This is the presentation by Siu-Ming Tam (Statistics Australia) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe). You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.html

1. On line engagement: gathering feedback, successes and learning Siu-Ming Tam First Assistant Statistician Australian Bureau of Statistics July, 2011

3. Gov2.0 in Australia

4. ABS experience in using social media to engage with citizens

5. Successes

6. Challenges

10. Public agencies and servants engage using Web 2.0 tools

13. Connecting People, Problems and Solutions

14. User case types

15. Promote of key work programs or events

16. Consult/collaborate on statistical program or product

28. Info and promotion (1/1) Census Lowedown on FAQs Census Song Two Camels and a Census

29. Information and promotion (2/2) Census Lowedown on FAQs Census Song Two Camels and a Census

30. Be aware of mis-information ABC Satirical Program on Population Census Anti-Census campaigns

31. Engagement Level - Consultation

34. Engagement level – Participation and Collaboration

36. Quotes (1/3)

37. Quotes (2/3)

38. Quotes (3/3)

40. Tweets during conferences

41. Successfully filling a need

42. Graduate Recruitment on ABS Facebook

43. One hour half line

44. 80% discussions not on your media

45. Improvement of ABS outcomes

47. Information slides = 10

48. Consultation slides = 2

49. Collaboration slides = 1

50. Overarching strategy for Web2.0 strategies and single point of accountability

51. Confusion about tools and level of engagement

52. eReputation Management

53. Branding

55. Online channels not to replace traditional channels

56. Integration with other channels

57. Are we ready to communicate online

58. Don’t bury our heads in the sand

59. Online channels are not cost free

60. Cost effectiveness is yet to be assessed

61. Moderation or no moderation

62. Respond or not to respond to negative comments?

63. How to extract key messages

64. How to manage the life cycle