Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
2. What is superfast business?
• Superfast Business is a European Funded programme
of fully funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the
Local Authorities & Connecting Devon & Somerset
broadband rollout project
3. Superfast Business Support
• Business advice and specialist support to help growth
businesses maximise the opportunities of Superfast
Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
6. 1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
18. • Average age of Facebook user in UK?
• Average age of Twitter user UK?
• % of pensionable age UK residents on Facebook
19. Did you know?
• Twitter’s fastest-growing age group?
• 79% increase since 2012
• Facebook’s fastest-growing age group?
• 51% increase since 2012
20. Social Media for your business
1. Listen
2. Share
3. Content creation
4. Broadcast with style
5. Using social media to learn
21. Listen
Google Alerts
Twitter
Google Reader
Share &
converse
Twitter
Facebook
LinkedIn
Pinterest
Newsletter
Content
creation &
Broadcast
You Tube
Blog
Flickr
iTunes/podcasts
Community
building
Forum
Facebook Groups
LinkedIn Groups
Virtual worlds
Social media engagement ladder
Less time More time
23. Use social media for sales
• Listening for social cues
– Listening for your brand and reputation
• Listen to hashtags for mention of needs #
• Check social media search terms
– Check out your reputation
• Check SERPs of your phrases
• Check review sites
• Ready crisis management plan
24. Hashtag ideas
• Sector specific
• #accounting
• #mortgage
• Geographic specific
• #Exeter
• #Devon
• Campaign specific
• #greenenergy
• Media specific
• #journorequest
• #prrequest
31. Be part of the community
• Sharing content helps you to ‘be part of a community’
• Amplifying content
• Fuel and support the eco-system
1. Helping person who created the content – they will
reciprocate
2. Can maintain an independent point of view – you can be
seen as a content ‘curator’ it’s not all about you
3. ‘Here’s something someone else says – what do you
think?’ Helping stimulate conversation
34. Adapted from ‘Media Cloverleaf’ by Richard Edelman
‘Content first’
strategy
‘Tradigital’
E-news
Forums
Digital magazines
Traditional
Media
Press
Social
networks
Facebook
Twitter YouTube
LinkedIn
Website
Responsive design
Mobile enabled
Owned Content
Video, blogs,
photos
35. Content?
• Facts & figures = Infographics
• Showcase your staff
• Showcase businesses you work with
• Photos and video
• Blog posts
36. • Become a storyteller
• Re-use many times
Content
39. Align your brand…
• Mulberry – ‘hand crafted in Britain’ brand
• Commissioned a series of focusses on similar brands
• Wedgewood
• Aston Martin
• Mackintosh
• Saying – ‘we are like these brands’ #mulberryteacup
40.
41.
42. Campaigns are big engagement
Inward tourism
Australian tourism association
Pledge your promise to visit the outback
once in your life
43. Use of visual in social media
• Visual media is really important
– Facebook
– Pinterest
– Twitter (shows under Tweet)
– Flickr
45. Video please
• 1 in 3 Millennials watch online material and virtually no broadcast TV
46. • What content?
• Video – for sales & marketing
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search
Results
Pre sales – research
Post sales - support
Look to use more video
http://www.youtube.com/watch?v=HXNfDO-hGF0
47. Customer support
Creating video content for
customer retention:
Sony Xperia have created a
YouTube channel of all their
support and advice guides.
48. Pinterest
• 75million users
• 2/3 of holiday destination choices from the female of the
house
And
• 70% of Pinterest users are female
49.
50.
51. Marks and Spencer
• Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
52. • Mini video
– Vine -6 second video
– Instagram – short video
– Companies using vine as
evangelists for their products
– Virgin mobile, Lowes, Trident
all use it
– Snapchat….
56. • Schedule posts for most popular times of the day
• If you schedule – don’t forget to be available for responses
• Work with your planned business activities
• Think about seasonal opportunities
• Create your own opportunities!
60. Learn using Blogs
• “Blogs are great for learning from others,
reflection, story sharing, facilitating
connections among people, philosophising,
and much more”
• “Writing a blog is a learning activity, of
course, but reading the best blogs that are
available is one of my most productive
learning experiences.”
67. 8 KPIs for social media
1.Number of Fans and Followers Basic but important – how many
followers, new followers and equally important unfollowers
2. Demographics and Location – What’s the % males, females,
where are they based what time do they use SM, what are their
interests
3. Number of active followers – Active users is a really important
indicator as you want relevant and influential people who actively
interact and engage with your company.
4. Likes, Shares and re-tweets– Are your posts relevant and
interesting to your followers? What % of posts have interactions. IF
not change engagement strategy
68. 5. Number of comments - Are you engaging in two
way conversation and what’s the speed of response
6. Number of mentions – How often are people
interacting with you?
7. Traffic back to website - % of traffic from social
media
8. Your Klout Score - Your overall influence in social
media
69. Understanding analytics
• Who are your visitors
• How do they get to your site
• What do they do once they are there
74. Top tips for social media for business
1. Listen to peers, staff, competitors
2. Learn – use blogs, YouTube and LinkedIn to learn
3. Create content, visual, compelling stories
4. Choose your expert areas and dominate using Blogging
5. Hootsuite – manage content, filter
6. Create a crisis plan ready for the crisis, respond quickly
7. Benchmark yourself against your peers