According to Forrester, big company chief marketing officers and chief information officers are collaborating in ways no one could have imagined just a few years ago. And the results are impressive.

1. Presented by Xerox
Forcing Factors Driving
CIO/CMO Collaboration
Increasing Speed and Customer Focus

2. A recent report by Forrester* found that CMO’s
and CIO’s are working together like never before
to help their organization stay agile and focused.
According to Forrester*, big company chief
marketing officers and chief information
officers are collaborating in ways no one could
have imagined just a few years ago. And the
results are impressive. In a recent report,
Forrester cited highly productive teamwork
taking place at Dell, Alcon, and GE Oil & Gas.
*Forrester Research Inc., “Quick Take: Three Ways That the Right CMO-CIO Partnership Can Pack a Powerful Punch.” by Sheryl Pattek with David M. Cooperstein and Alexandra Hayes, November 2013.

3. Goals to accelerate business
include:
 Keeping pace with (or staying
ahead) of faster-moving
customers
 Establishing trust with
coworkers and customers
faster
 Increasing the pace of
innovation

4. So what forcing factors are driving
CIO’s and CMO’s together?

5. Digital Changes the Game
The use of dynamic data
to create “experiences
that, online or offline,
are digital at their
core” is part of the
new reality

6. Traditional department
boundaries no longer apply
CIO’s must become more “business-minded” and
CMO’s more “technology smart”

7. CIO’s must lead a strong
business technology agenda
One of the more striking findings is
that information technology is no
longer enough. Now business
technology must be the focus to
deliver higher-level support to
employees and customers.

8. Are your CIO and CMO partnering?
Maybe it’s time they went to lunch…

9. For more valuable insights,
visit GetOptimistic.com
Presented by Xerox

10. For more valuable insights,
visit GetOptimistic.com
Presented by Xerox