MX data describe their implementation of NextBuses.

1. Sweat the Assets, Share Our DataNextBuses: empowering the innovatorsTraveline Conference 2011 “Live Information for a generation on the move”

2. Agenda mxData Company Profile NextBuses Project Update An Open Platform approach The Innovators Live information for a generation on the move

3. mxData Company Profile Live information for a generation on the move

5. Privately owned and profitable

6. Web and mobile, applications and services

7. TrafficTV

8. MetroTV

9. London TubeMap

10. NRE Rail Enquiries

11. Orange Local mobile local search

12. O2 Train Times

13. AA, MTV, Qype, National Trust, MUFC

14. Platform Technologies

15. MXI mobile application development platform

17. AA Breakdown & Traffic AA RoutePlanner AA Honda, AA Ireland AA London Maps, TimeMachine Herts CC Intalink GMPTE MetroLink GetThereSooner FootiePubs MTV MUTFC Qype Client apps Live information for a generation on the move

19. Live Tube information from TFL

20. Route Planner, Twitter, Oyster

21. Advertising funded

22. 11th most downloaded free app on iTunes

23. In excess of 5,000,000 downloadsLive information for a generation on the move

24. Live information for a generation on the move

25. Live information for a generation on the move

26. Live information for a generation on the move

27. Orange Local

28. O2 Train Times Live information for a generation on the move

29. Relationship with Traveline NextBuses Live information for a generation on the move

30. mxData and NextBuses Procurement process Q1&2 2011 Awarded contract to take effect from October 2011 with 5 year term National arrangements for: mobile internet SMS channel Data collection and distribution Access to platform and extended functionality Live information for a generation on the move

31. Deliverables Live information for a generation on the move 4 5

32. NextBuses mobile website Live information for a generation on the move

33. An open platform approach The Local Discovery Platform Live information for a generation on the move

34. mxData Technology Proposition Live information for a generation on the move

35. Local Discovery Platform Live information for a generation on the move data conversion spatial and map data aggregated content 3rd party providers of rich content

36. LDP and APIs Live information for a generation on the move The Local Discovery Platform (LDP) is a content aggregation and data management platform for data with a spatial component. Developed by mxData in order to solve many of the issues associated with content aggregation of geographically referenced (or local) content from multiple content providers: data aggregation data geocoding management of User Generated Content (UGC) high availability, hosted service The LDP API is a developer API for content search: platform neutral, using common web standards used in a wide range of scenarios including third-party services and websites, mobile apps and web apps. a REST-like interface and returns XML or JSON responses. supports emerging web technologies (e.g. AJAX enabled websites and HTML5 web-apps) supports wrapping responses in a JavaScript callback. supports access by multiple third-parties, providing fine-grained configuration on a per-partner basis

37. Content characteristics Live information for a generation on the move STATIC CONTENT e.g. traditional business listings SHORT-LIVED CONTENT e.g. traffic/travel incidents PUBLIC CONTENT e.g. venue information PRIVATE & SHARED CONTENT e.g. favourites lists, messages COMMERCIAL CONTENT e.g. reviews from brandedsuppliers USER GENERATED CONTENT e.g. unbranded reviews published on web and via mobile phone RAW CONTENT e.g. business descriptionsfrom specialist suppliers 3rd PARTY CONTENT SERVICES e.g. deep links into existing mobile content services FREELY VISIBLE CONTENT e.g. web content accessiblevia search engines ‘DEEP WEB’ CONTENT e.g. subscription content notaccessible from search engines STATIC VENUE CONTENT e.g. venue listings TIME SENSITIVE CONTENT e.g. gig guides

38. Content Partners STATIC CONTENT e.g. traditional business listings SHORT-LIVED CONTENT e.g. traffic/travel incidents Cinema Listings, train times PUBLIC CONTENT e.g. venue information PRIVATE & SHARED CONTENT e.g. favourites lists, messages COMMERCIAL, VALIDATEDCONTENT e.g. reviews from brandedsuppliers USER GENERATED CONTENT e.g. unbranded reviews publishedon web and via mobile phone THIRD PARTY CONTENT SERVICES e.g. deep links into existing mobile content services RAW CONTENT e.g. business descriptionsfrom specialist suppliers ‘DEEP WEB’ CONTENT e.g. subscription content notaccessible from search engines FREELY VISIBLE CONTENT e.g. web content accessiblevia search engines TIME SENSITIVEEVENT CONTENT e.g. gig guides STATIC VENUE CONTENT e.g. venue listings Dynamic aggregation of broad & deep content

39. Innovators Mobile Data Activities Development Communities Live information for a generation on the move

40. Smartphones Live information for a generation on the move UK market: 41% of all devices are Smartphones (ComScore GSMA Metrics April 2011) Source: ComScoreMobiLens, July 2011 Mobile Subscribers Aged 13+ UK Metrics: Android up by 16% in 12 months Symbian down by 16% in 12 months

41. UK Metrics: 13.7b page views on mobile internet (ComScore GSMA Metrics April 2011) 49% of mobile users now use internet or apps (ComScore GSMA Metrics April 2011) Each user has 18 mobile touch points each day (IAB, Jan 2011) 27% of users choose mobile as preferred data access (IAB, Jan 2011) Mobile Consumption Live information for a generation on the move EU Market: 32% of users access a mobile browser Source: ComScoreMobiLens, July 2011 Mobile Subscribers Aged 13+

42. Online activity Live information for a generation on the move Source: Ofcom August 2011

43. Distribution Partners Communities of application developers White label service providers Content and service providers Live information for a generation on the move

44. Innovation Journey Planner Social Media Local Search and other content Transactions More… Live information for a generation on the move

45. Journey Planning mxData focus: LDP API extensions Multi-modal journey planning Scheduling, monitoring and alerts Long distance and local Bus and coach national datasets Third party partner Live information for a generation on the move

46. Journey Planning Live information for a generation on the move A multi-modal real-time journey planning service Aggregates global public transport data Handles TransXchange, ATCO CIF and GTFS timetable formats Hosted Software as a Service in the Cloud Hosted, scalable API, many countries, regions, cities Accessible via SOAP or REST Support JSON or XML responses A variety of transit planning features Journey Planning (From A to B) Public Transport data with mapping data Walking directions Real-time annotations

47. Multi-modal JP Live information for a generation on the move

48. Social Media mxData focus: Integration with facebook/twitter Pull: aggregation of feeds/streams Push: publication Mediation Registration Live information for a generation on the move

49. Platform innovation mxData focus: Local Search Aggregation of rich, local, dynamic content What, where ‘two-box’ search One box ‘universal’ search Personalisation Favourites/Bookmarks Save/Sharing Places – integration with social media User generated content Transactions Tickets, Bookings, reservations NFC Mobile Wallet Coupons/Vouchers/Offers Location contextualised Dynamic assembly and redemption codes Live information for a generation on the move

50. Contact Live information for a generation on the move Rick Smith rick.smith@mxdata.co.uk M: +44(0)7801 066014 T: +44(0)1296 612765 www.mxdata.co.uk

51. Local Search Aggregated content services Live information for a generation on the move

52. Live information for a generation on the move 3 Monkeys 136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500 3 Monkeys 136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500 A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded… More A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded… More Photo: Exterior Photo: Exterior Category: Italian restaurants; Restaurant - Seafood Category: Italian restaurants; Restaurant - Seafood Reservation/Offers 3 MONKEYS Reservation/Offers What’s Nearby Directions to Directions from Save to Favourites Send to Friend 3 MONKEYS What’s Nearby Directions to Directions from Save to Favourites Send to Friend > Next > Done > Home > About > Next > Done > Home > About The LDP aggregates structured content from multiple distinct content services into a single ‘rich experience of place’

53. Live information for a generation on the move 3 Monkeys 136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500 A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded… More Photo: Exterior Category: Italian restaurants; Restaurant - Seafood Reservation/Offers 3 MONKEYS What’s Nearby Directions to Directions from Save to Favourites Send to Friend > Next > Done > Home > About 3 Monkeys 136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500 Business Listings A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded… More Photo: Exterior Category: Italian restaurants; Restaurant - Seafood Reservation/Offers 3 MONKEYS What’s Nearby Directions to Directions from Save to Favourites Send to Friend > Next > Done > Home > About

54. Live information for a generation on the move Kings Cross Station Euston Road, Camden NW12QL Tel: +44 8457 484950 King's Cross Station is the gateway between London and the East of England, North Eastern England, and Scotland. Destinations include Leeds, Newcastle, Edinburgh, Cambridge, Welwyn Garden City and Stevenage. 3 Monkeys 136-140, Herne Hill, London, SE24 9QH Tel: 020 7738 5500 A jewel in the crown of SE London is the 3 Monkey's Indian restaurant. Not a sign of flock wallpaper in sight, the decor is light and airy and the cooking highly regarded… More Category: Message, Railway Stations, Underground Stations Photo: Exterior Category: Italian restaurants; Restaurant - Seafood Photo: Exterior Reservation/Offers 3 MONKEYS What’s Nearby Directions to Directions from Save to Favourites Send to Friend What’s Nearby Directions to Directions from Save to Favourites Send to Friend > Next > Done > Home > About > Next > Done > Home > About Live Departures/Arrival Information Live Tube Information The LDP dynamically constructs the detailed pages from the available content feeds. Structure within the feeds determines the correct assembly of pages

55. Spacemark A hub of places Live information for a generation on the move

56. SpacemarkProviding a ‘hub’ for places Spacemark allows consumers to ‘spacemark’ businesses on the web or via 118/411 services… …and then access them ‘on the move’ via mobile or personal navigation e.g. find a restaurant via a local guide on the web… …and have it instantly available in your personal navigation system

57. Live information for a generation on the move Capture Places from any website

58. Retrieve Places on Mobile Live information for a generation on the move A Spacemark can be accessed anytime, anywhere. On a mobile phone the places you have saved are easily accessible from a link on the home page.

59. Mobile Offer/Vouchers LocalSecrets.com Live information for a generation on the move

60. Rich Content and vouchers Restaurant Details/Search

61. LocalSecrets – printed voucher Print paper copy and hand to restaurateur for redemption

62. LocalSecrets – e-vouchers Select an offer

63. LocalSecrets – e-voucher ‘Send to mobile’ ‘Send to mobile’ and show to restaurateur on the phone for redemption

64. Confirmation of details

65. LocalSecrets mobile experience SMS Mobile browser LocalSecrets For your LocalSecrets e-voucher, click here: http://m.localsecrets.com/acbcdefghijkl

66. Live information for a generation on the move