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Social+media+080313
1.
Introduction to Social
Media for Business Use Dr Mark Swift Scott Crowther Dr. Xiao Ma © 2013 Ellie Precious
2.
Agenda
9.30 The Social Media ‘big picture’ Mark 10.00 LinkedIn: the social media everyone should use Scott 11.00 Coffee 11.15 Facebook and Twitter for your business Xiao + Scott 12.45 Lunch 1.45 Exposing your visual side: YouTube + Pinterest Ellie 2.30 Location, location, location: Foursquare. Xiao 3.00 Coffee 3.15 Google+ Xiao 4.00 Don’t Panic: managing your networks and your time. Scott © 2013
3.
What is IIPSI?
• International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymers (product), Digital (innovation) thinking • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the region's capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially) © 2013
4.
Market ready Products
and Services © 2013
5.
What is the
iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers © 2013
6.
What's the structure
of iIP Innovation Programme Awareness briefing, case studies, technical Raising demonstrators Awareness Embedding In-depth workshops, advanced technical capability demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services 30+ identifying markets, product/service evaluation, places internships Expansion through R&D per Feasibility studies, collaborative projects, year assistance with funding and grant applications © 2013
7.
Introductions
• Housekeeping • Name... • What your business does… © 2013
8.
Summary
• Unique, high profile facility for the region • Range of SME services • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation • Enjoy the day • Get involved © 2013
9.
Social Media Revolution
http://youtu.be/lFZ0z5Fm-Ng © 2013
10.
1. Well established
and embedded technology: Tipping point was over four years ago “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy” © 2013 © 2011
11.
Social media 2011…
2. Power in your pocket Portability and accessibility of smartphones Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011 © 2013 http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
12.
3. Pace of
change Google+ is now #2 Watch Pinterest etc Going – myspace, bebo? © 2013
13.
“Marketing today is
difficult. 200 million people on the U.S. ‘Do Not Call’ list. Over 86% of TV viewers skip commercials. 44% of direct marketing is never opened. Roughly 99.9% of online banners are never clicked. Buyers wait until they have completed 60-80% of their research before reaching out to vendors”. Michael Brenner Senior Director of Global Marketing at SAP © 2013
14.
What does this
mean for a small business? - get Creative? © 2013
15.
YouTube yourself… © 2013
16.
BlendTec
• SME manufacturer of commercial and home blenders • Blendtec produced a video in which the CEO blended unusual products such as a garden rake, a golf club, and light bulbs. – YouTube, video had 3.9 million views (over 8-months) – The Will It Blend? campaign illustrates the potential value of connecting with consumers online versus traditional advertising • Now: – 218,173,850 views on YouTube – 700% increase in sales • BlendTec Case TIPS: – Be creative – Don’t be afraid to shout about your product’s capability © 2013
17.
What is it?
New communication technologies - help people interact, and share information Photo sharing Video Blogging sharing Micro Podcasts Key blogging Social Message Tools RSS boards Product Widgets reviews Location based services © 2013
18.
Digital Conversation
Insight Innovation Advocacy Natural search Can replace existing methods of generating enquires Customer Increased sales service © 2013
19.
Summary
• Significant growth and pace of change • Multi channels which impact most of us • Many uses, moved from just B2B • Move from searching to following content • Its not going away (at the moment) • Can be used by the majority of businesses and industries © 2013
20.
“All one needs
is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” Don Tapscott - Best selling business author On social media © 2013
21.
LinkedIn © 2013
22.
LinkedIn
What they tell us! © 2013
23.
LinkedIn
2012 Q1: 31st most visited global website 9m users 191m users 2m company pages © 2013
24.
LinkedIn
375 (av. network) 74,100+ 4,828,600+ Look at your reach! © 2013
25.
LinkedIn
Your profile © 2013
26.
LinkedIn
Find people you know © 2013
27.
LinkedIn
Find people you don’t know © 2013
28.
LinkedIn
Your company page © 2013
29.
LinkedIn Tips © 2013
30.
LinkedIn Tips © 2013
31.
LinkedIn Tips © 2013
32.
LinkedIn Tips © 2013
33.
LinkedIn Tips © 2013
34.
LinkedIn Summary © 2013
35.
Coffee © 2013
36.
Twitter
Twitter “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.” © 2013
37.
Twitter
Let’s take a general look © 2013
38.
Twitter
Time to tweet © 2013
39.
Twitter
Case Studies © 2013
40.
Twitter Tools!
http://tweet.grader.com/location/ © 2013
41.
Twitter
Twitter Small Business Guide: www.bit.ly/LfShmZ © 2013
42.
Welcome © 2013
43.
Facebook ? © 2013
44.
© 2013
45.
Facebook – the
most … 1,000,000,000 © 2013
46.
Facebook - Interesting
Facts 1 279 © 2013 17 1130
47.
Facebook - Interesting
Facts 69% 87% 18% 76:72 © 2013
48.
Facebook - Interesting
Facts 95% 52% 30% Mind jumpers © 2013
49.
Facebook - Timeline ©
2013
50.
Facebook – Update
/ options © 2013
51.
Facebook – Connections/Engagement ©
2013
52.
Facebook – Page
/ B2B © 2013
53.
Facebook - © 2013
54.
Facebook Interactions
600 500 400 300 200 100 0 Birmingham Leicester Manchester Nottingham © 2013
55.
Facebook - Timeline ©
2013
56.
Mobile © 2013
57.
Facebook – Don’t
forget © 2013
58.
Facebook tips
B2C Interaction E-word of mouth © 2013
59.
Lunch © 2013
60.
Exposing your visual
side © 2013
61.
Image sharing is
big business! “Social Media is Video” (Social Media Examiner, 2012) £1billion of all Facebook activity revolves around photos (HBR 2012) © 2013
62.
YouTube © 2013
63.
YouTube Stats
800 million unique users visit YouTube each month 4 billion hours of video are watched each month 72 hours of video are uploaded every minute © 2013
64.
YouTube
How it works/main features © 2013
65.
Encourage
sharing © 2013
66.
YouTube
How it works/main features © 2013
67.
YouTube © 2013
68.
View visitors by
geography, demographics, traffic sources © 2013
69.
4 reasons to
use YouTube Facebook Google + YouTube Global Twitter Also UK’s 2nd biggest search engine! Top 5 Social Media Qzone (China only) December 2013 (GlobalWebIndex) © 2013
70.
4 reasons to
use YouTube Google rankings! Google own YouTube!!! © 2013
71.
4 reasons to
use YouTube © 2013
72.
4 reasons to
use YouTube © 2013
73.
Pinterest
“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. Best of all, you can browse pinboards created by other people.” © 2013
74.
© 2013
75.
Pinterest
25 million+ users 80% (fastest network to achieve this) High monthly time spent Comscore, jeff bullas, MediaPost, PookyShares. © 2013
76.
Pinterest Comscore, jeff bullas,
MediaPost, PookyShares. © 2013
77.
Pinterest: how you
can use it http://about.pinterest.com/goodies/ http://business.pinterest.com/widget- builder/#do_pin_it_button © 2013
78.
Pinterest: how it
works © 2013
79.
Pinterest: how it
works © 2013
80.
Pinterest: how it
works © 2013
81.
Pinterest: how you
can use it Share your products © 2013
82.
Pinterest: how you
can use it Others then follow, ‘repin’ or ‘like’ © 2013
83.
Pinterest: how you
can use it Showcase your expertise © 2013
84.
Pinterest: how you
can use it Become a thought leader © 2013
85.
Pinterest: how you
can use it Not just for B2C companies © 2013
86.
Pinterest: how you
can use it SELL - Add price with £ in description and it will automatically assign to Image © 2013
87.
Pinterest
http://pinterest.com/pinterestbiz/pinterest-marketing/ Business Tips for using Pinterest . © 2013
88.
Other visual networks
“We want to help people make their photos available to the people who matter to them.” © 2013
89.
Other visual networks
are available “Your videos belong here” © 2013
90.
Other visual networks
are available “It’s a fast, beautiful and fun way to share your photos with friends and family.” © 2013
91.
Case Study
What are customers saying about your competitors, anyone disgruntled……. Power of key clients © 2013
92.
Visual media –
Get Creative Go viral! © 2013
93.
Creating your own
visual content DIY animation tools: http://www.powtoon.com http://sparkol.com/videoscribe.php © 2013
94.
Activity
Brainstorm ways you could use video or imagery for the benefit of your business. Search on Pinterest and YouTube to see what competitors are doing, get some ideas © 2013
95.
Welcome © 2013
96.
4sq what?
A day? - 4.16 © 2013
97.
4sq what?
I don't care All 4sq cares who you are WHO you are Where you're from Where you are What you did What you did What you doing © 2013
98.
4sq – who
needs it? © 2013
99.
4sq how?
20% © 2013
100.
Social, Game, Review,
Location!!! © 2013
101.
4sq why?
80% + 2/3 + © 2013
102.
To start with… ©
2013
103.
© 2013
104.
Han Dynasty –
Virtual to Physical © 2013
105.
Han Dynasty –
Location! Location! Location! Social Geographical Physical © 2013
106.
4sq tips……
Location based Simple but Smart promotion Tracking Virtual VS Physical © 2013
107.
Coffee © 2013
108.
Welcome © 2013
109.
G+ what? © 2013
110.
G+ what? © 2013
111.
G+ why? © 2013
112.
G+ for business ©
2013
113.
G+ VS All ©
2013
114.
G+ VS Twitter ©
2013
115.
G+ VS Twitter ©
2013
116.
G+ VS FB ©
2013
117.
G+ VS LI ©
2013
118.
G+ VS Eventbrite ©
2013
119.
G+ VS Flickr ©
2013
120.
G+ VS Flickr ©
2013
121.
G+ VS 4sq ©
2013
122.
G+ Pages © 2013
123.
G+ VS YouTube? ©
2013
124.
Multi
Screen Google 10 History Media Share Apps © 2013 API
125.
G+ tips……
Google Apps All in One Integration Its from Google © 2013
126.
Facebook for B2C
• Word of mouth • Power of “Like” • Listen and Talk to Fans • Community • Facebook fans have an 80% higher propensity to buy • Advertise with precision © 2013
127.
Facebook- Likes (Pros)
• Another face for the business • Personalisation of business pages with comments, sharing facilities etc • Interaction with followers Easy engagement – customers can “Like” button or add a comment to engage • Interaction with other businesses. Connect with your suppliers, distributors, or contractors. © 2013
128.
Facebook for business
• Set up “Business Page” • Visuals are GREAT!! not “Profile” • Completely free, supported • Advocates are key – by advertising if required encourage feedback • Set up “Like” icon on web pages © 2013
129.
Create a page ©
2013
130.
Don’t Panic!
Focus © 2013
131.
Don’t Panic!
Plan it like a wedding © 2013
132.
Don’t Panic!
Be time aware © 2013
133.
What Next Contact us:
@WMGSME, wmgsme@warwick.ac.uk 024 7657 5594 Innovation Programme – Other workshops 3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebook www.wmgsme.eventbrite.com Talk through a project….. © 2013
134.
Thank You! © 2013
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