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Social Media and Learning
- 1. Social Media and Learning Learn@Work Week – Sept 20, 2012 Stella Lee Blended Learning Leader, Global Learning Team Golder Associates, Inc., Canada iCore Researcher, SCIS, Athabasca University Photo credit: http://www.flickr.com/photos/adoyle/6953976455/
- 2. Today’s outline • Social Media Trends and Usage • Implications for Learning • Foster a Dynamic Social Learning Space •Q & A
- 3. What is Social Media? Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
- 4. Wikipedia’s definition • Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
- 5. Two ways of looking at it 1.systems - e.g. Flickr,YouTube, del.icio.us 2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
- 6. Social Media Trends and Usage Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
- 7. Social media trends and usage • Canada has the world’s highest social networking penetration - 49.3% or over 17 million (2011) • 47% of Canadians use Twitter (18% of all Twitter accounts) • 58% have blogs Source: http://www.webfuel.ca/canada-social-media-statistics-2011 /
- 8. • In 2011, 50% of online Canadians visited a social media site at least once a week • 35% visited every day • 18-34 years old heaviest users, over 50 years old are also heavy users (over 40%) • daily access to email declined 28% Source: http://www.webfuel.ca/canada-social-media-statistics-2011 /
- 9. source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
- 10. Implications for Learning photo credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
- 11. • Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work - Jay Cross
- 12. Social media is everywhere... • Marketing and communication • Organizational learning and development • Personal development • Research
- 14. •v
- 16. A “DIY” model • A lot more amateurish effort (Shirky, 2008) • It is scattered all over, many overlapping effort • It is organic/self-organizing • A sub-culture movement (not officially supported by institutions)
- 17. Foster a dynamic social learning space Photo credit: http://www.flickr.com/photos/aaronknox/5237937436/
- 19. To two-way conversations Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream
- 20. Many-to-many connection Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/
- 23. Co-creating Photo credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/
- 24. From then to now Then Now Formal Learning Space Informal Learning Space Mass Learning Personalized Learning Competitive Collaborative Restricted & Constructed Creative & Extended Instruction Personal Author & Innovator Content Knowledge & Understanding
- 25. Social learning is evolving fast • Not sure of the tools to use • Social platform new and changing every day • How to measure? • Netiquette
- 26. Yammer - private social network
- 29. Jam - social learning
- 30. Golderpedia
- 31. It’s no longer all about how much you know... It’s about how well you can learn. Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
- 32. Start learning… • A new framework for supporting learning and performance in the social workplace • Internet Time Alliance Blog (with a social learning focus) • Why education needs social media • Social Learning Blog • 100+ examples of use of social media in learning
- 33. Questions? Comments? Ideas? photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
- 34. Thank you! • Email: stella_lee@golder.com Twitter: @stellal • Slideshare: http://www.slideshare.net/StellaLee7/ • Academia: http://athabascau.academia.edu/StellaLee • LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32
Notas do Editor
- how many of you use social media in your personal life? How many use for work and professional development?
- There are over 30 definitions of social media. It scales well, gaining strengths from large numbers, bottom-up control rather than top-down. http://heidicohen.com/social-media-definition/
- In Canada, just about any organizations and companies have some sort of presence on social media. As a nation, we are highly connected and fairly social online.
- The average social media user age is 37 years old. 55+ is the fastest growing group.
- had 160,000 students signed up. Two-thirds from outside the US.
- How does it help education? Level the playing field, costs nothing (well, almost!) and it has a broader/different reach. We can talk to each other directly - huge for virtual workplace, distance learning.
- Most activities are social - the way we currently design e-learning doesn’t take that into consideration
- not a huge uptake - not officially supported, it has grown organically, not fully understand what it is for, people are careful to post only work-related comments. We have just reached 1000 users.
- Include members to share/connect, allow self-organization and control (open vs. closed groups)