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Digital Professionalism:
    Social Media Discourse
             in the
    Health Sciences Faculty
            in 2012

   Veronica Mitchell & Nicole Southgate

      Education Development Unit
        Health Sciences Faculty
  University of Cape Town, South Africa
Respect ?




        Illustration by Stacey Stent for Dick Ng'ambi, UCT
Our online world




  Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)
Social media

Evolving

Rapid growth


           Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)
Resources:
in our networked society

      Websites
        Google
     Social media
        Blogs
       LinkedIn
              Icons by http://dryicons.com (Free License
Online identity

Prof Steve Reid, UCT


 ?
Community participation
projects in KZN

  Icon by http://dryicons.com (Free License Agreement)
in the
Health Sciences

Social networks
are helpful
&
may be harmful
in the
    Health Sciences

Enhancing professionalism
& / or
Undermining professionalism
Guidelines on social practices

balance & boundaries needed


   openness vs constraint
Guidelines
              United Kingdom                                               New Zealand & Australia




http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf    http://www.waikatodhb.govt.nz/file/fileid/37681
Guidelines
  Public space
  Permanence of posts
  Trackable details

  Representing the university & profession

                   Policies in development
• 
Should Healthcare Organizations Use Social Media: A Global Update
http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update
Social Media
Where are we ?




            Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)
Connecting with others
 by communication channels

      having a voice

as Health Science students
     in public spaces
Knowledge
                                                     Empathy
                                                    Reflection




                                                                                            




                                                                                            
Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical
                                                Education 7:45. [Online]. (CC BY) Available:  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/
Join Facebook

               or

Assess your own FB
   with neighbour
      BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/
Facebook
Friend   or    Foe ?
         User          Unlike Comment Share
                       43 minutes ago

                     The registrar missed
                     the pneumothorax
                     today – what a fool!!


                         Inappropriate
                         Unprofessional
          Doctor image from Microsoft ClipArt (MS service agreement)
            Icon by http://dryicons.com (Free License Agreement)
Profile photo




        Who will choose
to invite Veronica to be a friend
          on Facebook?
Profile photo




         Who will choose
to invite Nicole to be a friend on
           Facebook?
Relationships

Between colleagues

Patients

   Boundaries

   Future employment – personal profile
Personal learning environment
      in the Health Sciences




       Self-regulation
             as a
      Health Professional
                           Image: David Castillo Dominici / FreeDigitalPhotos.net
                       3d Man With Multiple Arrow Paths (standard-free license)
What are your tweets saying about you?




                                                                    twitter-logo By Aron1971
                  http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)

                                Bottom Icon by http://dryicons.com (Free License Agreement)
Join Twitter

 Choose Twitter handle

  Follow @EDU_FHS

Trending Topic #HSFyr1

                Icon by http://dryicons.com (Free License Agreement)
Benefits
Sharing experiences
Openness & transparency

Expanding horizons of knowledge & experiences
Increased potential learning resources

Promoting personal agency

Up to date information

Building a Community of Practice
Caution / Protection
Sharing experiences

Personal containment – find other sources

Undermining others – e.g. defamatory statements

Confidentiality re patients / facilities

Informed consent
                                    e.g.
Prote
                                 ction

Online ethical awareness
           Do no harm

       Yourself

            Patients

              Colleagues

                       Facilities
Summary
Social Media
                              http://www.flickr.com/photos/loop_oh/4313629167/
                                       By Rupert Ganzer (CC BY-ND)
                           


Evolving
Open space
Affording opportunities through connectivity
Caution re consequences
Ethical concern is paramount
Who am I online

                                         ?
                Discussion

        Digital Professionalism: Social Media Discourse in the Health Sciences Faculty
                          by Veronica Mitchell and Nicole Southgate
is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.
         Images used in this presentation still retain their previous license agreements.
How are we doing as your facilitators in
   this social media conversation ?


     Evaluation please

                                  ?
        Images from Microsoft ClipArt (used under MS service agreement)

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Digital Professionalism

  • 1. Digital Professionalism: Social Media Discourse in the Health Sciences Faculty in 2012 Veronica Mitchell & Nicole Southgate Education Development Unit Health Sciences Faculty University of Cape Town, South Africa
  • 2. Respect ? Illustration by Stacey Stent for Dick Ng'ambi, UCT
  • 3. Our online world Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)
  • 4. Social media Evolving Rapid growth Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)
  • 5. Resources: in our networked society Websites Google Social media Blogs LinkedIn Icons by http://dryicons.com (Free License
  • 6. Online identity Prof Steve Reid, UCT ? Community participation projects in KZN Icon by http://dryicons.com (Free License Agreement)
  • 7. in the Health Sciences Social networks are helpful & may be harmful
  • 8. in the Health Sciences Enhancing professionalism & / or Undermining professionalism
  • 9. Guidelines on social practices balance & boundaries needed openness vs constraint
  • 10. Guidelines United Kingdom New Zealand & Australia http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf http://www.waikatodhb.govt.nz/file/fileid/37681
  • 11. Guidelines Public space Permanence of posts Trackable details Representing the university & profession Policies in development •  Should Healthcare Organizations Use Social Media: A Global Update http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update
  • 12. Social Media Where are we ? Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)
  • 13. Connecting with others by communication channels having a voice as Health Science students in public spaces
  • 14. Knowledge Empathy Reflection     Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education 7:45. [Online]. (CC BY) Available:  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/
  • 15. Join Facebook or Assess your own FB with neighbour BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/
  • 16. Facebook Friend or Foe ? User Unlike Comment Share 43 minutes ago The registrar missed the pneumothorax today – what a fool!! Inappropriate Unprofessional Doctor image from Microsoft ClipArt (MS service agreement) Icon by http://dryicons.com (Free License Agreement)
  • 17. Profile photo Who will choose to invite Veronica to be a friend on Facebook?
  • 18. Profile photo Who will choose to invite Nicole to be a friend on Facebook?
  • 19. Relationships Between colleagues Patients Boundaries Future employment – personal profile
  • 20. Personal learning environment in the Health Sciences Self-regulation as a Health Professional Image: David Castillo Dominici / FreeDigitalPhotos.net 3d Man With Multiple Arrow Paths (standard-free license)
  • 21. What are your tweets saying about you? twitter-logo By Aron1971 http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA) Bottom Icon by http://dryicons.com (Free License Agreement)
  • 22. Join Twitter Choose Twitter handle Follow @EDU_FHS Trending Topic #HSFyr1 Icon by http://dryicons.com (Free License Agreement)
  • 23. Benefits Sharing experiences Openness & transparency Expanding horizons of knowledge & experiences Increased potential learning resources Promoting personal agency Up to date information Building a Community of Practice
  • 24. Caution / Protection Sharing experiences Personal containment – find other sources Undermining others – e.g. defamatory statements Confidentiality re patients / facilities Informed consent e.g.
  • 25. Prote ction Online ethical awareness Do no harm Yourself Patients Colleagues Facilities
  • 26. Summary Social Media http://www.flickr.com/photos/loop_oh/4313629167/ By Rupert Ganzer (CC BY-ND)   Evolving Open space Affording opportunities through connectivity Caution re consequences Ethical concern is paramount
  • 27. Who am I online ? Discussion Digital Professionalism: Social Media Discourse in the Health Sciences Faculty by Veronica Mitchell and Nicole Southgate is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License. Images used in this presentation still retain their previous license agreements.
  • 28. How are we doing as your facilitators in this social media conversation ? Evaluation please ? Images from Microsoft ClipArt (used under MS service agreement)

Notas do Editor

  1. Discussion through presentation
  2. Familiar sight? Students ahead of many educators
  3. Policies still catching up
  4. Reliability Windows for searching
  5. Primary Health Care
  6. New issues arising as technology progresses
  7. Policies to guide us are now emerging
  8. Where are we? Interactive stand-up exercise re frequency of Facebook – use of Facebook & Twitter
  9. Who will choose to invite me to e a friend?
  10. Text Photos How appropriate are they in terms of your professionalism What does your personal profile say about you?
  11. Personal vs Professional Colleagues Patients Insight into our lives Privacy settings
  12. Dynamic out of seats – in a line With explanations Re pictures, you can untag yourself
  13. Dynamic out of seats – in a line With explanations Re pictures, you can untag yourself
  14. Self-regulation
  15. Tweet
  16. We take ownership of what we do and say – there’s an open digital space for each individual unlike before
  17. Importance of self-awareness
  18. What went well? What suggestions do you have for improvement? Any special comment that you would like to share