23. After the study from UX Designer…
NEW USERs - Laziness
are turned away by Registering Process
RETURN USERs – Bad Memory
usually forget the signed-up email or password
- 45% of users apparently had multiple registrations
24. After the study from UX Designer…
NEW USERs - Laziness
are turned away by Registering Process
RETURN USERs – Bad Memory
usually forget the signed-up email or password
-45% of users apparently had multiple registrations
25. For a Retailer with $25 billion in Sales,
Even Small Portions Signify Huge Lost Profits
26. “Registering wasn't required to checkout,
but was optional and might be helpful if you returned.”
Therefore,
“Register” button was replaced by ”Continue”
27. 45% Sales Increased
$15 M in the first month
$300 M in the first year
In the end of Amazon’s story…
28. UX Facts & Stats
It keeps your users.
68% 85% 44% 62%
Of users LEAVE because of
poor design of UX.
29. 68% 85% 44% 62%
Of users can be testing
with 5 users.
UX Facts & Stats
It’ not that hard.
30. 85% 44% 62%
Of online shoppers will TELL friends
about bad experience online.
68%
UX Facts & Stats
It’s influential.
31. 85% 44% 62%
Of customers base future
purchases on PAST experiences.
68%
UX Facts & Stats
It’s promising.
32. Sounds great.
But how to know my
returns?
Sounds important.
But how to know my returns?
Can it be measured?
33. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20
34. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20
+15+16+2+3
35. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
+15*0.4+16*0.5
+2*0.9+3*0.8
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20
36. Calculating ROI on UX
METRICS-USING
WEIGH-UP
EXAMINATION
COMPUTATION
18.20
Industry? Product Life-Cycle?
Sales↑ Productivity↑
Training Costs↓ Maintenance↓
Weighted amount against Cost
The avg. cost of UX consultant:
$18.20