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Enterprise 2.0 Strategic Consulting Guide
1. Towards Enterprise 2.0
Kimind Consulting
Miguel Membrado
KIMIND CONSULTING
Enterprise 2.0 strategic consulting
contact@kimind.com
2. KIMIND CONSULTING Kimind Consulting
Enterprise 2.0 Consulting Web 2.0 Services
Strategic Consulting Brainstorming and conception
Paybacks evaluation Functional specifications
Product benchmarking Technical team setup
Pilots setup & management Development / Offshore
Usage adoption accompaniment Hosting (cloud or dedicated)
Viral dissemination strategies Feedback 2.0 environments
Usage transformation Viral marketing on the Internet
Google Apps deployments Maintenance & constant evolutions
… …
Main clients Main clients
Valeo Group (FR) ExamGeneral (USA)
eSangathan (EU-India) Valeo Service (FR)
Caltrop (USA) Netcipia (USA)
… …
Kimind founded in 2006, based in London (Paris & San Francisco offices)
Kimind employs currently 10 people & is also a network of senior consultants
Kimind is partner of Google, SocialText, Xwiki, BlueKiwi and PersonAll
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3. A PARADIGM SHIFT
Kimind Consulting
Towards Enterprise 2.0
(c) 2009 - Kimind Ltd - Confidential 3
4. 3 DIMENSIONS OF THE Kimind Consulting
WEB 2.0
Social People centric
User Generated Content
Participation
Business The web as a platform
Working, trading, exchanging
Technological Ajax, Web Services, Widgets,
Mashups, …
5. PARTICIPATION PARADIGM Consulting
Kimind
Globalization 3.0 empowers individuals
Web 2.0 wave has woken up a « deep human
longing for individuals to participate and
make their voices heard"
6. YOU, PERSON OF THE YEAR Consulting
Kimind
User Generated Content
7. THE LONG TAIL Kimind Consulting
Traditional Business
Hard materials
New business
Virtual materials
9. CLOUD COMPUTING Kimind Consulting
Providers are delivering
storage, bandwidth and CPU
from The Internet
Client servers and data
storage are on the cloud
The Internet becomes a
commodity like electricity
10. CURRENT INFORMATION SYSTEMS - FEEDBACKS
Kimind Consulting
Simplicity is requested
Use less softwares on the PC
Difficult to retrieve information in the IS
Difficult to manage produced information (millions
of files, dozen of thousand of Lotus Notes
databases, etc.)
Difficulties to organize and manage personal
information
Difficulties to send and share large files
Difficulties to manage subcontractors/partners
relationships
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11. A NO WAY PATH Kimind Consulting
There is no more possible gains of productivity
using existing MS Office & collaborative paradigm
More than this, there is a risk of disorganization
and loss of information
Too large volume of information to manage
Too large number of data stored in personal storages
A disruption is necessary to
reach a new level of
individual & collective
productivity
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13. TOWARDS ENTERPRISE 2.0 Consulting
Kimind
8 technical pillars: wiki +
Evolution in blog + search + social
What is organization, bookmarking + Webmail
Enterprise 2.0 management &
methodologies
& IM + customized home
pages + RSS + social
networks
Individual and Better: competitiveness
For which collective and innovation ;
collective intelligence ;
benefits productivity
growth
talent and customer
loyalty
How to Usage
Viral Dissemination
adopt Transformation
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14. 1. FROM “FILES" TO “PAGES"
Kimind Consulting
Old way New way
The information is produced, The information is produced,
shared and classified using files shared, and retrieved online using
and folders search engine and navigational links
(c) 2009 - Miguel Membrado - Kimind Consulting
15. 2. FROM "SEND" TO "SHARE"
Kimind Consulting
Old way New way
People are sending e-mails to each The information is stored in a
co-worker which receives it in his single repository and accessed
mailbox by the co-workers
Inter-personal collaboration ; disorganization ; saturation ; rationalization ; organization ; team collaboration ;
waste of time ; redundancy ; information loss ; inefficiency ; information repositories ; accumulation ; productivity ;
complexity ; high costs ; … simplicity ; low costs ; remote working ; …
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16. 3. FROM « CLOSE » TO «Kimind Consulting
OPEN »
Old way New way
Information locked by default Information opened by default
and access rights are granted and access rights are locked
little by little only if necessary
Information is not really accessible Information is always accessible
when necessary
Comments are always possible
No fluent communication
Only really confidential information is
Hierarchy is controlling information protected
Strong hierarchy with no autonomy of Organization management must be
the people changed
People are responsible and autonomous
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17. 4. FROM « DELAYED » TO « REAL-TIME »
Kimind Consulting
Old way New way
Delayed information access Real-time information access
Long process cycles Short decision cycles
Strong hierarchies Flat hierarchies
Negative feedbacks from delays Transparency
Errors are not accepted Hierarchies help and not punish
Problems are more hidden than Error is possible and corrected
solved Bottom up real-time
collaboration
(c) 2009 - Miguel Membrado - Kimind Consulting
18. RATIONALIZATION & OPTIMIZATION
Kimind Consulting
BEFORE: Production+
Communication+ e-Mail + attachments Local & Shared Files MS Office
Storage
AFTER:
Collaborative Production Wiki
Interactive Communication Blog Twitters-like
Collaborative Watch Social Bookmarking
Search
Collaborative Office Automation Online Office
Information Consumption Customized Home Pages RSS Feeds
& Monitoring
Interpersonal Communication & alerts Webmail + Chat
Socialization + social directories Enterprise Social Networks
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21. HOW TO DISSEMINATE? Consulting
Kimind
IT Teams
Essential role
Must be the first
Can’t support and
coach if they don’t
Others adopt the new way
of working for
themselves
Project Teams
Top Management
Key to push
Managers
& Networks
Must be convinced
of gains
IT Teams Must be examples
Networks
Transversal role
Easy dissemination
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22. WHICH USAGES? Kimind Consulting
Project management
Knowledge management Discussions
Documentation Communication
Archiving Team work Conception
Support Repositories Training
e-learning Innovation booster
Collaborative writing Guidelines
Real time feedbacks Product catalog …
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23. WHICH BENEFITS? Kimind Consulting
TO MANAGE CUSTOMERS RELATIONSHIP
Customer Satisfaction
Communities of users Competitiveness
Extended company Real time feedbacks
Customer loyalty Agility
Mobility Collective intelligence
Customer engagement
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24. WEB 2.0 FEATURES BENEFITS
Kimind Consulting
TO FACILITATE ADOPTION
Information Sharing Simplicity
Feature focus Usability Folksonomies
Comments Ratings Votes
Links Feedbacks Collaboration
Recommendations Participation
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25. WHICH BENEFITS? Kimind Consulting
TO MANAGE COMPANY GROWTH
Individual & collective productivity
Employees loyalty Business Growth
Low costs New business models
Continuous experimentation
Innovation Talent magnet
Knowledge emergence
Better decision making
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26. Users and Teams Payback
Kimind Consulting
Break the e-mail driven workday
Earn Time (do more things on the same time)
Don’t loose time
Produce quicker and better
Give the people the feeling to improve themselves
Allow people to work better together
Allow people to work from everywhere (worker 2.0)
Improved relationship with suppliers and customers
Produce innovation, quality and feedbacks
A new level of productivity
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27. Company Payback Kimind Consulting
Improved innovation and quality from grassroots
Launch products quicker
Keep the best people (loyalty & talent)
Bring a “constant change” feeling, necessary in our
changing world
easy adoption, easy tools, easy interfaces, easier
processes, easier communication, easier collaboration, …
True interaction with the extended-company
More reactive and agile organization
Innovation, competitiveness,
shorter delays for product launch
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28. IT Team Payback Kimind Consulting
Simplicity of deployment and adoption
Scalability & flexibility (CPU, storage, bandwidth)
Less help desk and less administrative tasks
Focus on users services and usage coaching to
improve users productivity
Easier & stronger security to manage
Faster partner/provider/subsidiary integration
Better efficiency & user satisfaction,
focus on their know-how
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29. CONCLUSION – TOWARDS ENTERPRISE 2.0
Kimind Consulting
A new step in terms • By adopting Web 2.0 new usages for the Enterprise
of individual and • By shortening decision processes thanks to information availability
in real time
collective • Increase quality by providing a single repository shared by
productivity employees, partners, suppliers and/or customers
A new knowledge • By implementing 2.0 real-time information sharing and exchange
• Benefits are employee & customer loyalty, engagement and
management satisfaction
• Increase collective intelligence, by emergence of knowledge
strategy and innovation from customer & employee grassroots
• The change must be done ASAP…
Don’t be late to • … because there is a learning curve
evolve • … benefits are important
• … advanced users and GenY are expecting it
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32. GOOGLE’S PHILOSOPHYKimind Consulting
Cloud Computing & SaaS
Continuous innovation
Smoother information sharing
Worker mobility
Information access control
Enterprise-class service
Secure infrastructure
IT system integration (SSO, LDAP, SSL, …)
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33. GOOGLE’S DIFFERENCE Kimind Consulting
Traditional Players Google
Mono platform Multi platform
Multi user client Full browser
Email/file/workspace Online/wikis/blogs/…
Fixed roadmap Agile roadmap
Dedicated infrastructure Cloud infrastructure
Powerful Office Suite Simple Office Suite
Collaboration not native In essence collaboration
Rich adaptability “As is” service
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34. GOOGLE APPS – MESSAGING SERVICES
Kimind Consulting
Messaging services
Gmail web interface + IMAP
Conversations, labels, filters,
search, 25GB per account, anti-
virus-spam, …
Mobility: Blackberry, iPhone, WM
sync
Personal & group Calendars
Contact Manager: group
management
Google Talk: chat, voice, video &
translation
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35. GOOGLE APPS – COLLABORATION SERVICES
Kimind Consulting
Collaboration services
Google Docs: documents,
spreadsheets, presentations, forms,
pdf, templates, real-time
collaboration, …
Google Sites: shared workspaces,
project & knowledge management,
blogs, dashboards, file cabinets,
forms, gadgets, …
Google Video: private & shared
video repository
Google Moderator: feedback
management
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36. GOOGLE APPS – IT ARCHITECTURE
Kimind Consulting
Component Architecture
Gadgets, Publication, Embedding
Links, Search, Navigation
Strong IS integration
LDAP synchronization, SSO, SSL,
Migration tools, …
Postini: corporate policies for
security management
Third party software & App Engine
Application Development
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37. ABOUT THE SECURITY Kimind Consulting
Access rights
Strong Password policies
Owners (only for Sites)
Collaborators
Viewers
Form (only for Spreadsheets)
Group management
Sharing Docs and Sites easily
Within domain (intranet)
Outside domain (extranet)
Additional options
Collaborators can invite others
Invitations may be used by anyone
“Anyone can view/edit this document” option
Publish
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38. CONCLUSION – GOOGLE APPS
Kimind Consulting
Real-time collaboration is native, embedded in every service
Reactivity, agility, true collaboration on Office documents
One single interface: the web browser
Works on every platform, no need to switch from one client to another,
NetBook or NetPC oriented
Information is directly produced online, not on personal
storage
Capitalization, security, availability
Improved mobile interfaces and synchronization
Full mobility
All the data is stored on the cloud
It is available from everywhere, at any time, securely; easy administration
and scalability
Google Apps: a complete enterprise 2.0 suite
currently the only one in the market to provide robustness & scalability
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39. CONCLUSION - POSSIBLE KIMIND ROLES
Kimind Consulting
1. Current Situation Analysis
Interviews
Usage Transformation Scenarii
Paybacks
2. Migration & Deployment
Migration Strategies (from Lotus or Microsoft)
Impacts on the Management - Risks
Market Products Analysis – Company needs
Kimind Recommendations
Infrastructure Analysis
3. Change management
Top Management Coaching
Usage & Process Transformation
Adoption & Learning Curve
Training & Support
Community management & Feedback
Metrics on real impact evaluation
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