Social media buzz around U.S elections 2012 - 3

Social buzz around U.S Presidential elections 2012 - 3 Analysis of the social media buzz for candidates running for President between 12 th January to 18 th January 2012

Candidates Analysed*… BARACK OBAMA RON PAUL MITT ROMNEY RICK PERRY NEWT GINGRICH JON HUNTSMAN RICK SANTORUM *This week’s analysis does not exclude Jon Huntsman even though he has dropped out of the Presidential elections, since the buzz around him continued to be high Images: Wikipedia

In comparison to last week… … The share of conversation around Barack Obama remained at 27%, which was also the highest ,[object Object],[object Object],[object Object],[object Object],Overall Share-of-voice Sentiment break-up for Barack Obama However, Mitt Romney’s share of conversation increased by 2 percentage points, reflecting his growing popularity across social media sites

President Barack Obama continues to rule the Twitterverse, which also accounted for the highest percentage of buzz around him Mitt Romney is the most popular in online news and social networks , such as Facebook. The highest numbers of blogs were also dedicated to Mitt Romney with a majority of them questioning his controversial tax returns, along with the millions donated by him to the Mormon Church Break-up of chatter across channels

[object Object],[object Object],Rick Santorum who was the second most widely discussed Republican candidate, had the maximum percentage of negative mentions primarily due to the alleged racist remarks made by him Break-up of sentiment

Topical Trends* for Barack Obama ,[object Object],[object Object],*Topical trends highlight topics associated with the primary keyword. The size of words indicate the frequency of occurrence

[object Object],[object Object],Texas Governor Rick Perry’s comments, made during the Republican debate, where he claimed that Turkey is being ruled by Islamic terrorists was a popular topic of discussion Topical Trends for Newt Gingrich Topical Trends for Rick Perry

Topical Trends for Mitt Romney Topical Trends for Jon Huntsman ,[object Object],[object Object],The most popular discussion around Jon Huntsman was pertaining to him dropping out of the GOP. Infact, the day after the announcement (15 th January, 2012) saw a phenomenal increase in his buzz (64%), mostly associated with his departure

Topical Trends for Ron Paul Topical Trends for Rick Santorum Popular topics of discussion around Ron Paul were related to the alleged new batch of newsletters, which were considered as racist as the first batch. Trends that reflect positive sentiment such as ‘love’ are larger than negative trends such as ‘hate’ . This points to the overall sentiment around Paul being largely positive. The email sent by Rick Santorum’s staffer suggesting that a female commander-in-chief could be at odds with the Bible’s teachings was a popular topic of discussion

To sum it up.. Barack Obama had the highest share-of-voice and also the highest amount of positive buzz for any candidate. Among the Republican candidates, Mitt Romney’s popularity is growing across social media sites. Catch our update for next week as we analyse and compare the social buzz around your favourite candidates…

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Social media buzz around U.S elections 2012 - 3

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Social media buzz around U.S elections 2012 - 3