A short presentation about marketing for real estate professionals.

1. FIVE lessons in realestate marketing

2. 1.Think beforeyou act Define target groups Define USP’s & ESP’s Market research on Alternatives & Pricing Communication plan & marketing tools Media planning & buying Communication Plan Resource allocation Engage a dialogue through social Networking

3. 2. Turn bricksintobrands

4. 3. Unleash the power of 3D

5. 4. Engage dialogues online

6. 5. Leverage your location

8. hooox Real-Estate Communication for professionals

9. hooox “hooox” Is a derivate from the English term ”hoax”[hoʊks] a hoax presentsinformation as something real but is in fact unreal Our name refers to our background in virtual reality, where nothing is real, although it looks very real The third “o” stresses our capacity in 3D technologies …

10. APASSION forreal-estate communication

11. Background FOUNDATION in 2005 ENTREPENEURIAL SPIRIT Evolved from a multi-market platform start-up to a highly focused niche player with strong growth objectives TECHNOLOGICAL FOCUS Located at iCubes (incubator) to stimulate cross-pollination with academic research centers. Permanent monitoring of real estate technologies (geographic information systems, social networks, ..) Strong TEAM of EXPERTS Strategic communication experts Creative & artistic talent Technical talent in web, 3D, video, photo, design, copywriting, … Event Organizors and PR

12. Services EXCLUSIVE FOCUS on Real Estate communication: Market leader in Belgium Marketshare of 25% within the TOP100 developers International ambitions TYPES OF MISSIONS: TRUST: speed-up “sales on plan” PACKAGE: Transform your projects into investments CONVINCE: local authorities, neighbourhood, PPS, ... REBRANDING: re-market empty assets

13. Whyworkwithus?

14. USP’s FAST Market knowledge & understanding BETTER One-stop-shop & overall vision COST EFFECTIVE All skills integrated into one organization/ one point of contact ROI Early partnership benefits your return & avoids pitfalls CROSS-POLINATION Our broad market visibility brings people together

15. References

16. Services & Approach

17. A proven Methodology

18. Different types of missions