut production costs
• Everon changes the
model to:
• improve the product
• cut component costs
• reduce inventory
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33. Cut Packaging Costs
• JEW cut costs
phenomenally by:
• redesigning the fan
canopy and
reducing packaging
cost
• transportation costs
were also brought
down, resulting in
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34. Change colours
• A new colour
scheme for an old
product :
• is the easiest
method of refreshing
the product line
• it stylises an existing
product.
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35. New colour schemes for JEW

36. Introduce Graphics
Product graphics help
in :
• product
differentiation
• and creating a new
image.
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37. Package Differently
• Design helps reposition a product
• through new ecofriendly materials for
packaging
• create an identity as
a globally
responsible
company.
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38. Sell differently
Point-of-purchase:
• helps make your
product more
distinct.
• helps brand re-call.
• solves retailing
issues.
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39. Sell More
When you want to sell more:
• get a range designed, instead of one.
• package a slow-moving product with another
• increase perceived value through design
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40. Design Thinking helps
in cutting costs,
in reducing inventory,
in improving the product, aesthetically,
technically, functionally and
in packaging it better,
in retailing it better.
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41. "Simplicity is the ultimatesophistication."
Leonardo Da Vinci
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42. Apple iMac
Dell XPS
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43. bala@januarydesign.com
designdesh.wordpress.com
http://januarydesign.com
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44. Thank you!
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