A magazine published in Abu Dhabi, serving residents and tourists.

1. FrEE ISSUE
entertainment i food i fashion i lifestYle i art
the rhythm of your city J U N E 16 - 3 0 , 2 010
art
the coolest magazine in the uae now with mobile tags
tempo gets featuring a
a tour of FUN FACTS ABOUT tamaKKan
ferrari world FIFA WORLDCUP entrepreneurt
pg 6 pg 9 pg 22

2. VOLUME12 | JUnE 16-30, 2010
table of
from the editor
Hello Abu Dhabi,
contents
Summer temperatures have definitely come with a hidden blessing. In the past, an event half the
scale of the World Cup meant no parking spaces near my home (on the Corniche), as fans crowded
the beach or camped out in the small sheesha cafes to watch sports on outdoor TV screens. But
entertainment
not this World Cup! Because of the temperatures, people are crowding in homes, sports bars, 4 uspace
restaurants, air conditioned tents and even movie theatres! Still, the air is filled with excitement,
and yes, we defend the position that soccer is the ultimate global unifier! Take our own mosiac 6 what’s hot
community, for instance soccer fever is the universal theme; the one thing you could safely start
talking to a stranger about, and share a common passion.
8 beat with riz
Talking about passion, we’re happy to report our pursuit of new technology is paying off. Our
9 world cup feature
experiment on mobile tagging has been hugely enlightening. As a prototype magazine being 10 viewpoint
watched by developers the world over, our magazine operates in a technology microcosm that
is the UAE (which has the highest mobile phone penetration in the world). Tempo launches an
interesting innovation that heralds a new wave of total convergence. We will keep you posted on
how it plays out. In the meantime, happy scanning, and keep sending your feedback.
food
We welcome to our team, Alma Kadragic—a good friend and one of the best journalists I know.
11 citY bites
We’ve also added a nice pool of community reporters, who raise their voices and share their views.
Happy summer, Abu Dhabi. fashion
12 shopcall
marKeting coordinator
13 mY stYle blueprint
editor
sana bagersh manjul abhisheK 14 trendsetter
features editor production coordinator
alma Kadragic rizwana shahid
editorial coordinator editorial contributors
lifestYle
venita subramanian rizwan tarmohamed 20 raising the bar
peter waters, jalal luqman
magazine designer 21 maKing a difference
noori passela, farah g jdid
praveen prabhaKaran
aYman buKair 22 tamaKKan
website designer
rizwan pervaiz 23 tech talK
24 mY abu dhabi
address: 26 people meter
to reach editorial at abu dhabi tempo email: editorial@abudhabitempo.com
if you need to find out where you can pick up your copy call: 02 6673349 or
check out the list of tempo distribution points on our website.
art
27 art-iculate
note to advertisers: advertisers get free brand tagging with all 28 culture talK
advertisements. to reach advertising call 02 6673349
or email: advertising@abudhabitempo.com
29 social net
30 classifieds
disclaimer:
tempo is a publication of brandmoxie. although tempo magazine does its best to ensure the authenticity
and accuracy of its contents, the publisher cannot accept any responsibility for errors, mistakes and
31 fun page
inaccuracies. the publisher reserves the rights of this product and no part of this publication may be
reproduced in any form or by any means without the permission of the publisher.
media licence no. 1/105866/24295 Published by:
3 easy steps to use mobile tags
Click on tag beside
Download Run each article to have
www.gettag.mobi Application fun with online
to your smart phone content, videos and
cool tags! Visit abudhabitempo.com
on your mobile phone.
Download www.gettag.mobi
to scan this tag on your mobile.

3. MailShot REVIEW
citY of life
“The movie was amazing, it got me thinking about it for a while
Dear ed, which is not something that happens very often. Since it was
Watching World Cup Dear e the first Emirati movie to be played in the cinemas of UAE, it
d,
commentary I am undecided on I love was close to my heart.
which language to choose. The your t
, think it empo
Dear ed article colu The story was real and I could relate to it very easily having
ting the Arabic commentators are LOUD, Tempo is highly you mns and
o u for wri e. In my
Thank y rati Vogu the English commentators UAE th
is the t
only m h oriented.
lived in the UAE for quite some time. The sequence of the story
a e
about Em eryone takes th are BORING, and the French a
of the t focuses on gazine in
a was very understandable because at some point in my life I
v r
o pinion e or “kandoora” fo commentators are GOSSIPY.
co
great p mmunity a he views
t have been through the experiences of the characters in the
“dish dasha” t of p eople Can someone give us straight la
to app ce for youn d is a
n
movie.
. And a lo
granted cals as being old ’t commentary that is interesting
re
differe ciate the div people
g
r lo on nt nat
conside but what they d and insightful? Dhabi. ionalit ersities of The best thing for me was that I knew the main actor of the
d to ies
fashione at we are proud Good
job gu in Abu movie (Soud Al Ka’abi). He is an AUS (American University of
kno w is th eritag e and ys! Sharjah) student, majoring in Mass communication.”
to our h Fatima
hold on Nita Haya Al Satari
tra ditions. Farida
USpace is where people write to us their queries
and reviews about a product, book, movie or
SPACE anything interesting. Share with us your concerns
and send them to editorial@abudabitempo.com
To vote, visit our website :
www.abudhabitempo.com Saoud Al Ka’abi - playing the character “Faisal” in “City of Life”
ASK facebooK & twitter quotes
Abhinav Manmohan
Tempo has most
@Ali Al Saloom
why does a small metal nail sink as soon as you Ahmad Al Dajani
unsurprisingly
Rizwan Pervaiz This is the best
outdone itself! I’m
place it in water, however an enormous ship stays This issue (June 1- 15) is really
waiting for my copy I like it very much just side of Abu Dhabi
looking good, and waiting for the next we celebrate in
floating? buraq alsmadi rich in content...
impatiently! Great work
issue our magazine.
on the outlook of the
magazine guys.
The famous story behind this is the discovery made by the Greek
physicist, engineer, and inventor Archimedes.
While taking a bath, he noticed that the level of the water in the tub rose
as he got in, and realized that this effect could be used to determine the VOTE VOTED
volume of an object. For practical purposes water is incompressible, In last issue Tempo asked:
so the submerged “ship” would displace an amount of water equal to Do you think football players have lost You prefer to:
its own volume. By dividing the weight of the “ship” by the volume of their sportsmanship?
water displaced, the density of the “ship” could be obtained. strike when the iron is hot
Visit Abu Dhabi 42.86 %
This density would be lower than that of the “nail” if cheaper and less Yes Tempo’s website
dense metals had been added. Archimedes then took to the streets on your mobile phone.
naked, so excited by his discovery that he had forgotten to dress, No Download www.gettag.mobi
look before you leap
crying “Eureka!” to scan this tag on your mobile.
57.14 %
This page has been designed by: Farah G Jdid This page has been designed by: Farah G Jdid
4 Tempo June 16 - 30, 2010 5

4. What’sHOT 2010 world cup
@aloft abu dhabi
bY venita s.
Happenings in Abu Dhabi 11 June – 11 July, Aloft Abu Dhabi, ADNEC
lord of the dance
Aloft Abu Dhabi is showing every game of the 2010 World Cup
live. The event is hosted in an air-conditioned Marquee where
guests can enjoy the games in comfort and style. Guests can
23 – 26 june, abu dhabi hall, adnec
check out the listings of individual matches on Facebook
ADNEC has announced the addition of an extra two performances and RSVP to the games they wish to view. A selection of
of the acclaimed dance musical ‘Lord of the Dance’ in a response to food and beverages are available inside the marquee, along
growing interest from audiences in the region. with endless Shisha outside at Mai Cafe. Additionally, a host
of leisure activities such as fit ball & sculpt classes, muscle
Tickets for the first four shows went on sale in April and because of training and special rates on yoga classes are also included.
the rapid rate of sales, the two additional shows will be scheduled Also, a variety of games will be available for younger children.
for 26 June bringing the grand total to six live performances from
23 – 26 June at the Abu Dhabi Hall.
Michael Flatley’s Lord of the Dance has been well received by
abu dhabi tempo gets
critics. Since making its debut in Dublin in 1996, the show has been
enjoyed by over 100 million people in over 67 different countries.
Based on Irish folklore, this classic tale of Good vs. Evil is expressed
through the universal language of dance. As the story unfolds,
a tour of ferrari world
the Little Spirit travels through time to help the Lord of the Dance
protect his people from the challenge of Don Dorcha, the Dark Abu Dhabi Tempo gets a multi-sensory experience at Ferrari World Abu Dhabi which is the world’s first Ferrari Theme
Park set to open on October 28th, 2010. With over 20 unique rides and attractions, the Theme Park will be a celebration
Lord. As this evil dark power challenges the hero, the incredible
of Ferrari’s past, present and future and will be one of the signature
adventure continues, drawing its audience into a mythical universe features of Yas Island, a 2,500 hectare island dedicated to
of love and danger. leisure, entertainment and lifestyle.
The tour took place on June 2nd, Italian National Day
in the company of the Ambassador of Italy, Paolo
Dionisi and his family.
Tempo visited the Bell ‘Italia which
featured a miniature recreation
express Yourself of Italy, with models of iconic
monuments from Italian cities
including Venice, Rome and
in 30”x30” Florence and of course,
Maranello, the heartland
and home of Ferrari.
9th - 24th june 2010 Bell’Italia is one of the
many attractions at
Express yourself in 30” x 30” at the Ghaf Gallery is an art exhibition
Ferrari World Abu
for national and international artists. This group exhibition is
Dhabi that can be
dedicated to serving art to everyone in Abu Dhabi. The aim of the
enjoyed by people
exhibition is not to judge the pieces of art or interfere with the
of all ages.
quality of the work but to give a chance for everyone to showcase
hidden talents. Whether it is a piece of poetry, photograph or
painting the artists will be showcasing their creative works.
Anyone who wishes to participate can do so by bringing their
creative works as Ghaf is providing the space for every piece of art
that is brought into the gallery.
6 Tempo June 16 - 30, 2010 7

5. Beat withRiz Funfacts
football, soccer & world cup
rip
bY sana bagersh
The very first World Cup was held in 1930. It is held
every four years, except for 1942 and 1946 because of
World War II. The next tournament will be in 2010 in
South Africa from June 11 to July 11. Brazil won a record
five World Cup titles with Brazilian Ronaldo holding the
individual record for most World Cup goals with 15.
FIRST GOAL: Uruguay hosted the first World Cup in
1930. Although many believed American Bart McGee
one Year scored the first goal in the World Cup, against Belgium
in the 40th minute, there was disagreement, and FIFA
anniversarY tribute
ruled that the first goal was scored by Frenchman
Lucien Laurent in the 19th minute against Mexico on
July 13, 1930.
bY rizwan tarmohamed TOP SCORING TEAM: Hungary scored 27 goals in the
1954 World Cup. Although Hungary made the finals that
year it lost to West Germany 3-2.
This year marks the first anniversary of the untimely death
of the King of Pop, Michael Jackson. One year ago on YOUNGEST PLAYER: The youngest player ever to play
June 25th, 2009, we were shocked to hear that one of the in a World Cup match was Northern Ireland’s Norman
world’s most legendary musical talents had passed away. Whiteside in a game against Yugoslavia in 1982. He was
17 years and 41 days old. Before this Pele held the record of youngest player.
FIRST BLACK PLAYER: In 1889 Rotherham United goalkeeper Arthur Wharton, born in Ghana, was the first black professional
I just hung up my phone after my youngest brother
player.
gave me the news. He’s a kid, he believes the silly gossip
channels, or so I thought. Coming home, I switched LARGEST ATTENDANCE: The highest attendance for one match was in the 1950 final when Brazil played Uruguay in Rio de
on the television only to find every channel plastered Janeiro, Brazil. The official attendance was 199,854.
with the news. That summer, millions of fans all over MOST CONSECUTIVE FIRST-ROUND ELIMINATIONS: Scotland holds the record with eight: 1954, 1958, 1974, 1978, 1982, 1986,
the globe mourned the loss of a true superstar as we 1990 and 1998.
said goodbye to the legendary King of Pop. FIRST RED CARD: In 1970 World Club the red and yellow card system was introduced and the first player to receive a red card
was Chile’s Carlos Caszely in 1974. It was in the 67th minute, in a match against West Germany
Michael Jackson was able to captivate his worldwide audience FIRST LIVE TV COVERAGE: This happened in the year 1937 for a practice match of Arsenal that was played at
simply by appearing at an event. The sight of the icon in his trademark Highbury stadium
fedora and sunglasses was guaranteed to generate crowds wherever
he went. We often found ourselves trying to imitate his moonwalk, an
apt name for an out-of-this-world dance move. Our vote: Definitely Maradona’s goal in the
“WHAT’S THE BEST Argentina vs England game in 1986, in Mexico.
There was a Michael Jackson song for every mood, for every emotion.
As new arrivals unfamiliar with Abu Dhabi, one of the first things my
SOCCER GOAL EVER?” You disagree? Then tell us which one deserves to
get top billing.
wife and I did was buy a Jackson CD to make our new place feel more
like home. It worked. What made “MJ” unique was that we would find
ourselves singing along as he pushed for the preservation of our planet in Tempo’s 2010 FIFA World Cup
Contest
The free membership
Earth Song or about his relationship with one Ms. Billie Jean. prize is provided by Watch the best soccer goal on your
mobile phone now:
Download www.gettag.mobi
The Thriller album, Michael Jackson’s ladder to the upper echelon of Ole Ole Ole, all you have to do is tell to scan this tag on your mobile.
musical talent, alongside the likes of The Beatles and Elvis Presley, provided us the names of the two final teams,
us with hits that are as catchy and as danceable now as they were over 25 the score and the winners of the
years ago when they were released. Michael Jackson’s music appealed to 2010 FIFA World Cup.
different generations and cultures as no other genre can. He was one of
the only artists whose music both my parents and us brothers appreciated, The first person to send in the correct answers will receive a
something truly rare! FREE single 6 months membership with World Gym, Khalidiya Branch,
Khalidiya. Rush your answers to: Dana Plaza, Abu Dhabi,
contest@abudhabitempo.com Tel: 02 667 5779
As we remember the musical genius and sing along to the plethora of or editorial@abudhabitempo.com
timeless classics he left us with, we are sure that Michael Jackson’s music
lives on, in our stereos and in our hearts! With over 2 million views on youtube.com, is this the best soccer goal ever? Send your suggestions to
editorial@abudhabitempo.com.
8 Tempo June 16 - 30, 2010 9

6. ViewPoint City Bites See Samurai
menu on your
mobile phone now
Download www.gettag.mobi
bY venita. s to scan this tag on your mobile.
whY do athletes bite their
medals? samurai
bY aYman buKair, 19, universitY student
LOCATION: BEHIND CAPITAL DIOR HOTEL
Have you seen the photograph of Rafael Nadal posing for a
For those of you who think Japanese cuisine
photograph after he won the French Open? It was on the front
comes with a big price, think again. Samurai
page of many newspapers. It is a picture of him beaming at
the camera and biting his cup. Note, he wasn’t biting a medal offers a broad variety on the menu that takes
(something he does all the time), he was biting the handle of a in the most of Japanese authentic dishes with a
large cup! Totally awkward! standalone sushi bar for all you fish lovers. The
miso shiru soup is a good way to start your meal
Although Rafael is a perennial medal biter, many athletes like to
followed by a sushi a-la-carte option. The sushi
do it all the time. Just think of the photos of the marathoners and
Olympians who win their medals, they’re always posing with the is reasonably priced and delightfully fresh with
medals between their teeth. I’m sure it looked cute on the first So what does this medal biting mean? It is clearly fairly large portions compared to the ones you
guy (or girl) who did it, but now, every Rafael, Felix and Hussain supposed to be a gag gesture of an athlete expect at a high end sushi joint.
do it, and it looks plain dumb. Remember the silver medalist luger attempting to check the authenticity of the prize. But,
I wanted to know…. can you really tell the purity of a
from Germany, David Moeller who bit his medal and chipped a meal for two
tooth? That’s one guy who won’t be biting a medal! medal by biting it? Does it really work? I did a bit of
research on the internet to find out… Miso Shiru (for two) Dh 14
Ikura Sushi (Salmon roe) Dh 30
According to Slate.com, you wouldn’t be able to
find out about the authenticity of the medal unless Hokkigai Sushi Dh 25
it was a certain metal and you had lots of biting Yaki Soba Dh 40
practice. It appears that in their purest forms, both
gold and silver are very soft metals that would leave (stir-fried noodles with sauce with choice of
chicken, beef or shrimps)
teeth marks if they were bitten. This is according to
something called a ‘Mohs hardness scale’ which pairs Bill for two - Dh 109
materials based on which one will scratch the most.
Gold scores 2.5 and silver (which is harder) scores a
2.7. Teeth enamel scores higher, and that basically
means that your teeth will scratch these lowered
scores metals and not vice versa. la mama italian
Fundamentally, the bite test doesn’t work at all! And LOCATION: SHERATON HOTEL
that’s because the medals given to athletes aren’t
pure anyway. For instance, Olympian gold isn’t pure An amazing offer awaits you at La Mamma
gold, and neither is silver. So why do athletes like to Italian. Summer lunch has never been
monkey around with medals in their mouths? The more appealing. Enjoy the latest lunch
real reason, I learned, is that media photographers
offer this June at Sheraton with one pizza
like to urge the athletes to do it so that they get a
and a beverage for AED 55 per person.
more ‘interesting’ picture. So photographers: quit the
unfunny gags, and athletes: don’t do it! The restaurant offers a variety of thin
crust pizza with a relaxing atmosphere
and fair prices to make your experience
enjoyable. Enjoy the buzzing ambiance of
See a full gallery of medal bit- this popular Italian restaurant with Chef
ing athletes on YouTube
on your mobile phone now. Massimo in his open kitchen for a pleasant
Download www.gettag.mobi evening with friends – this is one deal you
to scan this tag on your mobile.
don’t want to miss!
10 Tempo June 16 - 30, 2010 11

7. ShopCall My Style BLUEPRINT
KaYa radiance Tempo spots fashionable
Kaya Skin Clinic, the largest international
Age:
and: smart dressers around
skincare clinic chain in the Middle East Name Shabbir
thea city.ty: 20
Necklace Forever 21
offering a range of world-class skin Hadiy Dhs 14
Nationali
treatments and services, has embarked ni
Pakista
on an expansion drive in the region,
Jacket Stradivarius
which will see it opening its 13th clinic in Dh 115
the Middle East and third in the Emirate
of Abu Dhabi.
The new clinic, set to be unveiled at Mazyad
Bag H&M
Mall, Mohammad Bin Zayed City, Musaffah in Dh 70
the capital, will be part of the five new Kaya
Skin Clinics in the region to be opened during
2010, further reinforcing the health and
beauty experience offered by the skincare
chain. The proposed roll-out of new clinics
across the region will also see Kaya venturing
into new markets over the next three years. Top Forever 21
Dh 65
All services at Kaya Skin Clinic are approved
by US FDA. The clinic’s spokesperson says
their services are suited for all skin types
and are in line with its vision to deliver
What do you do?
world-class hygiene services and skincare I am a student
solutions.
Your most valued
fashion possessions?
Earrings
Jeans Bershka
Dh 110
OAKLEY, RIPCURL & BEYOND THE BEACH The One Thing I Regret
More on Al Boom Marine Buying:
is now open on the ground floor of Al Wahda
products on your mobile Bellbottom jeans
Mall giving you the perfect beach gear to brace phone now.
yourself this summer. Download www.gettag.mobi
to scan this tag on your mobile.
The One Thing I Dream
OUR FASHION
Whether it is surfing, wakeboarding, skating or
of Buying:
EXPERT SAYS:
living life to the fullest, this unique collection
A Louis Vuitton We love the way you
bridges the gap between style and performance luggage bag brought together the
because you simply wouldn’t want it any newest looks without
being a slave to fashion.
other way! Style inspiration: The accessories look great
The catwalk and we love the floral
Beyond the Beach was previously located on the prints (hot this summer!)
and the sandals.
first floor, and has now moved with the rest of My Style Philosophy:
Is that blue nail polish
the Al Boom Marine partners to provide the best Wear what you think you’re wearing?? You
of three under one roof. From fashion apparel looks good on you. It shameless trendsetter,
doesn’t matter if it’s in you!
surfer’s paradise
for men and women, to sports and surfing or out.
products, this Al Wahda Mall outlet is a good
place to visit.
12 Tempo June 16 - 30, 2010 13 13

8. TrendSetter
in this issue, tempo brings the best of trendsetter with three smart yet casual looks from giordano
giordano
looK 1
the spunKY sporter
giordano
looK 2
the casual charmer
giordano
looK 3
the partY starter
Get more on Giordano
products on your
mobile phone now
Download www.gettag.mobi
to scan this tag on your mobile.
14
8

9. Raising theBar Making a Difference
for sharifa sehweil tempo loves
Each of us can in his, or her, own way make a difference in our world.
Sometimes this can be a simple gesture, and sometimes it is a kind
fitness and charitY
word. This page is dedicated to the hero that resides in each and The Emirates Arthritis Foundation
every one of us, and to the sharing of great news that will make our
Did you know that one in five people worldwide suffer
began at home
planet a better place for us all.
from arthritis and the average age is 43?
60% of the sufferers in UAE are Emiratis. This disease is
bY alma Kadragic ecovoice very understated in the UAE due to lack of education on
the subject and around 12,000 children have arthritis;
27,000 under 25.
The Paper-less day campaign
The Emirates Arthritis Foundation is a non-profit
Sharifa Sehweil’s interest in physical and mental health began 35 years ago when she Organized by the Environment Agency Abu Dhabi (EAD), the organization dedicated to the mission of developing and
paper-less day campaign is organized every year to create promoting community arthritis initiatives.
discovered a book about yoga in husband Noureddine’s library . “I was new in the
awareness amongst companies on the importance of saving
United States,” she says, “and I found yoga a great way to spend the time,” enjoying the paper and the possibility of functioning with less paper. On The Emirates Arthritis Foundation strives to breathe life
physical and mental peace of yoga. into leading ideas on health, hope and happiness, and to
this day, paper will be made available only through designated
raise awareness about the rigours of arthritis.
focal points after the need for the use of paper is confirmed.
When she was diagnosed with cancer ten years ago, yoga proved a life saver. The paper-less campaign was conducted on June 3rd and Katrina Thornley, the face of Emirates Arthritis Foundation
In Louisiana for medical treatment, Sharifa began going to a gym. “I found a 126,871 people have committed less-day. who suffers from a form of juvenile arthritis told
woman named Debbie who I will always remember,” she says, “very sweet and Tempo.”People feel sorry for me when I tell them I have
arthritis, and I tell them not to be. Despite slowly losing
compassionate. She made me realize I should strengthen my core” to get back mobility over the years, I have never had a “normal” life,
to health. That meant taking up pilates while continuing yoga.
5 things You can do so I don’t feel like I’m missing out. I now run a model
agency here in Dubai. I am on the executive board for the
Back in Abu Dhabi, Sharifa decided to pass on to others what she knew about
todaY to save paper
Emirates Arthritis foundation and we’re starting to make
yoga and started teaching. However, the pilates bug had bitten her, and after a difference.
a training course in Montreal, Sharifa was certified to teach pilates. She started 1. Use recycled paper The most important things would have to be my very
looking for a place to train people in pilates or yoga and the accompanying supportive family and friends and the pure determination
2. Use small messages below your email signature such not to let arthritis control you. You only have one chance
mental disciplines. to live your life, so please make the most of it. Don’t let it
as “think before you print this email” can help spread
beat you!!!”
In 2007, Sharifa, her daughter Nadia, and Elina Nykanen Rozycki opened a awareness of reducing the use of paper.
two-in-one studio, Soma Pilates and Yoga Tree, in a Bateen villa. Today among For more information on how you can help the Emirates
3. Use both sides of the paper while printing. Arthritis Foundation visit www.arthritis.ae
the approximately 400 students with various health issues. Sharifa says
4. Go digital! Read books and newspapers off the net.
pilates can help people manage “back or knee problems, arthritis, some
neurological conditions like multiple sclerosis.” 5. Send faxes electronically i am on the executive board for the
emirates arthritis foundation and we’re
In addition, for the last 15 years,
starting to make a difference.
Sharifa has been raising money
for Palestinian children. helping hand
The child of Palestinian How to become a FISH FINDER!
emigrants and married Following the success of the “Choose Wisely” Campaign EWS-
to a Palestinian, Sharifa WWF is kicking off a new volunteering programme called
feels children are “the “fish finders” Fish Finders are a group of EWS-WWF volunteers
.
dedicated to marine conservation. As a fish finder you will
victims of everything.” Her
be promoting sustainable choices of fish to the public and
charitable activities have involved presenting the problems related to overfishing. The EWS-WWF
everything from community events to team will provide all the volunteers with training sessions on
hosting parties at home . over-fishing, consumer guide and other cool giveaways to
create wide spread awareness.
The secret of integrating health and charity,
Sharifa says, is “to do what makes you happy. To participate contact akumar@ewswwf.ae with your name,
phone number,and location (Abu Dhabi or Dubai)
Then you attract the right kind of energies
around you.” Making a Difference is a celebration of good people and good deeds.
Please share with us your ideas, activities and community
‘public-good ‘ stories. Send them to editorial@abudhabitempo.com
20 Tempo June 16 - 30, 2010 21

10. YourTamakkan TechTalk
bY noori passela
tamaKKan entrepreneur: Khulood al mehairY
an interview with the owner of K’s cooKies
bY alma Kadragic
1. You have a full time job at one of the oil companies
as Internal Communications Specialist. What made you
9. What about your friends? Are they buying the
cookies? apple
iphone
decide to start a business at the same time? My friends are the first people who filled my order book.
Well, in the beginning, I wasn’t sure I was going to be They are a major support too.
offered any job, and I knew job hunting takes time, but
4gs
by the time I launched my business, I found a good job - 10. Right now you are doing the business from home.
maybe the business opened other doors. Do you plan to move it outside the home at any point?
Yes, I’m looking forward to it, but it will depend on when
2. You majored in communications at Zayed University I can stand on my feet fully with strength and manage to
and are a good writer of fiction and nonfiction. Your do everything as well as find the best location for it.
business K’s Cookies is kitchen-based and seems
entirely different. Why did you choose cookies? 11. Could this business evolve into something large or
Every person has several hobbies and passions. I may be a do you want to keep small?
good writer and a reader, but I also have other things that I Yes, it could grow big, inshallah one day. With the help and The pixel upgrade of 960 x 640 (four times as much as the The phone is set to contain split volume buttons and a
love and care about. Cooking is one of them. contribution of people and customers with ideas for K›s iPhone 3GS) along with the IPS technology and micro-SIM noise cancellation microphone which can be useful when
Cookies, my business will inshallah not only be a shop or a card slot used in the iPad are great for better high def
3. Once you decided to start K’s Cookies, what was the shooting outdoors among crowds.
kiosk but a chain in the UAE and the Middle East. pictures. The wider viewing angles will make your shots
biggest problem for you?
look clearer when taken using the iPhone 4GS’ forward- Supposedly, the iPhone also contains a video-chat
Cookies is something new to our society that we brought 12. What’s your longer range horizon: 2 years, 5 years, facing camera. The in-built processor is an A4 CPU.
from the western world. The fear was, would our society 10 years? application and other tools including a multi-tasking
love to have something like cookies and would they For 2 GB, you can store approximately 10,000 emails with feature demanded by users of the 3GS, home screen
Let’s stay optimistic and keep it for destiny to unveil.
accept it. no attachments, 1,500 emails with attachments and 4,000 folders and a unified email inbox.
I always say, dream, dream, and take action. Everything
starts small, but you with your actions and will can web-pages. You can stream around 200 minutes of video
4. How do you come up with the recipes? and post 500 photos to Facebook or MySpace.
grow it big.
Recipes are available everywhere; however, I played with
the flavors. The iPhone will be releasing soon in stores all over UAE. Check this space to find out more.
5. Cookies are a common product. How do you
differentiate K’s Cookies from others?
They are freshly baked, made at home, clean, branded, and
have many flavors. blacKberrY
6. Stories are part of your marketing? Why?
Using the story helped in advertising the flavors of K›s curve
8900
Cookies. It was just a random idea, but people loved it, it
sounded interesting and funny, it is definitely an attention
grabber.
7. You are the youngest of 10 siblings. What did your A sleek new twist on a classic style’ says the official BlackBerry
brothers and sisters have to say when you told them website. The new BlackBerry Curve 8900 is the thinnest and the
you would start K’s Cookies? lightest in the series.
I got the support, they pushed me further to do it,
The latest BlackBerry lets you create your visuals with a new camera
encouraged me in every step, advised me if there was
complete with auto focus, auto flash and image stabilization. With a
anything wrong, and today they are helping me expand.
480 x 360 pixel screen, everyone can get professional results from it.
If pictures aren’t enough, switch to the video-camera and
8. How much money did you need to start the
record away!
business?
Not much, the expenses changed throughout the project. I The GPS is designed to work with BlackBerry Maps and other
started with about 10K and am still managing the finances. location-based software. The WiFi network lets you surf the net,
It’s from my own money and with some family help. check your email and stream music or videos once connected to a
local network.
22 Tempo June 16 - 30, 2010 23

11. MyABU DHABI what motivates me
to studY and worK
four emirati students explain. Zainab is a business/marketing major. She wants to
work as a project manager after she graduates. Each of them is determined to finish the bachelor’s Like Alanoud who will soon be interviewing for work,
bY alma Kadragic degree. Alanoud who was Student Council President the others look forward to jobs after graduation. Three of
Shamsa is a business/HR major. She worked for a is about to graduate and says, “getting a degree is very them want their job to be in the private sector. Shamsa
while in the Ministry of Foreign Affairs and hopes important in my family.” It’s a “building block” toward self who experienced the public sector in her work placement
to become an HR manager and also perhaps an development. position says private companies offer better “chances and
Parents and others who’ve forgotten entrepreneur with her own company. opportunities” as well as more flexible scheduling which
Maitha didn’t immediately start at ADU after leaving
how it was when they were students Alanoud is a business/management major. She too she needs to enroll in a graduate program.
her first university. Now she says, “I’m not stopping at the
like to say that young people today wants to work as a project manager. bachelor’s degree.” She wants at least a master’s, maybe Alanoud looks for more challenges in the private sector.
Maitha is an English major and likes to write fiction. even a doctorate. “I will be expected to prove myself, which will drive me to
are lazy, they don’t like to work, they do more,” she explained, “and this way I will also develop
She has worked at Abu Dhabi Airports Company Shamsa too took a year off after her first experience at
avoid challenges at school or at work. and wants a career in event management. my skills.”
university. She wants to “build” her future and says her
In the UAE people who aren’t Emiratis family encourages her. Shamsa’s mother - like Alanoud’s Maitha said that a private company will offer “a
At ADU, they like studying with girls from other
like to say that young Emiratis are cultures. Maitha and Shamsa previously attended father - attended the forum. development and training program that will only make
me more productive as an employee.”
really lazy, really don’t like to work, one of the national universities where all the students Zainab says everyone in her family has encouraged her to
were Emiratis. They said they enjoy having friends with study. “Everyone in my family has a degree,” she said, “not The girls agreed that a good employer provides a
and can’t stand challenges of any different experiences and contrasting just bachelor’s, but master’s, and Ph.D. clear career path and training opportunities. Also very
kind. Some add that Emiratis keep to important is recognition for work well done. “It increases
themselves and don’t like to socialize confidence and makes you work even harder and better
with people from other cultures. so you can be worthy of the praise you have received,”
explained Zainab.
That’s not the impression given by Interestingly, pay isn’t a major consideration for any of
four Emirati college students who them although as Maitha said, “the salary does play a
part, of course.”
spoke at a forum on Emiratization in
the workplace. They are students at
Abu Dhabi University (ADU) which
organized the forum; they have
different majors, but they agreed
about what they liked and didn’t
like at school and what they will be
looking for after they graduate and
start working as professionals.
From left to right in the photo are
Zainab Al Refaei, Shamsa Al Qubaisi
Alanoud Al Madhi, and Maitha Al Mazrouei.
24 Tempo June 16 - 30, 2010 25