Transmedia presentation prepared for the OLA Superconference 2014

1. #OLASC14
THE UNIVERSE OF DIGITAL LITERACY
TRANSMEDIA
PRESENTED BY:
BRENDA ROBERTS
LESLIE HOLWERDA
OLA SUPER CONFERENCE January 2014
SESSION 1206

2. Scan to access
Universe of Digital Literacy: Transmedia
Livebinder
or Search Livebinders
Binder ID: 882479

4. “The worlds of games, films, and television are
merging, and how people are consuming content is
becoming more sophisticated.”
ASH SAROHIA (VP CREATIVE DEVELOPMENT PCB - INFEX)

5. “Transliteracy is the ability to read, write and interact across a
range of platforms, tools and media from signing and orality
through handwriting, print, TV, radio and film, to digital social
networks.”
SUE THOMAS Wordpress

6. TRANSLITERACY
TRANSMEDIA
MULTIPLATFORM
CROSS PLATFORM
MULTILITERACIES
MULTIMODALITY

7. DIGITAL READING
Google Books
Follett Shelf
Overdrive
KOBO
KINDLE
Apps
...

8. WHAT DOES TRANSLITERACY LOOK LIKE?
• Interactive online text
• TV show synchronized to online activities
• Hard copy text combined with online links to audio and video
files
• Combined text and social media experience
• Combination of game, text, animation and sound
• Book based marketing campaign and spin-offs
• Augmented Reality (AR)
• all of the above

9. Interactive Online Text - Pop-it - iPad book

10. TV show synchronized to online activities

11. Hard copy text
combined with online links to audio and video files

12. Combined text and social media experience
The Hunger Games:
Using Social Media Marketing to Bring Fiction to Life

13. http://www.inanimatealice.com/episo
Inanimate Alice
Combination of game, text, animation and sound

14. Book based marketing campaign and spin-offs

15. Augmented Reality (AR)

16. WHERE TO LOOK
• Flickr
● Email
• Vine
● Youtube
• Tumblr
● Instagram
• Facebook
• Twitter
● Podcasts
● Video Chats
● Pinterest
• Blogs
● Video Games
• Websites

17. TUMBLEBOOKS
TUMBLEREADABLES

18. GERONIMO STILTON

19. THE MAGNIFICENT 12
INFINITY RING
39 CLUES
SPIRIT ANIMALS

20. INANIMATE ALICE
FLIGHT PATH
By Kate Pullinger

21. PATRICK CARMAN
• SKELETON CREEK
• 3:15
• DARK EDEN (app)

22. Other Transmedia Projects
Airborn by Kenneth Oppel
Blaire sees Bears from BitLab International
BZRK by Michael Grant
The Creature Department by Robert Paul Weston
Infex from PCB Productions
The Elements Club by Karen Snyder (Historical Romance)
Walking Dead by Robert Kirkman
Wild Cards by Simone Elkeles
The Daring Adventures of Captain Lucy Smokeheart
by Andrea Phillips

23. SELECTION
● School Board Selection Criteria
● Reviews
● Recommendations (student and teacher-librarian)

24. ACQUISITION
● Equity
● BYOD vs School Library
● Universal access

25. PROMOTION
● Model
● Book Talks
● Clubs

26. DEVICES
● -media tool directs device

27. Other LIVEBINDER RESOURCES
● Creation of transmedia
● Sue Thomas
● Transliteracy for Middle Grades
● Transliteracy - online PD
● MOOC

28. Scan to access
Universe of Digital Literacy: Transmedia
Livebinder
or Search Livebinders
Binder ID: 882479