In a recent survey, more than two-thirds of respondents with plans to implement cloud storage agreed "It seems like we are always running out of storage." Sound familiar? Meanwhile, a separate study of TwinStrata customers revealed that 4 out of 5 customers who have used TwinStrata for more than three months reported have lowered operational expenses and improved disaster recovery, and 7 out of 10 reported lower capital expenses and reduced overall maintenance. These slides walk through how TwinStrata's customers have implemented cloud storage to achieve these benefits. Full webinar available at: http://www.twinstrata.com/blog/2013/10/18/understanding-cloud-storage-and-cloud-backup-action

1. CLOUD STORAGE IN ACTION
© 2013 TwinStrata Inc. | CONFIDENTIAL
January 31, 2013

2. LOGISTICS
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 Attendees will be on mute for the call
 Type your questions into the Questions box
or tweet @TwinStrata during the event
 Webcast is being recorded and will be
available for replay
Nicos Vekiarides
CEO
 Slides will be made available following the
replay
Join the conversation on Twitter by using the #TwinStrata hashtag.
Follow us @TwinStrata !
© 2013 TwinStrata Inc. | CONFIDENTIAL

3. WHY CLOUD STORAGE? CAPACITY CONSTRAINTS
© 2013 TwinStrata Inc. | CONFIDENTIAL
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4. WHY CLOUD STORAGE? DISASTER RECOVERY
© 2013 TwinStrata Inc. | CONFIDENTIAL
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5. WHY CLOUD STORAGE?
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CLOUD STORAGE REPRESENTS NIRVANA
FOR IT AND THE CFO
Elastic supply of online capacity
Improves accessibility, compliance and agility
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Simplified disaster recovery
Tapeless, automated offsite storage
3
Reduced Maintenance
Managed storage with minimal administration
4
“Pay as you go” capital requirement
No over-investment in unused capacity
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Cost Reduction
Cloud storage estimated to be 74% less expensive than in-house
© 2013 TwinStrata Inc. | CONFIDENTIAL
Photo: Flickmor , Flickr CC
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6. WHY DO YOU NEED CLOUD-INTEGRATED STORAGE?
LEVERAGE THE BENEFITS OF CLOUD STORAGE, PLUS:
Seamless integration with
applications
Appliance handles the API – presented as familiar iSCSI or
SMB/SMB2/CIFS interface
Performance that rivals local
storage
Dynamic on-site cache ensures each volumes most frequently
accessed/important data has local performance
Network optimization
Compression, deduplication, transaction batching and bandwidth
throttling/scheduling minimize impact to WAN
Security, compliance and
peace of mind
Military-grade encryption and local key management prevents
unauthorized access both in flight and at rest in the cloud
© 2013 TwinStrata Inc. | CONFIDENTIAL
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7. WHAT SHOULD YOU USE CLOUD STORAGE FOR?
 Offsite Backup
 Disaster Recovery
 Data Archival
 File Data
 Remote and Branch Office Storage
© 2013 TwinStrata Inc. | CONFIDENTIAL
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8. REAL-WORLD BENEFITS: OFFSITE BACKUP
CHALLENGES
 75% reduction in offsite storage expenses
– Russell Lands
SOLUTION
 Reduced
backup windows by 50% American Academy of Dermatology
 Near real-time offsite backup; half the cost
BENEFITS
of tape backup upgrade – Mosaik Solutions
“
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The combination of
CloudArray and cloud
storage delivers superior
reliability as compared to
tape, and we get to
preserve accessibility and
control of the data we are
storing in the cloud.
”
Tom Imholz
American Academy of Dermatology
© 2013 TwinStrata Inc. | CONFIDENTIAL

9. CASE STUDY: BACKUP
“
Our storage and backup requirements grew so large that it was never
possible to get a backup offsite. Now with TwinStrata CloudArray, we can
do this in real-time, without juggling tapes or tape failures.
CHALLENGES
 Aging tape backup infrastructure
 Full offsite backup impossible due
to size
 Backup recovery slow and
required manual tape-juggling
 Storage requirements outpacing
capacity
 Costs outpacing budget
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Daniel Bozeman, Systems Administrator
SOLUTION
 Compared cloud storage against
tape, disk-to-disk and SAN
replication options
 TwinStrata-enabled cloud storage
less than half cost of tape array
system upgrade, 8x less than
SAN replication
 Took 40 minutes to download,
install and configure CloudArray
BENEFITS
”
 Near-real-time offsite backup
 Half the cost of a tape backup
upgrade
 Reliable and easily accessible
disaster recovery plan
 No longer have to throw away
potentially valuable data due to
storage constraints
 Can develop/test new solutions
based on R&D snapshots

10. CASE STUDY: BACKUP
“
TwinStrata delivers very sophisticated technology with inherent
simplicity… superior reliability as compared to tape, and we get to
preserve accessibility and control of the data we are storing in the cloud.
CHALLENGES
 Limited resources
 Initiative to replace tape for
greater availability and control
 Required an enterprise-class
offsite data protection solution
 Needed a quick, painless end-toend solution
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Tom Imholz, IT Manager
SOLUTION
 Used a cloud storage model in
place of tape
 Downloaded, installed,
configured, provisioned and
connected two TwinStrata
CloudArrays to cloud storage
provider in less than an hour
 iSCSI interface and easy caching
configuration increased simplicity
of installation
BENEFITS
”
 Reduced backup windows by
50%
 Improved reliability and speed for
backup and archive needs
 Simplicity and ease of use
 Reduced resource requirement in
terms of both budget and time

11. REAL WORLD BENEFITS: DR & DATA PROTECTION
CHALLENGES
 Reduced recovery time objective by 99% –
ChemPoint.com
SOLUTION
 Reduced
data recovery times from 1 week
to 1 day – AFGE
 80% reduction in monthly disaster recovery
BENEFITS
costs – National Lloyds
“
11
As hurricane damage can
result in severe power
outages and extensive
damage to a large area,
our business continuity
plan needs to include the
ability to recover to a
distant site, yet still access
all our data. TwinStrata
enables us to do exactly
that.
”
Rick DeBay
RxStrategies
© 2013 TwinStrata Inc. | CONFIDENTIAL

12. CASE STUDY: DISASTER RECOVERY
“
We really needed a solution that was simple to buy, simple to implement
and simple to maintain. We found this with the TwinStrata CloudArray
Subscription – easy, secure access to unlimited cloud storage without
multiple vendors or big upfront costs.
CHALLENGES
 Tape-based disaster recovery
meant up to a two-week recovery
time
 Satellite offices were backing up
to corporate HQ, which then
backed to tape
 Tape pickup occurred weekly,
leaving recovery point objective to
be as long as a week
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Jerry Bogart, ChemPoint.com
SOLUTION
 Subscription cloud-integrated
storage model meant lower
capital expenses and easier to
budget operational expenses
 3-site implementation used virtual
CloudArray appliances to backup
directly to the cloud – no
middleman
 Deployed in less than 30 minutes
BENEFITS
”
 99 percent improvement in
recovery time objective
 Automatic cloud backup means
continuous offsite data protection
 Remote sites protected as well as
HQ
 Near instant recovery ability from
any of company’s locations or
even in-cloud

13. CASE STUDY: DISASTER RECOVERY
“
TwinStrata’s CloudArray has enabled us to truly simplify our DR backup
strategy, while allowing us to increase the overall quality and flexibility of
our storage environment and decrease our operational costs.
CHALLENGES
 Needed to replace SAN three
times in five years
 Wanted independence from
proprietary hardware
 Expensive monthly disaster
recovery costs
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Joe Kempenich, Vice President of Information Technology
SOLUTION
 Needed secure, easy-to-use
backup for that would integrate
seamlessly with VMware
infrastructure
 Researched more than 20
solutions, before selecting
TwinStrata CloudArray
BENEFITS
”
 80 percent reduction in monthly
disaster recovery costs
 Unlimited scalability
 Simplified disaster recovery
 Increased quality and flexibility of
storage environment

14. CASE STUDY: DR & DATA PROTECTION
“
With TwinStrata, storage provisioning is a trivial matter, not the significant
undertaking it used to be. We’ve reduced the provisioning time for retention log
storage by at least 90% and eliminated the complex and demanding planning
and commitment required of our IT group. TwinStrata CloudArray proved to be
exactly what we needed.
CHALLENGES
 Needed ability to expand capacity
without requiring additional disk
 Disaster recovery plan included
secondary data center, with costly
remote disk storage, rack space,
cooling and power requirements
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Dave Stackhouse, Director of Information Systems
SOLUTION
 Leveraged underutilized bandwidth
at secondary data center
 Used cloud storage to alleviate
demands of disk’s capital and
infrastructure costs
 Used CloudArray so that cloud
storage would be available virtually
as a local disk accessible to the
continuous data protection solution
BENEFITS
”
 90% faster provisioning times
 Reduced planning and
commitment required of IT
 Minimized cost of disk storage
 Ability to easily/quickly keep up
with capacity requirements

15. REAL-WORLD BENEFITS: FILE AND DATA ARCHIVAL
CHALLENGES
 Five-year savings of $283,000 by
eliminating tape and using lower-cost
commodity servers – LAUSD
SOLUTION
 Employees experienced no performance
degradation – Russell Lands
BENEFITS
 Achieved flexible solution for multiple
archiving requirements – Essex Agricultural
& Technical High School
© 2013 TwinStrata Inc. | CONFIDENTIAL
“
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We didn’t want to continue
purchasing storage, tape
and file servers. We chose
TwinStrata because [it]
provided everything we
were looking for from
traditional storage arrays
and backup software for
far less cost without the
added maintenance
overhead.
”
Steve Saitman
Los Angeles Unified School District

16. CASE STUDY: FILE
“
With TwinStrata, we get twin benefits. We still experience local
performance because of the locally cached data yet our data also sits at
an offsite storage location with far better disaster recovery provisions than
we could ever afford before.
CHALLENGES
 File servers 90% full
 Data volume doubling (or more)
every 18 months
 Upgrading VMware servers for
more storage too costly
 Employees needed on-site-like
performance
© 2013 TwinStrata Inc. | CONFIDENTIAL
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-- Cliff Grappe, IT Director
SOLUTION
BENEFITS
”
• Deployed unlimited virtual
TwinStrata CloudArray appliance
 75% reduction in offsite data
storage expenses
• Local cache keeps 95% of data
accessed by employees; second
copy in cloud for disaster recovery
 Unlimited scalability
• TwinStrata provided flexibility to
choose cloud storage provider
 Insulation from uncertain data
growth
 Worry-free disaster recovery
 Employees experience no
performance degradation

17. REAL-WORLD BENEFITS: BRANCH OFFICE STORAGE
CHALLENGES
 Eliminate need for expensive on-premises
storage for each office
SOLUTION
 Support multiple sites from a single
location
 Unlimited capacity at minimal upfront costs
BENEFITS
“
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We needed a solution that
was simple to buy, simple
to implement and simple
to maintain. With
TwinStrata, we get easy,
secure access to unlimited
cloud storage for each of
our offices globally without
having to deal with
multiple vendors or big
upfront costs.
”
Jerry Bogart
ChemPoint.com
© 2013 TwinStrata Inc. | CONFIDENTIAL

18. CASE STUDY: REMOTE AND BRANCH OFFICE STORAGE
“
Moving to the cloud has not only reduced the cost and burden of
maintaining the multi-site infrastructure, it has eliminated the need for
future data migrations and costly upgrades. Our upgrade plans now are to
simply purchase new servers every three years.
CHALLENGES
 Needed to replace failing
hardware, but didn’t want to
continue purchasing storage, tape
and file servers
 Painful expansion/overhaul
required regularly
 Exponentially growing data
volumes
 Limited disaster recovery plan
© 2013 TwinStrata Inc. | CONFIDENTIAL
-- Steve Saitman
SOLUTION
 15-site implementation
 Seamless integration with and
connection to existing storage and
Amazon Web Services
 Deployed each site in less than
hours
BENEFITS
”
 Saving $283,000 over 5 years by
eliminating tape and using lowercost commodity servers
 Reduced cost & burden of
maintaining multi-site
infrastructure
 Instant disaster recovery to any
location globally
 Replacement of primary storage,
tape and backup software
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19. HOW MANY BENEFITS HAVE YOU ALREADY ACHIEVED?
7
Respondents selected from the
following list:
6
•
•
•
•
•
•
•
•
•
•
5
4
3
2
1
0
Less than 3
months
3-6 months
6+ months
Total
How long TwinStrata CloudArray has been deployed
© 2013 TwinStrata Inc. | CONFIDENTIAL
Lower operational expenses
Lower capital expenses
Improved disaster recovery
Reduced RPO/RTO
Reduced overall maintenance
Reduced provisioning time
Reduced backup windows
Improved confidence / peace of mind
Compliance with regulations
Resolved security concerns
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20. SO HOW DO WE DO IT?

21. CLOUDARRAY® SOLUTION ECOSYSTEM
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Backup & Archive
database
mail
application
file
VM
backup
VM
•
•
•
•
•
•
•
•
•
•
Veeam
Unitrends
Symantec Backup Exec, NetBackup
IBM TSM
VMware VDR
Quest vRanger
AppAssure
CA ARCserve
Oracle RMAN
Waterford Technologies
Storage Virtualization & Tiering
•
•
•
•
DataCore
Nexenta
VMware Storage DRS
Symantec Filestore
Application and File
20+
Cloud Storage
Providers
© 2013 TwinStrata Inc. | CONFIDENTIAL
• Microsoft Exchange, SharePoint, SQL
• Linux, Solaris, HP-UX, etc.
• Nexenta
Block Storage
•
•
•
•
•
Windows
Linux
VMware vSphere, ESX(i)
Solaris
HP-UX

22. CLOUDARRAY® CLOUD-INTEGRATED STORAGE
ON-PREMISE
APPLICATIONS
CLOUD STORAGE
CloudArray®
VIRTUAL OR PHYSICAL APPLIANCE
Files
Backups
Business
Apps
Data Reduction
iSCSI / NAS
Archives
Easy to use
• Up in minutes
• Plug-and-play
• Software or
hardware
Pay-as-you-go
API
Fast and secure
Volume-Based
Dynamic Cache
Encryption
Bandwidth Auto Backup Instant
Controls
& Upgrade Recovery
© 2013 TwinStrata Inc. | CONFIDENTIAL
Public Cloud
In-Cloud
Snapshots
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Private Cloud
Existing
Storage
Set-and-Forget

23. CLOUDARRAY® - FEATURES
FLEXIBILITY
• NAS and SAN connectivity
• Physical, virtual, in-cloud appliances
• Both CapEx and OpEx purchasing options
• Plug-and-Play
• Quick setup time
EASE OF ACCESS • Fast “like-local” performance
• Compression
• Deduplication
DATA REDUCTION • Works with higher level deduplication
AUTO BACKUP /
UPGRADE
• Auto configuration backups
• Set-and-forget
© 2013 TwinStrata Inc. | CONFIDENTIAL
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ENCRYPTION
BANDWIDTH
CONTROLS
SNAPSHOTS
INSTANT
RECOVERY
• AES-256
• On-appliance
• Local Keys
• Optimize WAN traffic
• Schedule around peak hours
• Instant access
• Space-efficient
• Continuous data protection
• Instant disaster recovery
• Offsite, hosted, cloud
• One-button recovery

24. THE TWINSTRATA CACHE – APPLICATION-OPTIMIZED
APPLICATION
CloudArray®
apps
backup
file
archive
CACHING
© 2013 TwinStrata Inc. | CONFIDENTIAL
CLOUD
STORAGE
Multiple Applications, One Platform
• Archive
• Backup
• Primary data
Advanced Caching
• Dynamic, online cache re-sizing
• Flexible
- Multiple independent caches
- SSD hybrid options
• Optimized
- Cloud transfers
- Cloud transactions
- Application performance
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25. BUNDLED OFFERING / SERVICE OPTIONS
Subscription
Perpetual

Single fee for cloud storage and
appliance

Single fee and maintenance for
appliance only

Based on cloud capacity (TB
increments)

Virtual or Physical (Physical 160TB of cache)

Integrated cloud storage

“Bring Your Own Cloud” Account

Upgradable capacity and
appliances

Upgradable capacity
© 2013 TwinStrata Inc. | CONFIDENTIAL
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26. NEXT STEP: TAKE CLOUDARRAY® FOR A FREE TEST DRIVE
MINIMUM
REQUIREMENTS:
Virtual Appliance only
(VMware V4.0 or
greater, Hyper-V, XenServer
v5.5 or greater, EC2), Dual
64 bit Processors, 4GB
RAM, 50GB Disk
Space, GigE
Online video
tutorials
for ease of
installation
Download, install
and provision
petabytes of
storage in less
than 30 minutes
www.twinstrata.com/free-trial
© 2013 TwinStrata Inc. | CONFIDENTIAL
TwinStrata
support
to assist with
application use
cases, requireme
nts, planning next
steps
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27. THANK YOU
FOR MORE INFORMATION OR FREE SOFTWARE DOWNLOAD
www.twinstrata.com