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Institute of Management Studies UOP
Institute of Management Studies UOP
NegóciosTecnologia
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Research Methods for Business A Skill Building Approach Uma Sekaran and Roger Bougie © 2009 John ley & Sons Ltd.
CHAPTER 1 INTRODUCTION TO RESEARCH
TOPICS DISCUSSED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Research ? ,[object Object]
What is Research? ,[object Object]
What is Research? ,[object Object],[object Object],[object Object]
What is Research? ,[object Object],[object Object],[object Object],[object Object]
What is Research? ,[object Object],[object Object]
What is Research? ,[object Object],[object Object]
The Excitement of Research ,[object Object],[object Object]
The Excitement of Research ,[object Object]
Business Research ,[object Object],[object Object]
Business Research ,[object Object],[object Object],[object Object],[object Object]
Research and the Manager ,[object Object],[object Object]
Research and the Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research and the Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research and the Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research and the Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Business Research ,[object Object],[object Object],[object Object]
Examples of Applied Research ,[object Object],[object Object]
Examples of Applied Research ,[object Object]
Examples of Applied Research ,[object Object]
Examples of Basic Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Basic Research ,[object Object]
Distinction Between Applied and Basic Research ,[object Object],[object Object],[object Object],[object Object]
Managers and Research ,[object Object],[object Object]
Managers and Research ,[object Object],[object Object]
Managers and Research ,[object Object],[object Object]
Managers and Research ,[object Object],[object Object]
Internal Versus External Consultants/Researchers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Versus External Consultants/Researchers ,[object Object],[object Object]
Advantages of Internal Researchers ,[object Object],[object Object]
Advantages of Internal Researchers ,[object Object],[object Object]
Disadvantages of Internal Researchers ,[object Object],[object Object]
Disadvantages of Internal Researchers ,[object Object],[object Object]
Advantages of External Consultants ,[object Object],[object Object]
Disadvantages of External Consultants ,[object Object],[object Object],[object Object],[object Object]
Ethics and Business Research ,[object Object],[object Object]
Ethics and Business Research ,[object Object],[object Object]
INTERNET EXERCISES ,[object Object]
تمارين تدريبية من الانترنت ,[object Object],[object Object],[object Object],[object Object],[object Object]

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