Key content from a webinar to highlight why franchisees often don't pay much attention to business plans, and how a focus on goals and some basic business education can change all that!

1. Kate GroomPeter Knight
WELCOME…
We will begin at 10am AEDT
WHAT WE’LL COVER…
1. Why people disengage; and
2. How to make planning
interesting
1
WHILE YOU’RE WAITING …
• Think about …What challenges
are there with business planning
in your franchise system?

2. 2
But many franchisors say
it’s hard to get franchisees engaged in planning

3. 3
“If you don’t have goals and a plan…”
• Underachieve sales targets
• Caught out by refurbs. etc
• Nothing to aim for

4.  Planning identifies
what you need to do
 Your subconscious
gets to work
 So you’re more likely
to achieve your goals!
4

5.  Not familiar with planning structure or
process
 Numbers often the main focus
 Doesn’t seem relevant to them
 Tried it... didn’t seem to work!
5

6. “I found the whole experience helped enormously to give me clarity as to where
the business is now, where I would like to see it go and most importantly what that
journey looks like.
It seemed so simple but in fact it became complex enough to have meaning,
Thanks.” ~ Emma
“I found it very informative and has given me ideas on how to proceed .
I highly recommend this to anyone else in purchasing a XX franchise.” ~ Marie
“It has given us a sense of direction, and inspired us with new hope and a clear
vision of a 90-day plan move the business forward.” ~ Schalk
6

7. •Structure for goals &
business planningLearn
•Help them develop their
planDevelop
•Implement & Follow upSupport
7

8. Progress towards our
own goals is key to
engagement
Different people have
different goals
8

9. Imagine playing soccer with no goal posts..!
9

10. 10
A Target to aim for
Focus for your activities
Goals give you…

11.  Financial
• What sales do you want to achieve?
• How much profit do you want to make?
 Non-Financial
• How the business is managed
• Awards
• Others..?
11

12. How you get customers
12

13.  How to promote your business to potential
customers
 How to convert inquiries to customers
13

14. How you deliver the
product or service
14

15.  People
• How many?
• When will additional staff be needed?
• What training required?
 Productivity
 Equipment & Business Premises
 Waste
15

16. Managing the business side
16

17.  Key business information
 Accuracy & efficiency
 Regular Review
17
Systems to support
the growth of your business

18. 18
P

19. What do you want to achieve?
19

20.  Financial targets?
• Sales
• Profit
 Other key goals?
 Action Plan
20

21.  “Am I on track against my annual goal”
 Set plan for next 90 days
21

22.  Review results & progress
• Weekly
• Monthly
• Quarterly
22

23. 23
They support strong financial performance,
franchisee engagement and solid franchisor
reputation in the market.

24. A. Smart Franchise Workshops & Webinars
 December & January
 Affordable
• Workshop: $245 +gst (per person)
• Webinar: $90 + gst (per person)
 Ask us how we can help you promote these
24
B. In-house Workshops
 Contact us to discuss
www.smartfranchise.com.au