Presentation delivered by Doug Fauth of Southern California Edison on 12/7/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

1. How to Start a University Recruiting
Program from Scratch
Doug Fauth
University & Campus Relations Manager
Southern California Edison (SCE)

3. AGENDA
1. University Recruitment Philosophy/Charter
2. Historic Background/Key Implications
3. Key Initiatives for University Recruitment
4. Recruitment Strategy
5. Action Items

4. UR Philosophy & Charter
 Philosophy
 Partnering with Clients
 Long vs. Short-Term
Relationships
 “High-Tech” or “High
Touch”
 Charter
 Who’s Responsible?
 Programs Offered
 Why?

5. Historic Background/Key Implications
 Historic Background
 New or Old Program
 Executive Support
 Centralized or
Decentralized
 Key Implications
 Brand Recognition
 Phased Approach
 Economic Conditions

6. Key Initiatives
 BU/Division Utilization
 Marketing &
Communication
 Campus Sourcing &
Recruitment
 Intern/Co-Op Program
 New Grad Program
 Diversity & Inclusion
 Metrics & Measurements
 Budget
 On-Boarding

7. University Recruitment Strategy Components
CAMPUS CAMPUS CAMPUS STUDENT BRANDING
RELATIONSHIPS EVENTS TEAMS PROGRAMS ADVERTISING
 “Target” Schools  Targeted Presentations  “Pilot” Program  New Grad Fall Recruiting  Internal Site
 Partnership Programs  Classroom Demo’s  Alumni  Intern/Co-Op Series  Social Media
 Faculty/Administration  Information Sessions  Hiring Goals  Rotation Programs
 Advisory Boards  Career Workshops  Campus Scorecard  Peer Advisor
 Student Organizations  Diversity & Inclusion  Metrics  Diversity & Inclusion
 HBCU’s  On-Campus Interviews  Affinity Groups
 Metrics  Posting Strategy  Metrics

8. Action Items
 Conduct U&CR initial staff assessment by August 5, 2011.
 Assign “Target” schools to U&CR staff by August 26, 2011.
 Present 1st draft of U&CR Strategy to Talent Acquisition Manager by September 9,
2011.
 Start creating system requirements and templates, as well as “look and feel” of
RecSolu e-Campus Manager software by September 19, 2011.
 Develop a 2012 U&CR Operations Budget to include Recruiter Travel, Candidate
Travel, Interview Days, On-Campus recruiting, Intern/Co-Op Programming, Target
Universities, Branding/Advertising, Collateral, Social media and Professional
Memberships by September 30, 2011.
 Identify and track metrics and measurements related to U&CR for reporting by
September 30, 2011.
 Develop and update web-based candidate/client survey’s by October 7, 2011.
 Work with Corporate Communications, Human Resources, Talent Acquisition,
U&CR and outside vendor (TMP) to start creating and developing a new brand by
November 25, 2011.

9. Questions