This session introduces some of the principles behind a proposed Business Process Management (BPM) reference model, equivalent to the Workflow Management Coalition (WfMC) Workflow Reference Model. There is signifi cant holistic advantage in deriving the BPM reference model not from workflow or BPM technology, but from logical and architectural analysis of what it is to be a business process. The same model can then support technology, operational process management and business transformation. The principles address fundamental questions like: • What is a business process? Where does it start and stop? What are its logical components? • How can one process control structure cover both manual and automated functionality? • Where do rules fit in? • How to ensure process models align with data models? Does process thinking mean rethinking requirements analysis, solution design and IT engagement and delivery models?