The advantages of blogs and blogging to businesses.

1. Why Blog?
Tom Raftery
Blog: www.tomrafteryit.net
Podcast: www.podleaders.com
Email: tom@tomrafteryit.net

2. Tom Raftery

3. Who are you?

4. Perception

5. Reality
Authority
Market
Research
Conversations
SEO
Networking
Humanise
PR

6. Standard

7. Standard

8. Standard

9. Politicians

10. Politicians

11. Politicians

12. Politicians

13. Politicians

14. Two way medium

15. Consume

16. Consume

17. Publish

18. Internal
(Transparency)

19. Internal
(Authority)

20. Internal
(Networking)

21. Internal
(Communications)

22. Internal
(Dip a toe)

23. Internal
(Result!)

24. External
(Internal+)

25. External
(Market Research)

26. External
(Humanise)

27. External
(PR)

28. External
(SEO)

29. External
(Feedback)

30. External
(Negative Feedback)

31. External
(Negative Feedback)

32. External
(Result!)

33. Conclusion

34. Radical Transparency
• “There are no secrets. The networked
market knows more than companies
do about their own products. And
whether the news is good or bad, they
tell everyone”
The Cluetrain Manifesto

35. Thanks
Tom Raftery
Blog: www.tomrafteryit.net
Podcast: www.podleaders.com
Email: tom@tomrafteryit.net