Just like any marketing program or campaign, you need a plan to make your content sticky, relevant, striking, and effective with very strong impact. With the amount of information at your customers’ disposal, it is important than ever to provide useful and engaging content that stands apart from your competitors. Learn how to develop a fool-proof and effective plan for managing and creating your content. What Will You Learn? A step-by-step approach for creating a plan for your content marketing efforts How to conduct a content audit How to implement your plan so that it runs like a well-oiled content machine - How To Develop Killer Content Plan - Story Telling and Development - Use of Videos, Blogs, PR Articles - Case Studies - Tips and Techniques

1. TrueLogic Online Solutions Inc.
Case Studies
Content Marketing
March 21, 2013

2. Consumer Power
Competition &
Communication

3. Two Way Conversation

4. Content Creation
In order to produce a wide range of valuable
content regularly, everyone in the organization
should be encouraged to contribute to content
creation. Highlight the core competencies of
employees by allowing them to become subject
matter experts. Let them showcase their skills,
proficiency, and capabilities.

5. Set aside the notion that only writers can write (or that
writing is the majority of the type of content you should
be publishing). Everyone in the organization must adopt
the content marketing mindset.

6. The Cultural Shift Is Possible

7. Start With You

8. What’s In it For Them?

9. Welcome Diversity
• Show Expertise
• Showcase Talent
• Tell A Story
• Only Relevant Content
• Share The Vision
• Publish Events
• Be Transparent

10. How To Start A Blog That Drives Conversions
• Know Your Audience

11. How To Start A Blog That Drives Conversions
Time On Site

12. How To Start A Blog That Drives Conversions
Be Persuasive
Comment Section
Strong Titles!

13. Make It Clean and Scannable

14. How To Start A Blog That Drives Conversions
Link Internally
Credit Sources
Authorship Mark Up

15. How To Start A Blog That Drives Conversions
Shareability!
Fresh Content!

16. How To Start A Blog That Drives Conversions
Update Regularly

17. Changing Readers Into Clients
78% of companies that update their blog daily acquire customers from it.

18. Traffic Generation

19. Create Rich Media

20. Use A Publishing Calendar

21. Content Marketing Take Away
• Integrating content into your company
culture fosters a supportive environment
where employees are free to share their
ideas.
• Opening a dialogue as a brand creates
more client acquisition and creates a
stronger bond with your base.