This report brings together data from more than 200 studies to offer a detailed portrait of Latin America's media market, including: Media penetration in Latin American markets The rise of Latin American consumers Pay TV in Latin America: penetration and future projections Social media penetration and influence on purchase decisions in Latin America Mobile and smartphone penetration in Latin America Use of mobile Internet in Latin America Growth of print media in Latin America Ad spend trends in Latin America and future projections Mobile Internet growth in Latin America E-commerce in Latin America and top-selling products among Latin american e-online shoppers Mobile commerce in Latin America Broadband in Latin America Top social media sites in Latin America Media penetration, ad spend, pay TV adoption, print media circulation, Internet penetration and Internet user preferences and trends for Argentina, Brazil, Caribbean, Central America, Chile, Colombia, Mexico, Peru, Uruguay, Venezuela and other markets within Latin America

1. LATIN AMERICA’S MEDIA MARKET 2013

2. CONTENTS
Print: Market Indicators of Growth
TV: Trends in Ad Spend & Pay TV
Penetration
Internet: Audience size, future growth, sites
with most reach, user attitudes toward
Internet advertising, average CTRs in region
and in major markets
E-commerce: Total sales for 2012, growth since
2003, projected growth in key Latam markets,
most popular products
Mobile Market: Penetration of mobile phones,
smartphones & tablets, the triple-digit growth
of mobile Internet in Latin America and
response to mobile advertising
A Growing Consumer Class:
The surge of the class C
Media Penetration in Latin America
Ad Spend Projections for Latam:
2013 and 2014
Social Media: Use, most popular sites, reach,
influence on consumer purchase decisions
Online Videos: The audience, consumption trends
and advertising potencial

3. A GROWING CONSUMER CLASS:
THE SURGE OF CLASS C

4. Source: The World Bank, Economic Mobility and the Rise of the Latin American Middle Class
1 in 3
Families in Latin America are
middle class
In the past decade, more than
50 million people have joined the
middle class in Latin America.

5. Sources: 1United Nations, 2World Bank, 3Cetelam report O Observador Brasil 2012, 4Consultora W, 5Departamento Administrativo Nacional de
Estadística, 6Asociacion Mexicana de Agencias de Investigacion de Mercados y Opinión Pública, 7Asociación Peruana de Empresas de
Investigación de Mercados, 8Novomerc Chile
7%
21%
3%
31%
7%
13%
47%
55%
52%
33% 32%
28%
0%
10%
20%
30%
40%
50%
60%
Argentina Brazil Chile Colombia Mexico Peru
Classes AB
Class C
LATIN AMERICA’S MIDDLE CLASS (CLASS C)
HAS BECOME A SIGNIFICANT PORTION OF
THE POPULATION IN SEVERAL KEY MARKETS.

6. …PARTICULARLY IN BRAZIL. WHY?
FIRST, IT’S GROWING RAPIDLY.
105,000,000
Brazilians were Class C in 2011 55%of the population
In 2014 58%of the population
will be Class C
40,000,000 Brazilians joined Class
C between 2003-2011
Source: Cetelem BGN Observador Brasil, Fecomercio SP, Data Popular

7. SECOND, CLASS C IS SPENDING HUGELY:
R$1.089 trillion2012
Sources: IPC Target, FecomercioSP
R$1.4 trillion*2015
*more than classes A and B combined!

8. MEDIA PENETRATION
IN LATIN AMERICA

9. Source: IBOPE Media Book 2012
Free TV Pay TV Radio Newspapers Magazines OOH Internet
Argentina 95% 71% 68% 43% 21% 91% 54%
Brazil 97% 35% 76% 34% 40% 86% 44%
Chile 99% 60% 73% 48% 35% 90% 64%
Colombia 94% 78% 68% 39% 32% 91% 63%
Costa Rica 97% 58% 77% 81% 13% 94% 41%
Ecuador 98% 24% 80% 65% 41% 99% 55%
Guatemala 85% 63% 86% 74% 8% 99% 26%
Mexico 97% 36% 54% 27% 27% 98% 48%
Panama 94% 50% 62% 69% 12% 70% 51%
Peru 98% 64% 84% 69% 23% 100% 60%
Puerto Rico 87% 54% 84% 73% 22% 97% 44%
Penetration by Medium, 2011
TV, OUT-OF-HOME AND RADIO HAVE THE DEEPEST
PENETRATION IN MANY LATIN AMERICAN COUNTRIES…
BUT INTERNET IS GROWING SIGNIFICANTLY.

10. AD SPEND PROJECTIONS
FOR LATAM: 2013 AND 2014

11. Zenith Optimedia projects 10% growth in ad spend for Latin America in 2013—
twice the growth of North America and triple the growth of Western Europe
2013 2014
Latin America 10% 9%
North America 4% 5%
Western Europe 3% 3%
Central & Eastern Europe 9% 9.9%
Asia Pacific 7% 8%
Middle East, North Africa 2.8% 2.3%
Rest of World 9.3% 10%
LATIN AMERICA IS THE WORLD’S
FASTEST-GROWING REGION IN AD SPEND.

12. Argentina: up 19.6% in first 9 months of
2012, 31.6% growth in all of 20111
Sources: 1Cámara Argentina de Agencias de Medios, 2WARC, 3Asociación Chilena de Agencias de Publicidad, 4Asomedios, 5Confederación de
la Industria de la Comunicación Mercadotécnica, 6IBOPE Media Panamá, 7Compañía Peruana de Estudios de Mercados, 8Asociación Uruguaya
de Agencias de Publicidad
LATIN AMERICA’S AD SPEND IS GROWING
STRONGLY IN ALL MAJOR MARKETS.
Brazil: up 10.7% in 2012, 9.8%
projected growth in 20132
Chile: 10.4% increase in all of 20113
Colombia: 8.8% growth in 20114
Mexico: up 14% in all of 20115
Panama: up 7.7% in all of 20116
Peru: up 9% in 20127
Uruguay: up 5.6% in all of 20128

13. AND BY 2014, BRAZIL WILL BECOME
THE #5 AD MARKET IN THE WORLD.
Source: Zenith Optimedia
Rank Country
Ad Spend in
2014 (billions)
#1 United States
173,593
#2 Japan
53,434
#3 China
48,755
#4 Germany
27,548
#5 Brazil
22,216

14. Source: Cámara Argentina de Agencias de Medios
37.4%
9.4%
35.0%
4.8%
3.2% 5.0%
1.3%
6.1% Free TV
Pay TV
Newspapers
Magazines
Radio
OOH
Cinema
Internet
ARGENTINA AD SPEND SHARE BY MEDIUM, 2011

15. Source: Projeto Inter-Meios
BRAZIL AD SPEND SHARE BY MEDIUM, 2011
Guides
1.1%OOH 3%
Cinema
0.3%
Radio 3.%
Pay TV 4%
Internet
5.1%
Magazines
7.1%
Newspapers
11.8%
Free TV 63%

16. Source: Asociación Chilena de Agencias de Publicidad
44.9%
26.6%
6.8%
1.9%
8.6%
0.3%
4.6%
6.2%
Free TV
Newspapers
Radio
Magazines
OOH
Cinema
Pay TV
Internet
CHILE AD SPEND SHARE BY MEDIUM, 2011

17. Source: Confederación de la Industria de la Comunicación Mercadotécnica
56%
8%
7%
8%
6%
8%
Free TV
Radio
Print
Internet
Pay TV
OOH
MEXICO AD SPEND SHARE BY MEDIUM, 2011

18. Source: Compañía Peruana de Estudios de Mercados y Opinión Pública
49.68%
16.5%
12.1%
3.5%
18.2%
TV
Newspapers
Radio
Internet
Not specified
PERU AD SPEND SHARE BY MEDIUM, 2011

19. Source: Comité Certificador de Medios ANDA-FEVAP
26.9%
6%
5.6%
23.5%
5.6%1.5%
10.2%
12.2%
8.5%
Free TV
Internet
Pay TV
Newspapers
Magazines
Cinema
Radio
Direct mail
OOH
VENEZUELA AD SPEND SHARE BY MEDIUM, 2011

20. PRINT MEDIA
IN LATIN AMERICA

21. • Latin American newspapers will grow in revenue by 5.5% per year
through 2016 to reach a total of US$10.4 billion1
• Newspaper circulation went up by 5% in Latin America between 2006
and 20112
• In 2009 magazine ad spend dropped in every region—EXCEPT for Latin
America, and it’s forecast to grow through 20161
• Latin American newspaper revenues went up by 65% between 2006
and 20112
• Newspaper circulation in Brazil grew by 1.8% in all of 2012 and in 2011
grew by 3.5% to reach 4.4 million copies, a new record3
• 11.9% CAGR growth is forecast for newspaper ad spend in Argentina
through 20161
• Magazines grew 33.7% in ad spend in Argentina in 20111
• Newspapers grew by 50% in circulation in Peru between 2007 and 20124
Sources: 1PriceWaterhouseCoopers Global Entertainment Media Outlook 2012-2016, 2WAN-INFRA,, 3Instituto Verificador de Circulação, 4KPMG
PRINT IS STILL A STRONG MEDIUM THROUGHOUT
LATIN AMERICA. MARKET INDICATORS THAT
SUGGEST THIS INCLUDE:

22. Sources: Cámara Argentina de Agencias de Medios, Projeto Inter-Meios, Asociación Chilena de Agencias de Publicidad, Asomedios, Ipsa
Group Latin America, Compañía Peruana de Estudios de Mercados y Opinión Pública, Comité Certificador de Medios ANDA-FEVAP
Argentina Brazil Chile Colombia Ecuador Peru Venezuela
40%
18%
29%
36%
10%
17%
29%
Print ranks #1 in ad
spend share in
Argentina and #2 (after
free TV) in Brazil, Chile,
Colombia, Ecuador, Peru
and Venezuela
PRINT ALSO COMMANDS A MAJOR PORTION
OF AD SPEND IN MANY LATAM MARKETS.
Print's Share of Ad Spend in Key Latam Markets, 2011

23. TV IN LATIN
AMERICA

24. 37%
63%
45%
49%
56%
47%
54%
Argentina Brazil Chile Colombia Mexico Peru Uruguay
Percentage of TV’s Ad Spend Share, 2011
FREE TV RULES AD SPEND IN MOST OF
LATIN AMERICA…
Sources (left to right): Cámara Argentina de Agencias de Medios, Projeto Inter-Meios, Asociación Chilena de Agencias de Publicidad, Asomedios,
Confederación de la Industria de la Comunicación Mercadotécnica, Compañía Peruana de Estudios de Mercados, Asociación Uruguaya de
Agencias de Publicidad
Free TV Ad Spend Share in Major Latam Markets, 2011

25. Sources: 1Dataxis, 2Anatel, 3Centro de Investigación en Innovación en Telecomunicaciones, 4LAMAC, 5IBOPE
pay TV penetration
in Latam by 20171
of homes in Brazil
will be subscribed
to pay TV by 2018—
potential audience
of 173 million2
8.5 million
homes in Argentina have pay TV service4
Projected penetration
of pay TV in Mexico
in 20133
4.2 million
homes in Colombia have pay TV service5
Percentage of TV’s Ad Spend Share, 2011
…BUT PAY TV PENETRATION REACHED 50% IN ALL
OF LATAM IN FEB 2012 AND IS GROWING RAPIDLY.
68%
90%
50%

26. INTERNET IN
LATIN AMERICA

27. Sources: Internet WorldStats, comScore, Subsecretaría de Telecomunicaciones, Asociación Mexicana del Internet
28,000,000
1,985,970
85,000,000
9,086,000
25,000,000
2,000,000
4,000,000
4,000,000
1,200,000
2,200,000
1,000,000
40,600,000
663,000
1,500,000
1,523,000
9,900,000
1,698,000
1,855,000
10,900,000
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Uruguay
Venezuela
Percentage of TV’s Ad Spend Share, 2011
AS OF 2012, INTERNET COMMANDS A HUGE
AUDIENCE IN LATIN AMERICA: 232 MILLION.

28. Growth projections for specific markets:
Sources: 1LACNIC, 2Comitê Gestor da Internet, 3Pyramid Group, 4Latin America & Caribbean Network Information Centre, 5Comisión Nacional
de Telecomunicaciones de Paraguay
Percentage of TV’s Ad Spend Share, 2011
BY 2015, THERE WILL BE 60% INTERNET PENETRATION IN
LATIN AMERICA AND 120 MILLION ADDITIONAL USERS.1
Brazil 168 million by 2014, up from 85 million in 20122
Chile 16.4 million by 2015, up from 9 million in 20123
Ecuador 7.5 million by 2015, up from 4 million in 20124
Mexico 65 million by 2015, up from 40 million in 20124
Paraguay 3.4 million by 2015, up from 1.5 million in 20125

29. Types of Web Sites with Deepest Reach among
the Region’s Internautas:
Source: Futuro Digital, comScore, March 2012
97.5%
96.3% 96.7% 96.4%
86.3%
85.3%
Portals Search Entertainment Social Media News Community
Percentage of TV’s Ad Spend Share, 2011
HERE’S WHERE TO REACH LATIN AMERICA’S
INTERNET USERS.

30. • 67% of female shoppers in Brazil use the Internet as a source before shopping for
products and services1
• 95% of Brazilian consumers look for information online before buying a car2
• 68% of Brazilian Internet users say that online ads influence their purchasing
decisions3
• 57% of Brazilian Internet users say that Internet ads motivate them to buy the
products that are advertised4
Sources: 1Oh! Panel, 2IDG, 3Deloitte Media Democracy, 4IAB Brasil, 5Asociación Mexicana de Internet, 6Estudio Colombiano del Internet 2011
• 75% of Mexican Internet users stop to view online ads5
• 83% of Mexican Internet users recall online ads5
• Product categories with highest recall include computer products (50%), movies
(46%), mobile phones (45%), banks (32%) and software (32%)5
• 53% like seeing ads on social media sites and 61% recall ads they see on social
media sites5
• Preferred online ad formats for Colombian Internet users are banners (37%),
videos (35%) and sponsored links6
• 7 out of 10 Colombians check opinions and recommendations on social
media before buying a product1
• Internet is the #2 medium that motivates Colombians to buy products6
LATIN AMERICANS IN KEY MARKETS ARE WELL-
DISPOSED TOWARDS INTERNET ADVERTISING.

31. Average Click-Thru Rate Latin America North America
Standard banner (overall) 0.14% 0.10%
728X90 0.14% 0.09%
120X600 0.12% 0.07%
160X600 0.15% 0.08%
Mobile banner 0.48% 0.86%
Rich media 0.34% 0.15%
Source: MediaMind Global Benchmarks Report H1 2012
LATIN AMERICANS HAVE SIGNIFICANT HIGHER CTRS THAN
NORTH AMERICANS FOR STANDARD BANNERS AND ALSO
FOR RICH MEDIA.

32. Source: MediaMind Global Benchmarks Report H1 2012
Average Click-Thru Rate Argentina Brazil Central America Chile Colombia Mexico Peru
Standard banner (overall) 0.13% 0.14% 0.15% 0.12% 0.13% 0.15% 0.19%
728X90 0.13% 0.15% 0.13% 0.13% 0.14% 0.13% 0.25%
120X600 0.11% 0.13% 0.10% 0.12% N/A 0.10% N/A
300X250 0.13% 0.15% 0.17% 0.23% 0.19% 0.17% 0.21%
160X600 0.14% 0.12% 0.17% 0.23% 0.17% 0.17% 0.18%
Rich Media 0.42% 0.22% 0.45% 0.25% 0.72% 0.44% 0.58%
Enhanced std. banner 0.07% 0.11% 0.09% N/A N/A 0.09% N/A
728X90 N/A N/A 0.08% N/A N/A 0.08% N/A
120X600 N/A N/A 0.06% N/A N/A 0.06% N/A
300X250 0.07% N/A 0.17% N/A N/A 0.17% N/A
Polite Banner 0.18% 0.11% 0.15% 0.17% 0.16% 0.15% N/A
Floating Ad 1.93% 0.44% 2.59% N/A 3.23% 2.59% 1.01%
Expandable Formats 0.43% 0.31% 0.54% 0.23% 0.61% 0.53% 0.68%
234X60 0.54% 0.55% 0.69% 0.50% 0.96% 0.69% 0.86%
728X90 0.27% 0.40% 0.48% n/A N/A 0.43% 0.99%
160X600 N/A 0.23% 0.32% n/A N/A 0.32% N/A
300X250 0.42% 0.20% 0.55% 0.43% N/A 0.56% 0.36%
PushDownBanner 0.36% 0.17% 0.27% n/A 0.26% 0.27% 0.26%
IN SEVERAL KEY LATAM MARKETS, FLOATING ADS
PERFORM WELL & 300 X 250 STANDARD BANNERS
GENERALLY HAVE HIGHER THAN AVERAGE CTRS.

33. Source: IAB Brasil
42%
55%
3%
Display
Search
Other
BREAKDOWN OF 2011 ONLINE AD SPEND, BRAZIL

34. Source: IAB Chile
49%51%
Search, Directories,
Social
Display
BREAKDOWN OF 2011 ONLINE AD SPEND, CHILE

35. Source: IAB Colombia
70%
17%
8%
2.50% 1.16% 1.01%
Display
Search
Social media
Video
Mobile
Email marketing
BREAKDOWN OF 2011 ONLINE AD SPEND, COLOMBIA

36. Source: IAB México
61%
28%
12%
Display
Search
Classified
BREAKDOWN OF 2011 ONLINE AD SPEND, MEXICO

37. Source: IAB Perú
53%47% Display
Search
BREAKDOWN OF 2011 ONLINE AD SPEND, PERU

38. Source: IAB Uruguay
36%
35.60%
19%
3%
3%
2%
5% Display
Search
Production of
materials
Email marketing
Mobile
Services
Other
BREAKDOWN OF 2011 ONLINE AD SPEND, URUGUAY

39. SOCIAL MEDIA IN
LATIN AMERICA

40. Of Latin American
Internet users are on
social media11
Sources: 1comScore, 2Socialbakers
Social media have deep penetration
and heavy engagement in the region.
Growth in Facebook users in
2011 in Latin America: more
than 168 million users
around the region2
Of total time spent online
in Latam is spent on social
media sites1
95% 50% 28%

41. • 73% of Latin Americans regularly read
comments about brands on social media
• 66.9% trust these comments
• 62% say these comments influence their
purchase decisions
Source: Oh! Panel study, May 2011
Social media influence the purchase
decisions of 62% of Latin Americans.
• 58.9% of Latin Americans go on social media
to find product information
• 36.8% of Latin Americans follow brands on
social media
• 78.6% follow brands to learn about new
products offered by that brand

42. Source: comScore
Facebook is Latam’s America’s most popular
social media site but other sites have grown
hugely in the region.
5,000% 2,500%
97%
86% 43%
Increase in Unique Visitors, November 2011 to November 2012

43. ONLINE VIDEOS IN
LATIN AMERICA

44. 11.5 million videos watched every month in
Argentina, Brazil, Chile and Mexico
Source: comScore
Online video consumption has spiked
significantly in Latin America.
96%: online videos have the deepest reach in
Argentina, followed by Chile (92%),
Brazil (84%) and Mexico (81%)
172 online videos a month are watched by
Chileans, while Mexicans watch 155 per month,
Brazilians watch 125 per month and Argentines
watch 117 per month

45. • Advertisers fail to reach 30% of
the audience via just TV but can
gain 16% of effective reach by
combining TV and online video
advertising1
Sources: 1comScore, 2YouTube
Besides growth, online video offers
major opportunities for ROI.
Average growth of 37.5%
In online videos watched in
Argentina, Brazil, Chile and Mexico
between 2011 and 20121
Brazil is the
6th largest market in the
world for
in terms of videos watched2
In 2011, video views on
YouTube grew 67% in
Brazil2

46. E-COMMERCE IN
LATIN AMERICA

47. Source: América Economía & Visa Latin America E-Commerce study, 2012
26%
projected
growth in 2012
E-COMMERCE IN LATIN AMERICA HAS GROWN
BY 27 TIMES SINCE 2003.
E-commerce
sales in Latam
in 2003:
US$1.6 billion
E-commerce sales
in Latam in 2011:
US$43 billion
US$69 billion
Projected e-commerce sales for
Latin America in 2013

48. Clothes
Computer electronics
Music, movies or videos
Appliances
Computer hardware
Source: comScore
OVERALL, CLOTHES ARE THE PRODUCT THAT
LATIN AMERICANS BUY THE MOST ONLINE.
A 2012 comScore e-commerce study of Latin America revealed the most popular
products among online shoppers in the region:
1
2
3
4
5
6
7
8
9
10
Entertainment tickets
Vacation/travel
Health and beauty care
Books and magazines
Sports and fitness

49. Sources: 1América Economía & Visa E-Commerce Study, Latin America, 2012, 2e-bit
The percentage of
e-commerce sales in
Latin America that are
generated in Brazil1
2012 e-commerce sales in Brazil2
Projected 2013 e-commerce
sales in Brazil2
BRAZIL IS THE LEADING E-COMMERCE MARKET
IN LATIN AMERICA…
59%
US$11
billion
US$14
billion

50. …BUT OTHER LATIN AMERICAN MARKETS
ARE POSTING STRONG E-COMMERCE
NUMBERS.
Sources: 1América Economía & Visa Latam E-commerce study, 2012, 2Asociación Mexicana del Internet, 3Cámara Argentina de Comercio
Electrónico, 4Cámara Colombiana de Comercio Electrónico,
Mexico
• #2 e-commerce market in Latam1
• US$6.2 billion in sales in 2012, 46% growth2
• Top 5 selling products are (#1) plane/train
tickets, (#2) tickets to shows, (#3) hotel
reservations, (#4) electronics, (#5) clothes2
Argentina
• US$3.3 billion in sales in 2012, 32%
growth compared to 20113
• 5 best-selling products are (#1)
smartphones, (#2) women’s clothes,
(#3) car accessories, (#4) men’s clothes,
(#5) home decor3
Colombia
• US$2 billion in sales in 20124
Chile
• US$1.7 billion in sales in 20121
• 14% growth compared to 20111

51. LATIN AMERICA’S
MOBILE MARKET

52. MOBILE PENETRATION IN LATIN AMERICA IS AT 105%
AND WILL REACH 130% BY 20151.
Sources: 1GSMA, Comisión Nacional de Comunicaciones de Argentina, Anatel, Subsecretaría de Telecomunicaciones, Ministerio de Tecnologías de la
Información y las Comunicaciones, Ministerio de Ambiente, Energía y Telecomunicaciones, Superintendencia de Telecomunicaciones, Pyramid
Research, Superintendencia de Telecomunicaciones, Unión Internacional de Telecomunicaciones, Everis, Oficina de Desarrollo de las
Telecomunicaciones de la UIT, El Ministerio de Transportes y Comunicaciones, Instituto Nacional de Estadísticas, Comisión Nacional de
Telecomunicaciones, Vision Mobile, Google, 3D Chile, LG Mobile Colombia, IDC, Futuro Labs
142%
124%
129%
100% 101%
89%
98%
20%
14%
30%
7% 10%
20%
11%
0%
20%
40%
60%
80%
100%
120%
140%
Argentina Brazil Chile Colombia Costa Rica Mexico Peru
Mobile penetration Smartphone penetration
Mobile & Smartphone Penetration in Major Latam Markets

53. Argentina: 43% increase in tablet sales in
2012: 340,000 units sold1
Sources: 1IDC, 2IT Data, 3GfkChile, 4Gremial de Empresas de Informática, 5Dominio Consultores
TABLET ADOPTION IS LOW COMPARED TO OVERALL
POPULATION BUT SALES ARE SPIKING IN SEVERAL
LATAM MARKETS.
Brazil: Tablet sales reached 3.1 million
in 2012 and are projected to reach 5.1 million in 20132
Chile: 27,300 tablets sold in first quarter of 2012,
11.5% share of portable PC market in the country3
Guatemala: 40,000 tablets sold during Jan-June 2012,
52% more than Jan-June 20114
Peru: Tablet sales increased by 334%
in the first half of 20125
Mexico: Tablet sales reached 2.2 million in 2012
and will reach 4.3 million units by 20161

54. Sources: 1Huawei, 2Convergencia Research, 3COFETEL, 4Ministerio de Transportes y Telecomunicaciones, 5Nokia, 6Unidad Reguladora de los
Servicios de Comunicación
Increase in Argentina’s
mobile broadband
subscribers, 2010-20122
Growth in Brazil’s mobile
broadband subscribers,
2010-20121
Chile’s growth in
mobile broadband
connections, 20114
México’s growth in mobile
broadband subscriptions,
2011-20123
Increase in
Colombia’s mobile
Internet use, 20115
Uruguay’s growth in
broadband
connections in 20116
MOBILE INTERNET IS GROWING HUGELY IN
LATIN AMERICA.
421% 194% 107%
105% 69% 60%

55. LATIN AMERICANS ARE SHOWING STRONG
RESPONSE TO MOBILE ADS.
Sources: 1MediaMinds, 2Hunt Mobile Ads
Average CTR for mobile
banners in Latin
America, higher than
that of Australia,
Eastern Europe and
most of Asia1
Of Latam mobile
device users
respond favorablly
to
geo-targeted ads1
Mobile ad CTR
for Colombia2
Mobile ad CTR
for Mexico2
Mobile ad CTR
for Brazil2
Mobile ad CTR
for Argentina2
.60% .56% .61% .52%
33% .48%

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