Developing sustainable programs in South Lampung

1. Sustainable Action PlanSustainable Action Plan

2. • People lived in 350 hectare
area of Travellers Krakatoa
Nirwana Resort comes from
mix ethnics
• Lampung tradition and
culture is only preserve and
acknowledge by the origin
people of Lampung
• Cross-ethnics marriage is
common thing in Kalianda
• Each area that is
concentrated with a certain
ethic has it own philosophy
in behavior and tradition

3. Stretched on a 350-hectare
land, TravellerS Krakatoa
Nirwana Resort is enclosed by
abundant coconut trees, a
characteristic of the region. Its
most prominent features
include coral and white sand
beaches facing the Sunda
Straits.
This beachfront resort lies
strategically between
Bakauheni, the main ferry port
of Sumatera, and Bandar
Lampung, the capital of
Lampung Province

4. Villages surrounding in 350 hectare of
TravellerS Krakatoa Nirwana Resort
 Merak : 390 people
 Muing : 280 people
 Lambua : 420 people
 Karingin : 615 people
Livelihood
 90 % : Agriculture
 10% : Trade
Poverty
569 householder lives below poverty
line

5. In the 350 hectare area of TravellerS Krakatoa Nirwana
Resort lies agriculture potential such as…
Corn
Coconut
Cassava
Padi
Banana
Cocoa

7. Potential role of the resort:
1. Development and promotion of the area for cultural
2. Responsible eco tourism (sustainable tourism
development or CSR) as a strategy.
“Sustainable tourism development as a means to plan a
comprehensive CSR program of Bakrieland and
Travelers Resort and can take the lead in Lampung
and set standards for proper tourism planning”

8. 45% of all travelers feel that
opportunities to take guided
tours of local historic sites and
neighborhoods will help
preserve cultural identity and
sustain local communities .
Source: NatGeo

9.  In 2010 the average occupancy in the hotel is
29% or 7701 rooms ( lowest 16% March-
highest 56% July) out of 36 villas and 40 rooms
available. Total number of guests in 2010 was
15541.
 Corporate and group travelers scored highest,
1682 and 1634 rooms respectively, followed by
MICE 1333; lowest segment was from Travel
agents 88. FIT direct booking and walk in
guest were 826 and 669 respectively. The
majority of customers are domestic from
Jakarta.
 Travelers information on the web about the
resort and the area is very poor and hard to get
by, the resort it self Is not well listed.
Information about the resort and area are not
available at Travel agencies. (
www.travellers-knr.com and
www.krakatoa-nirwana.com).
 The tours and activities advertised and
presently offered are activities that can be
found on any beach , leisure and mass tourist
destination.

10. Sustainable industrial
development

11. Sustainable Tourism
Development
Restaurant management
Leisure Studies
Marketing
Travel Logistic Management
Finance and Employee
Supervision
Hospitality
Environmental Management

12. Sustainable Community
Development
 Training and Business Centre :
handicraft, art and culture, tourism,
fishery and agriculture Island
Development
 Disaster management, Library,
Handicraft, Medicinal herbs,
Fishery, and Agriculture,
Environment management

13. Alternative Energy
- Solar energy, Bio Fuel,
Wind Energy
Water & waste
management
Organic Food Farm
and Pharmacy
Mangrove Forest
Reservation

14.  50% of all travelers believe that
use of energy efficient lighting,
heating and air conditioning
systems will help preserve natural
resources . . .
 46% of all travelers feel that travel
companies should use natural
cleaning products in order to help
protect the environment
 In any sustainable tourism venture
“the destination, people,
environment are the product and
the assets ” and in order to
measure the potential benefits that
the enterprise would generate

15. Tour & Travel Information
Center
- Unique destination information
- Culture and heritage travel
places
- Island hopping & Diving Center
Business Center
- Business opportunities
- Skilled human resources
- Applicative business and
information bank
Kalianda
Sebuku
Sebesi
Bandar Lampung

16. “Word of mouth drives
choice”
– 70% of word of mouth conversations have an impact
on brand purchase (37% buy it/try it, 24% consider
it, 9% avoid purchase based on WOM)
(Keller Fay)
BECAUSE….

17. What Do we do?

19. 1st
year 2nd
year 3rd
year 4th
year 5th
year
Start program :
Eco Tourism
Resort
Start program :
Travellers
Tourism Center
Start program :
Marine Education
Boat
Start program :
Non Formal
Education Center
Program
expansion to
other regions in
Sumatera
Sustainability
Program
‘Congrats
your plan
works!’
Coming years

20. Sustainable and community
based eco tourism can be a
vehicle for the conservation of
the natural habitat and
culture and at the same time
it creates and enhance
economic activities (spin offs)
that will benefit both the local
community and visitors.
( triple bottom line- People ,
planet and Profit )

21.  To identify the potential
opportunities and the challenges
of tourism (development) in
South Lampung with primary
focus on the Travellers KRN in
Kalianda district and the
necessary to increase the
numbers of visitors to the hotel
and the area .
 We see a potential role the resort
can play in the development and
promotion of the area for cultural
and responsible eco tourism

22. “Developing an ecotourism operation on the
350 hectares Bakrieland starting with the
resort itself and would certainly benefit the
resort , the experience of the visitors and the
community as a whole ( through training and
learning) . It would bring in green building –
low carbon-energy efficient technologies,
alternative energy, sanitation, water and
waste management, organic farming
methods - food processing and production,
hospitality and destination management and
expertise, and responsible ecotourism
development principles”
Muriel Ydo
Sustainable tourism consultant
START - towards Sustainable
Tourism And Responsible Travel

23. Program Implementations
By growing organic food and medicinal herbs the
resort could create a ‘kitchen’ and ‘pharmacy’ based
on local produce and knowledge and reinvigorate and
promote south Lampung specialties and the use of
natural medicine
Drink water production, integrated with waste water
treatment recycling and recovery.
Additional green technologies such as solar- wind-bio
fuel - biomass- compost-organic fertilizer- hydro
energy

25. Building on these individual elements the resort could become a fully
integrated venture and responsible eco tourism resort .It would
enhance the image of Bakrieland without too much effort. It would
become an example for the world how a destination can be managed
and planned in a sustainable way and be profitable at the same time.
It would prove that energy and resources can be delivered without
destroying the environment and making it a closed loop venture: from
cradle to cradle. It would be recognized and attract dignitaries,
experts and International organizations such as WWF, CI, Coral Reef
Alliance, Sustainable Travel

26. Kompas.com, 21 April 2011
Wisata Bahari Lampung Belum
Dikembangkan
According to Dr. Endang Linirin as
lecture in marine biology –
Lampung University said that are
many beautiful places in the
bottom of the Lampung sea where
it has many uniqueness and
beauty to offer.
Such place like Merak Belantung
where you can find beautiful coral
reefs and sea rocks

27. - What makes a tourist decide to
go to your destination?
- Who are they?
- How many of them?
- Who qualifies? Why?
- What are their main sources of
information?
- What do they care about?
What’s in it for them?
- What do they talk about?
- What booking methods do they
use?
- How to contact/intercept them?

28.  Bring to life the culture of the
destination through cultural
immersion experiences
 Feature experience divers and tour
guide whom expertise in South
Sumatera territory
 Guests enjoy authentic foods, drink
and music from the destination to
further enhance the travel experience
 Travel and tour operator displays
 Capitalizing on the Travellers
Krakatoa Nirwana Resort brand to
heighten awareness and visitation to
destination

29. Provide comprehensive information about the outdoor
activities in Travellers KNR and tourism destination,
culture & art, flora and fauna in South Lampung
Provide service excellence to improve the amount of
costumer satisfaction
Outreach and Promote Travellers KNR and South
Lampung tourism destination globally through
exhibitions and enhance partnership
Awareness of Travellers KNR & South Lampung for
International market

30. The main attractions and places of interest for travelers in
Lampung
 Krakatau, Sebuku, Sebesi, Raja Basa Kalianda district- South Lampung Regency
 Way Kambas National Park East and Central Lampung regencies
 Pugung Raharjo( archilogical site) East Lampung Regency
 Museum/Taman Wisata Bandar Lampung South Lampung Regency
 Pasir Putih South Lampung Regency
 Kiluan Bay Pesawaran Regency
 Sumber Jaya ,Archeological site West Lampung Regency
 Tanjung Setia- KRUI ( surfing) West Lampung Regency
 Ranau Lake West Lampung Regency
 Bukit Barisan National Park West Lampung Regency

31. Environmental Education Program
Marine education boat is focus
and directed to form a pro
behavioral changes to
conservation. Therefore, children
are the long-term target if we
want to discuss issues of
conservation behavior change for
the availability of natural
resources in a sustainable manner.
Example : Kalabia Marine education boat

32. Facilities
The ship is enough big to accommodate one class of
children. Every three days there is a maximum of 30
students can participate in it. In it, provided a means
of learning, equipped with two small boats that can
be used by the kids to go snorkeling and reach the
mangrove forest area. In addition, in the ship there is
also a library and audio and video equipment for the
purpose of learning center

33. Sail destination : small
island with human
population

36. Rumah Belajar Miyara Kalianda is a non profit learning center focus on
improvement of social life through the education aspect, to carry out
various activities and social activities.
Vision :
Sustainable education for all people of Kalianda through excellence in
non formal education and with the goal for increase employability and
independency
Mission :
• To provide better welfare through soft skill development in Kalianda
• To motivate and empowerment for all people involved in this program
• To create sense of belonging for Lampung art and culture through
training and field activities
• Contribute in government programs by providing certificate for non
formal education
• Improving the life of the people in Kalianda

37. N
o
English Comput
er
Tourism Art -
culture
Agriculture Fishery Handicraf
t
1 Basic
English
Basic
tutorial
Basic Tour
Guiding
Folklore Basic
farming &
Irrigation
system
Marine
Biota
Sewing
2 English
for
teaching
Creative
design
Local
tourism
destinatio
n
Tradition
al Dance
Livestock
production
systems
Budidaya
Perairan
Bahari
Pottery
3 English
for
business
Product
design
How to
make
travel
package
Lampung
Language
Production
practices
Budidaya
perairan
air tawar
Jewelry &
Lampung
Craft
4 English
for
tourism
Product
co-
creation
Guiding
Technique
Lampung
heritage
Processing,
distribution
and
marketing
Processing,
distributio
n and
marketing
Marketing
Manageme
nt

38. Group A
Age : 35 >> up
Social Class : Middle low
Occupation : All
Gender : Male & Female
Group C
Age : 12 >> 17
Social class : Middle low
Occupation : drop out
students & active students
Group B
Age : 17 >> 35
Social class : Middle low
Occupation : students – Small
unit community activities
Group D
Age : Any
Social class : Middle low
Occupation : Unemployed

39. Computer lab (2)Class room (5) Language lab (1)
Sewing lab (1) Handicraft lab (1) Lampung art & culture lab (1)

40. Farming fields (2) Fishery ponds (1)
Eco Packaging lab (1) Travel & tour lab (1)

41. Meeting room (2) Library (1) 50 seat’s hall (1)
Art & Culture center (1) Rumah Belajar – Mini Shop Musholla

42. “People of Kalianda need guidance and training to
develop their ability and soft skill. Rumah Belajar
Miyara Kalianda provide the needs with the support of
government, industries and academician it will provide
a sustainable education and deliver the best for the
economy, social and culture of the people..”

43. Once we get out into the world – and let the world
in to visit us – we will see how we are all so similar,
yet somehow not the same