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S a a S S a l e s S t r a t e g i e s
Friday, September 27, 13
Keep	
  Your	
  Trial	
  Short
14	
  Days
1/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Automate	
  Emails
4-­‐6	
  emails	
  during	
  trial
2/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Automate	
  Emails
4-­‐6	
  emails	
  during	
  trial
-­‐	
  Semi-­‐Personal:	
  yourname@domain.com	
  ,	
  Sent	
  via	
  iPhone	
  
-­‐	
  Drip	
  /	
  Lifecycle	
  Tools:	
  Customer.io	
  ,	
  Hubspot.com	
  ,	
  etc.	
  
-­‐	
  Events	
  Driven:	
  Signup,	
  AcGvity,	
  Trial	
  End,	
  etc.	
  
-­‐	
  Call	
  to	
  ac>on	
  oriented:	
  Schedule	
  a	
  call	
  ,	
  Reply	
  to	
  this,	
  etc.	
  
2/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Call	
  Everyone
Within	
  5mins	
  of	
  signup
3/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Call	
  Everyone
Within	
  5mins	
  of	
  signup
-­‐	
  Ac>vate:	
  Call	
  quickly	
  ,	
  Answer	
  QuesGons,	
  Give	
  DirecGon	
  
-­‐	
  Qualify:	
  Ask	
  QuesGons,	
  Lead	
  Quality,	
  Create	
  Pipeline
-­‐	
  Discover:	
  How	
  did	
  they	
  hear	
  about	
  you,	
  Problems,	
  Needs
-­‐	
  Close:	
  Manage	
  ObjecGons	
  ,	
  Guide	
  buyer	
  to	
  upgrade
3/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Demo	
  Quickly
15mins	
  or	
  less
4/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Demo	
  Quickly
15mins	
  or	
  less
-­‐	
  Qualify	
  first:	
  Can/Should	
  they	
  buy	
  ,	
  is	
  it	
  worth	
  the	
  Gme
-­‐	
  Benefits	
  vs.	
  Features:	
  Focus	
  on	
  what’s	
  relevant
-­‐	
  Sales	
  vs.	
  Training:	
  Demo	
  value	
  vs.	
  teaching	
  funcGonality
4/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Follow	
  Up	
  Relentlessly	
  
UnGl	
  you	
  get	
  a	
  result	
  (yes/no)
5/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Set	
  Your	
  Prices	
  High
Value	
  Based	
  Pricing	
  ($3k+	
  CLTV)
6/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Get	
  the	
  Cash
Sell	
  pre-­‐paid	
  annual	
  deals
7/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Discount	
  Lightly
Only	
  for	
  annual	
  pre-­‐paid	
  customers
8/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Never	
  Close	
  a	
  Bad	
  Deal
Churn	
  is	
  going	
  to	
  kill	
  your	
  company
9/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
Q	
  &	
  A
steli@close.io
10/10
Close.io	
  -­‐	
  SaaS	
  Sales	
  Strategies	
  Webinar	
  
Friday, September 27, 13
S a a S S a l e s S t r a t e g i e s
Friday, September 27, 13

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Saa s sales strategies

  • 1. S a a S S a l e s S t r a t e g i e s Friday, September 27, 13
  • 2. Keep  Your  Trial  Short 14  Days 1/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 3. Automate  Emails 4-­‐6  emails  during  trial 2/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 4. Automate  Emails 4-­‐6  emails  during  trial -­‐  Semi-­‐Personal:  yourname@domain.com  ,  Sent  via  iPhone   -­‐  Drip  /  Lifecycle  Tools:  Customer.io  ,  Hubspot.com  ,  etc.   -­‐  Events  Driven:  Signup,  AcGvity,  Trial  End,  etc.   -­‐  Call  to  ac>on  oriented:  Schedule  a  call  ,  Reply  to  this,  etc.   2/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 5. Call  Everyone Within  5mins  of  signup 3/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 6. Call  Everyone Within  5mins  of  signup -­‐  Ac>vate:  Call  quickly  ,  Answer  QuesGons,  Give  DirecGon   -­‐  Qualify:  Ask  QuesGons,  Lead  Quality,  Create  Pipeline -­‐  Discover:  How  did  they  hear  about  you,  Problems,  Needs -­‐  Close:  Manage  ObjecGons  ,  Guide  buyer  to  upgrade 3/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 7. Demo  Quickly 15mins  or  less 4/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 8. Demo  Quickly 15mins  or  less -­‐  Qualify  first:  Can/Should  they  buy  ,  is  it  worth  the  Gme -­‐  Benefits  vs.  Features:  Focus  on  what’s  relevant -­‐  Sales  vs.  Training:  Demo  value  vs.  teaching  funcGonality 4/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 9. Follow  Up  Relentlessly   UnGl  you  get  a  result  (yes/no) 5/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 10. Set  Your  Prices  High Value  Based  Pricing  ($3k+  CLTV) 6/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 11. Get  the  Cash Sell  pre-­‐paid  annual  deals 7/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 12. Discount  Lightly Only  for  annual  pre-­‐paid  customers 8/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 13. Never  Close  a  Bad  Deal Churn  is  going  to  kill  your  company 9/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 14. Q  &  A steli@close.io 10/10 Close.io  -­‐  SaaS  Sales  Strategies  Webinar   Friday, September 27, 13
  • 15. S a a S S a l e s S t r a t e g i e s Friday, September 27, 13