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IT Everywhere:
        Why Do We Care &
      What Does it Mean for
                   the CIO?
Professor N. Venkat Venkatraman
Boston University
@NVenkatraman                     October 2011
IT Everywhere:
        Why Do We Care &
      What Does it Mean for
                   the CIO?
Professor N. Venkat Venkatraman
Boston University
@NVenkatraman                     October 2011
1.IT Leadership: Beyond Cost Center
2.Five Webs -- “IT Everywhere”
3.Implications and Lessons for CIOs
DIGITAL TECHNOLOGIES
Products               Services



DIGITAL TECHNOLOGIES
           Processes
Compute       Connect            Cloud


Moore’s Law   Metcalfe’s Law   Bandwidth Law
Business      IT
Strategy   Strategy
Business      IT
Strategy   Strategy
Business      IT
Strategy   Strategy
Innovation




Business                     IT/IS
Managers                    Managers




           Implementation
Innovation




Business                     IT/IS
Managers                    Managers




           Implementation
Innovation




Business                     IT/IS
Managers                    Managers




           Implementation
Innovation




Business                          IT/IS
Managers                         Managers
                         Cost
                        Center



           Implementation
Innovation




Business                                   IT/IS
Managers                                  Managers
           Profit                  Cost
           Center                Center



                Implementation
Innovation


           Growth
           Center



Business                                   IT/IS
Managers                                  Managers
           Profit                  Cost
           Center                Center



                Implementation
Innovation


           Growth                Invest
           Center                Center



Business                                   IT/IS
Managers                                  Managers
           Profit                  Cost
           Center                Center



                Implementation
Business   Consumer


Business




Consumer
Business     Consumer

            B2B             B2C
Business

                   Your
                  Company
            C2B             C2C
Consumer
1995   2011   2015
Mobile       Social           Realtime
 Web         Web                Web



‘The Next Internet’
   Machine            Media
    Web               Web
Mobile       Social           Realtime
 Web         Web                Web




   Machine            Media
    Web               Web
1. Mobile Web
5 billion mobile subscriptions
            today
!
  5 billion
smartphones
  by 2016
+
Role of Apple       Role of ‘Apps’
466,675 Apps
106,250 Publishers
1. Fastest consumer device to achieve
   $1 billion in sales (4 months)
2. 100,000 native iPad apps
3. iPad internet usage on par with
   traditional PCs
4. A major gaming platform
5. Significant enterprise adoption
6. No credible competitor in 18 months
+
Role of Google       Role of Android
Cloud
Cloud




Browser
Cloud




Browser




 Sync
Cloud




Browser




 Sync
Sometime in 2012.....



                           >
500 million annual units       400+ million annual units
The Mobile Web....
The Mobile Web....
So, How are companies
experimenting with mobile web?
WHAT ABOUT VISA?
So, What’s Your Mobile Web Strategy?
2. Social Web
DO YOU KNOW FACEBOOK?
+69%
DO YOU KNOW FACEBOOK?
                  -9%
http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
Total time spent > Google    70% Outside USA


                50% log on everyday

~ 700 Million
            >350M log on using mobile devices
                               http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
Total time spent > Google    70% Outside USA


                50% log on everyday
  800
  X
~ 700 Million
            >350M log on using mobile devices
                               http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
B2C   B2C


                  FB

                  C2C



                  C2B


Web
B2C   B2C


                  FB

                  C2C



                  C2B


Web
Adapted from Janice Diner
September 22, 2011
WP Social Reader
                  Facebook App




  Personalize         Socialize
    Content         Experience
on the Webpage     in Social Web
The Social Web....
The Social Web....
So, What’s Your Social Web Strategy?
3. Media Web
3 billion views every day
3 billion views every day
Average person         15 minutes per day
3 billion views every day
Average person         15 minutes per day
48 hours of video uploaded every minute
3 billion views every day
Average person         15 minutes per day
48 hours of video uploaded every minute
70% outside USA
3 billion views every day
Average person         15 minutes per day
48 hours of video uploaded every minute
70% outside USA
94% of Adverting Age’s 100 advertisers run
campaigns on
Live           Movies




       Shows
WS ..
                       N VIE
                  ILLIO
              NE B
       ST O
F IR


                       48.5 Million Views in 30 days!
Facebook and the Media Web
Michael Lang, CEO Miramax
You




Me
Your Movies
You




                      Other Movies



Me

      My Movies
Your Movies
You




                      Other Movies



Me

      My Movies
The Media Web....
So, What’s Your Media Web Strategy?
4. Real time Web




“Do you tweet?”
200 million tweets a day
14,549,128   3,881,566


10,580,930   13,433,561
Tweeting and Retweeting about
 the Japanese natural disaster
@blockbuster
Realtime Web
Strength   Sentiment




Passion     Reach
The Realtime Web....
So, What’s Your Realtime Web Strategy?
WEAVING THESE WEBS
   TOGETHER...
Command Centers
To Become the “Largest
Participatory Brand in the World”
Websites now integrate Facebook,YouTube and Twitter



                                                 1
2


                                                 3
Moment of Truth
Zero
First Moment of Truth
 X
5. Machine Web
   (Devices)
Automobile as a computer on wheels
    connected to the network
GM OnStar:
Remote Door Unlock & Remote Start
GM OnStar:
Remote Vehicle Slowdown
GM OnStar:
Remote Vehicle Slowdown
MyFord Touch
‘Automotive Ecosystems’
‘Automotive Ecosystems’
Mobile             Social      Realtime
 Web               Web           Web




         Machine            Media
          Web               Web
Mobile              Social      Realtime
 Web                Web           Web



         ‘Your Company’
          Machine            Media
           Web               Web
DIGITAL TECHNOLOGIES
Products               Services



DIGITAL TECHNOLOGIES
            Processes
+
Compute           Connect          +
                                         Cloud


Moore’s Law       Metcalfe’s Law       Bandwidth Law
Impact Today          Impact Tomorrow

Mobile Web

Social Web

Media Web

Real time Web

Machine (device) Web

                       Low - Medium - High    Low - Medium - High
Questions for YOU
Questions for YOU


• How do these five webs impact the future of
 your business?
• Have you recognized the shifts and responded
 to them?
• Are CIOs part of the conversation &
 transformation?
Innovation


           Growth                Invest
           Center                Center



Business                                   IT/IS
Managers                                  Managers
           Profit                  Cost
           Center                Center



                Implementation
“The difficulty lies not
so much in
developing new
ideas as in escaping
from old ones.”
Good Luck!!

                            twitter
    email:               @NVenkatraman
venkat@bu.edu

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