3. Apple is
• Largest mobile phone maker.
• Largest publicly traded company.
• World’s largest Information
Technology company.
Apple has
• unusual and extraordinary brand
loyalty.
• Annual revenue is $156.5 billion in
2012
4. • Apple Inc., formerly Apple Computer, Inc., is an
American multinational corporation headquartered
in Cupertino, California that designs, develops, and
sells consumer electronics, computer software and
personal computers.
• Its best-known hardware products are the Mac line
of computers, the iPod music player, the iPhone
smartphone, and the iPad tablet computer.
• Its software includes the OSX and iOS operating
systems, the iTunes media browser and the Safari
web browser.
5. • Registered Office and Corporate office:
Cupertino, California, 95014, USA
• Corporate Phone Number: 1-408-996-1010
• Corporate Fax Number: 1-408-996-0275
• Corporate Email: info@apple.com
• Corporate Stock Symbol Public: NASDAQ: AAPL
• Website: www.apple.com
• Founded on: April 1, 1976
• Incorporated on: January 3, 1977
6. “
Apple is committed to bringing the best
personal
computing
experience
to
students,
educators,
creative
professionals and consumers around the
world through its innovative hardware,
software and Internet offerings.”
7. “Apple is committed to protecting the
environment, health and safety of our
employees, customers where we operate.
Apple strives for continuous improvement
in our environmental, health and safety
management
systems
and
in
the
environmental quality of our products,
processes and services.”
11. • 1974, April 1st: Apple Computer Inc, founded.
• 1977, Jan 3rd: Incorporated
• 1984, Macintosh.
• 1991, PowerBook 100.
• 1999, iMac and iBook.
• 2001, iPod. (350 million units sold)
12. • 2001, First retail store.
• 2003, iTunes Store. (6 billion+
till
date)
• 2007, iPhone. (250 million sold.)
• 2010. iPad. (100 million sold.)
• 2011, October 4th: iPhone 4S.
Steve Jobs dies next day.
• 2012, August 20th: Most valuable company in US
history at $623 billion.
20. current jobs ranging
from engineering to
manufacturing to
transportation
with full-time
Apple employees
iOS app
economy jobs
21. Recruitment process:
• Successful applicants will be invited to attend an extended Apple
interview.
• The interview will give Apple an opportunity to find out more about
you and hopefully you will find the experience fun and interesting.
• During the interview, which lasts 2 hours, you will take part in a one
to one interview, perform a number of role-play exercises and also
deliver a presentation.
• Successful applicants will receive a job offer within 24 hours.
22. • Brands Top 100: Ranked No: 1 in
Global brands 2013.
• Fortune 500: World’s Most Admired
Company:- Ranked No: 6.
23. CORPORATE SOCIAL RESPONSIBILITY
• $ 50 million to Stanford University hospitals in
2011.
• $ 50 million to Venture Beat a technology blog that
concentrates on innovative products.
• In November 2012, Apple donated $2.5 million
dollars to the American Red Cross to aid relief
efforts after Hurricane Sandy.
24. STRENGTHS:
• Apple has grown by offering superior products compared to
competitors
• It is one of the original hardware producers in the market that controls
both the manufacturing of its products as well as its operating system
• Apple has set standards for high quality products in order to meet
customer satisfaction.
WEAKNESS:
• Apple is faced with the difficult task of ensuring consistency and
quality within its products.
• With many other companies creating similar products, it is imperative
for Apple to remain competitive by solving technological errors in
devices.
25. OPPORTUNITIES:
• The employees at Apple are sufficient in their expertise because they
predict the target audience for the latest technology. Because of their
originality, Apple is known for its innovative thinking.
• The Apple iLife applications allow users to connect to multiple
programs through one package.
• The current opportunity for Apple is the development and campaign of
the new iPod shuffle and iPhone 5c.
THREATS:
• There are more competitive companies entering the market.
•
In the computer hardware division, there are many competitors
such as Hewlett-Packard and Dell.
26. PEST Analysis:
Political Influences:
• It is reported that in 2007 52% of sales of Apple were from outside
America. Bad international relations, wars might influence Apple in a
huge manner; moreover these are all factors Apple has no ability to
control.
Economic Influences:
• The global economic depression might have immense impact on
Apple Inc. Consumer’s incomes didn’t have significant changes,
moreover the unemployment rate has increased, leading
consumers to spend less, especially on ‘luxury products’, as
Apple products might be viewed.
27. Social Influences:
• Globalization includes the interaction of people worldwide, for which
technology plays the main role. Today’s World cannot be imagined
without technological devices as Computers, mobile phones Etc. Apple
is the globally seen as the King of technology, not because of most
usage, but quality and design
Technological Influences:
• The technology market for computers and mobile phones has
become huge, adding more competition in the market. Also
technology innovations and changes are almost as fast as light,
therefore the products lifecycle is very short.
