Segundo a Universidade de Stanford, “Inovação social é uma nova solução para um problema social, uma solução mais efetiva, eficiente, sustentável ou justa que as soluções já existentes, e que, prioritariamente, gere valor para a sociedade como um todo ao invés de beneficiar apenas alguns indivíduos”. Kriss Deiglmeier, Diretora do Centro de Inovação Social da Universidade de Stanford (EUA), referência neste tema, falou sobre o assunto no Seminário Social Good Brasil e compartilhou sua visão e experiência prática. Por que inovação social é uma estratégia adotada por empresas, casos práticos e resultados que já estão fazendo diferença.

2. Social Innovation:
From Understanding to Positive Change
São Paulo, Brazil
Social Good Brazil
Kriss Deiglmeier, Executive Director

3. Text
Text
The emergence of social as a modifier

4. Soraya Salti
INJAZ al-Arab
Bill Drayton
Ashoka
Premal Shah/Matt Flannery
KIVA
Muhammad Yunus
Grameen Bank; Nobel Laureate
Adalberto Verissimo and Carlos Souza Jr.
Imazon
Social Entrepreneurs

5. Social Entrepreneurship
Social entrepreneurs play the role of change agents in the
social sector, by:
• Adopting a mission to create and sustain social value
(not just private value),
• Recognizing and relentlessly pursuing new opportunities to
serve that mission,
• Engaging in a process of continuous innovation,
adaptation, and learning,
• Acting boldly without being limited by resources currently in
hand, and
• Exhibiting heightened accountability to the
constituencies served and for the outcomes created.
Source: Greg Dees, The Meaning of “Social Entrepreneurship,” J. Gregory Dees, Duke University, May 30, 2001

6. Contemporary Social Innovations
Charter
Schools
Microfinance Fair Trade
Emissions
Trading
Socially
Responsible
Investing

7. Need to do something with
this and the next slide. I
like the stool metaphor, but
this is a poor visual, and I
have not been able to find
a decent stool photo
(surprisingly)

8. Social Entrepreneurs
The Great Man or
Woman Theory
Social Enterprise
Self-Sustaining
Organization Theory
Social Capital Market
Microfinance

9. Social Innovation Definition
A novel solution to a social problem that is more
effective, efficient, or sustainable
than existing solutions and for which the
value created accrues primarily to
society as a whole
rather than private individuals.

10. Criteria differentiation
Innovation Criteria
• Novelty- new to user, context or
application
• Improvement- more effective or
efficient
Social Innovation Criteria
• Sustainable
• Just
• Public Value

11. Social Innovation and Traditional
Innovations
Social Innovation
• Socially Responsible
Investing
• Microfinance
• Sustainable
Development
(Amazon)
Innovation
• The Internet
• Hydraulic Fracking
• Deep water Trolling

12. Stages of Innovation
Defining the
Problem and
Opportunity
Idea
Generation
Piloting &
Prototype
Diffusion &
Scaling

13. Case Study – Microfinance

14. Lack of access to:
• formal credit
• financial
services
• formal
financial
sector
The Problem

15. Idea Generation
1000’s–
1500’s
1800’s 1950’s–
1960’s
• Chit Funds (India)
• Mujins (Japan)
• Esusu (Nigeria)
• Savings Clubs
• People’s Banks
• Credit Unions
• Subsidized Rural
Credit

17. Piloting & Prototyping
Microfinance
1960’s–
1970’s
1980’s
• Target market poor
women
• Microbusiness
• Group Lending
• 1961- Accion
Venezuela
• 1976- Grameen
Bangladesh
• Failure of
government
initiated poverty
programs

19. Diffusion & Scaling 1990-present
1990’s 2000’s Present
• Microfinance
Decade
• Nonprofit +
Emergence of
For Profit
• Rise of Non-Bank
Financial
Institutions (NBFIs)
• 2005- UN declared
the year of
microcredit
• 2006- Yunus and
(Grameen)
received the Nobel
Peace Prize

21. State of Microfinance - Global View
• Over 12,000 MFIs
• More than 94,000,000 borrowers total
• 91 countries

23. • Data and Metrics
• Organizational
Efficiency/IT
Systems
• Scale and Reach
Technology’s Influence on Microfinance

24. The Story of M-Pesa: Problem
• Needed to
deepen
financial
penetration
into the
unbanked
community

25. The Story of M-Pesa: Idea Generation
• Utilized cross-sector community
collaboration to be successful

26. The Story of M-Pesa: Pilot
• Adapted to practice on the ground

27. The Story of M-Pesa: Scaling
Established a
network of
agents
Set a bold goal

28. The Story of M-Pesa: Tipping Point
Became viral after reaching over a
million customers and implementing
lessons learned
• Ubiquitous distribution
network
• Strong Brand
• Work all the time
• Agent Training
• Combat Fraud

29. The Story of M-Pesa: Kenya Today
• Moves between $500-$700million
per month (20% of Kenya’s GDP)
• 15 million active users

30. The Story of M-Pesa: Global Expansion
• Tanzania
• Afghanistan
• South Africa
• India

31. Commit to
cross-sector
collaboration
Social innovations require
everyone’s involvement.

32. .
Save The Amazon
Rainforest Organisation

34. Focus on your
strategic lever
Social innovations grow as
leverage points are identified
and utilized.

35. Fair Trade Mainstream Markets

37. Never mistake a
clear view for a
short distance
Social innovations do not
happen overnight.

38. Social Innovation Continuum
Source: kdeiglmeier
Stagnation
Chasm

40. What can
civil society do?
• Leverage trust, networks,
and deep customer
knowledge
• Ensure voice of customer is
heard
• Provide long-term thinking

41. What can
government do?
• Set effective policy,
regulation, and rules
• Provide access to reach
large number of customers
• Raise awareness

42. What can
business do?
• Leverage assets,
efficiencies, and resources
(Financial, management,
supply chain, etc.)
• Demonstrate rapid action
• Provide flexible funds

43. “If we want to build a stronger,
more sustainable world for
future generations, one with
more partners and fewer
enemies, we have to work
together.”

44. @SocInnovators
@kdeiglmeier
Kriss Deiglmeier
http://csi.gsb.stanford.edu