The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.

1. B2B+M=ROI The 15-Minute Business Case for the B2B Mobile Website Eric Anderson VP of Marketing White Horse © 2011 White Horse Productions, Inc. 1-877-471-4200

2. It’s time to dispel the myth that B2B mobile usage hasn’t reached critical mass. 56% of senior executives say their mobile device is their primary b2b communications tool. Source: Forbes Insights, The Untethered Executive © 2011 White Horse Productions, Inc. 1-877-471-4200

3. Mobile search is the fastest-growing category of digital behavior. At least 10% of all Google searches are now on mobile. © 2011 White Horse Productions, Inc. 1-877-471-4200

4. Your B2B site isn’t immune from this trend, and you can prove that. © 2011 White Horse Productions, Inc. 1-877-471-4200

5. If you send email, then you have a mobile audience. © 2011 White Horse Productions, Inc. 1-877-471-4200

6. Tablets may be the next must-have B2B sales support tool. © 2011 White Horse Productions, Inc. 1-877-471-4200

7. And mobile’s role in trade show support via SMS and QR is a no-brainer. © 2011 White Horse Productions, Inc. 1-877-471-4200

8. Usability studies show that poor mobile sites translate directly into lost business opportunities. “Observing user suffering during our sessions reminded us of the very first usability studies we did with traditional websites in 1994. It was that bad.” Jakob Nielsen Source: Nielsen Norman Group Mobile Usability Study © 2011 White Horse Productions, Inc. 1-877-471-4200

9. Your competitors are starting to figure all this out. ”Twenty-seven percent of B2B marketers tell us that they intend to begin mobile marketing in 2011, and 45% believe that mobile marketing's effectiveness will increase over the next three years, a number substantially higher than any established media form.” Forrester Research, Is Mobile Right for B2B Marketing?, January 26, 2011 © 2011 White Horse Productions, Inc. 1-877-471-4200

10. The good news: mobile sites can be richer, faster, better – at lower cost – than ever before. whitehorse.com/mobilewebsitesQuestions?Eric Andersoneanderson@whitehorse.com © 2011 White Horse Productions, Inc. 1-877-471-4200