Web & Social Media Analytics Previous Year Question Paper.pdf
Day 1_Working Across Generations_Levine and Lucas
1. Leading New Media Adoption:
Working Effectively Across
Generations
Deb Levine, MA, Executive Director, ISIS, Inc.
Margaret Lucas, Youth Marketing Manager
April 15th, 2010
4. Agenda
• Technology overview & usage statistics
• Exploring the generational digital divide
• Bridging the gap and integrating tech
• Integrating new media examples with ISIS
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26. Integrating New Media
Research Call to
Marketing & Large Digital Digital
& Action &
Promotion Discussions Distribution
Evaluation Activism
Facebook x x x x x
Twitter x x x x
LinkedIn x x x x
Mobile x x x
Blogs x x x x x
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