2. UI - user interface
â Design Research
â User Guides/Storyline
â Branding ans Graphic
Development
â UI Prototyping
â Adaptation to various screen
â Implementation
3. UX - user experience
â Visual Design
â Information Architecture
â Interaction Design
â Usability
â User Research
â Content Strategy
4. Think ahead
â Focus on users' goals.
â Discover, try and buy
â Get Started
â Everyday use
â Manage and Upgrade
â Leverage and Extend
â Get support