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20130711 - Mobile I - mobfox.com - Julian Zehetmayr

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Werbeplanung.at Summit
Werbeplanung.at Summit

MOBILE I Was ist der echte Mehrwert des Mobile Marketings? Häufig reduziert sich Mobile Marketing auf die Auslieferung von Standard-Werbemittel aus dem Display Advertising, doch es geht um mehr als nur Klicks und Impressions und dazu braucht es mehr als nur die bloße Übernahme von Werbemitteln aus dem stationären Web. Der Österreicher Julian Zehetmayr macht es sich mit seiner Werbe-Plattform MobFox zwischen Googles “AdMob” und Apples “iAds” gemütlich. Sein Ziel: App-Entwicklern die besten Preise für eingebettete Anzeigen in ihren Mini-Programmen zu zahlen.

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Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Performance Indikatoren und Tracking Methoden im Mobile Advertising
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Study by
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Conversion Tracking?
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH 1. Impression 2. Click 3. Conversion 4. Optimization
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Was kann ich tracken? Performance + Long Time Value Engagement
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Wie tracken?
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Tracking Partner
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Tracking – was dann? Conversion Tracking API
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH Optimieren! Publisher Device Tag/Zeit Carrier Location Creative vs.
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH

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