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Mobile Do’s and Don’ts – A Geo-Centric Approach to Mobile Success
1. MOBILE DO’S & DONT’S
A GEO-CENTRIC APPROACH TO MOBILE SUCCESS
2. WHO IS THIS GUY?
Luke Weinman IV
34 years old
Purdue University Calumet Graduate
Chief Technology Officer
Oversee CRM, CMS, PPC, SEM, SEO, IT and (add acronym
here)
12 years with CVA
2 Great Kids!
Wonderful Wife!
20. MOBILE WEB – DONT’S
Don’t assume your site is mobile friendly
Don’t cram too many items on your page
Don’t have impossible navigation
K.I.S.S.
Don’t not exist
Mobile SEO
21. MOBILE WEB – DONT’S
Watch URL shorteners
http://goo.gl/9k8f5z
http://goo.gl/9K8F5Z
22. MOBILE WEB – DO’S
Do know your goals
Do know your audience
Do test you site as a consumer
Do allow for action
People don’t surf on mobile sites, they ACT!
http://thebootstrappersguide.com/images/mobileinfographic-900.jpg
28. WHERE DO I GET ONE - MOBILE
fiddlefly.com
dudamobile.com
google.com
simpleviewinc.com
29. MOBILE WEB & SEO
Google used to pass the rankings of your main site to your
mobile, but now it is going to have to rank on its own,
Hummingbird Update shifts search to more conversational phrases instead of
focusing on particular words in a search
30. MOBILE WEB & SEO
1.
2.
3.
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5.
Be A Search Psychologist
Think Social-first, Mobile-second
Know Where Mobile Searches Are Going
Size Matters
6.
7.
8.
9.
10.
Link Location Matters
-to-Call
Use Rich Content Sparingly
Apps vs. Mobile Friendly: Intent Matters
Embrace Search Engine Crawlers
http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100
34. APPS – CONS
More costly investment
Updating is done through multiple channels
Typically lots of maintenance
Multiple versions needed
Requires user to feel “safe” to download
Typically user needs to search for app
Special promotions needed
35. APPS – PROS
Apps can push messages
Internet not required
Usually Perform Faster on Device
Large Audience
Great with large customer base
Increase engagement
Builds customer loyalty
Users typically spend more time on apps
People are downloading more than ever
67. GEO-CENTRIC - SUMMARY
Addresses in market & out of market.
Limits confusion on where businesses are located.
Visitors can see how close other cities are in
relation to where they are located.
Offers additional filtering features:
subcategories, cities, price, & keywords
Multiple sorting options:
map, alpha & distance
A Smarter Mobile Site