A presentation I gave at the HRM Singapore "Recruit and Retain Congress 2008." The topic was on the use of social networks in recruiting.

1. You Don’t Recruit Them,
They Recruit You
Leveraging Social Networks to
Increase Your Recruiting Capabilities
William Chin
Senior Staffing Manager
Qualcomm
William Chin - Recruit and Retain Conference 1

2. Agenda
Current Methods and Where They Fail
What is Social Networking
Leveraging the Social Network
William Chin - Recruit and Retain Conference 2

3. Current Climate
Business Impact
• Resetting strategy and direction
• Restructuring and consolidation
Economic • Hiring freeze and layoff
Downturn
Low Internal Factors
External Factors
Consumer • Low to no hiring plans
• Increased job
Confidence applicants • Reduction in
recruiting staff
• Tarnish of
employment brand • Increased focus on
talent retention
William Chin - Recruit and Retain Conference 3

4. Easy
Do these
Where Results
things
‣ Corporate site
Post jobs ‣ Volume
‣ Job boards
‣ Hit or miss
Advertise ‣ Newspaper
‣ Costly
‣ Limited results
Outsource ‣ Agency
‣ Costly
‣ Better results
Marketing ‣ Employee Referral
‣ Limited reach
William Chin - Recruit and Retain Conference 4

5. Difficult
Find top and senior talent
Attract passive candidates
Reach your target audience
Lower recruiting costs
William Chin - Recruit and Retain Conference 5

6. What Else Can You Do?
Emergence of the Social Network
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7. William Chin - Recruit and Retain Conference 7

8. A Whole New World
mash-ups
wiki
podcasts
blogs
feeds
posts tags vlogs
RSS
communities
cloud
IM microblogs
William Chin - Recruit and Retain Conference 8

9. William Chin - Recruit and Retain Conference 9

10. How Does It Work?
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11. William Chin - Recruit and Retain Conference 11

12. Social Network Concept
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13. Social Networking Revealed
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14. Benefits of Social Networking
Global Network
Extend Network to Others
Review Profile and Expertise
Professional Exchange
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15. Adapt
No longer a one-way street
Push the jobs out and they will come…
Community and Engagement
Exchange of ideas and thoughts
Engage in dialogue
Develop relationships
William Chin - Recruit and Retain Conference 15

16. Despite the Economic Downturn…
Continue to recruit
Much more selective
Smaller recruiting staff
Tighter budgets
William Chin - Recruit and Retain Conference 16

17. A Strategic Recruiting Function
will…
Move beyond traditional methods
Utilize technology
Recruit better, cheaper, faster (hopefully…)
William Chin - Recruit and Retain Conference 17

18. Questions and Answers
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19. Presented at
HRM Singapore
Recruit and Retain in Changing Times
Congress 2008
Nov 4 & 5, 2008
http://www.hrmcongress.com/rr/2008/index.cfm#