5 powerful selling techniques - Tangible Words' Copywriting

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Sell more with a Copywriter on your team: 5 Powerful Selling Techniques. Tangible Words' copywriters can help businesses with SEO copywriting, brochures, e-newsletters, fliers, and email campaigns.

Negócios Educação

SELL MORE WITH A
COPYWRITER ON YOUR
TEAM: 5 POWERFUL
SELLING TECHNIQUES
Tangible Words Pty Ltd © 2010

1. “Copywriters cater to speed-
readers.”
You have >3 seconds to interest readers. So
Copywriters:
 Showcase the best parts of your business fast.
 Hook readers interest via benefit-driven
headlines & sub-headlines.
 Turn the focus off company history and onto
your customers.
www.tangiblewords.com

2. “Readers are compelled to
read certain words”
 Readers are psychologically compelled to read
some words more than others.
 Readers buy for psychological reasons.
Copywriters convey the psychology of
buying in your copy.
www.tangiblewords.com

3. “55% of communication is
body language.”
So how will you weave
subtle body language
into your copy?
Copywriters:
 Use tone to make your
audience feel as if they are
talking to a real person.
 Attach emotion to your
message so customers
want to buy from you.
www.tangiblewords.com

4. “Satisfy the WII.FM Test”
(‘What’s in it for me!’ – Your
Customer)
To Make Your Customers Want
You, You Need:
 An external perspective, so your
copy addresses what your
customers need to hear before
they buy.
 Research that uncovers every
benefit of your business, so your
customers want you more than
your competition.
www.tangiblewords.com

5. Use tried-and-tested Sales
Techniques.
Integrate offers
and incentives
so your
audience takes
action NOW
(before they
forget about
you!)
www.tangiblewords.com

Stop Wasting Money You’ve
Spent
 Copywriting tells consumers why they need
you, so you increase your profits.
 Contact Tangible Words to take action and
start selling effectively now!
www.tangiblewords.com

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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5 powerful selling techniques - Tangible Words' Copywriting

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4. 3. “55% of communication is body language.” So how will you weave subtle body language into your copy? Copywriters:  Use tone to make your audience feel as if they are talking to a real person.  Attach emotion to your message so customers want to buy from you. www.tangiblewords.com

5. 4. “Satisfy the WII.FM Test” (‘What’s in it for me!’ – Your Customer) To Make Your Customers Want You, You Need:  An external perspective, so your copy addresses what your customers need to hear before they buy.  Research that uncovers every benefit of your business, so your customers want you more than your competition. www.tangiblewords.com

6. 5. Use tried-and-tested Sales Techniques. Integrate offers and incentives so your audience takes action NOW (before they forget about you!) www.tangiblewords.com

7. WARNING: Don’t Waste Your Money$ No copywriting? Say goodbye to graphic and web budget. “Would you hand- draw your logo?” A scribbled logo doesn’t convey your competence, and neither does unskilled writing. www.tangiblewords.com

8. Stop Wasting Money You’ve Spent  Copywriting tells consumers why they need you, so you increase your profits.  Contact Tangible Words to take action and start selling effectively now! www.tangiblewords.com

5 powerful selling techniques - Tangible Words' Copywriting

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5 powerful selling techniques - Tangible Words' Copywriting